Senior Partner, Uae
CurrentLeading FINN Partners’ office in the UAE, I provide strategic counsel and a full array of PR and marketing services to our global clients seeking to access local markets, as well as those in the region looking to improve awareness and reputation abroad. In my nearly four-year tenure co-leading FINN Partners’ Global Intelligence team, I have utilised a full spectrum of primary research and big data analysis tools to drive strategy, inform our creative platforms and measure the effectiveness of our campaigns — a role I continue to fulfil with enthusiasm, coupled with additional regional responsibilities.