Thomas Muellner Email & Phone Number

Libertyville, IL, US

• Create online articles, case studies, advertisements and print materials that support Intermatic’s global corporate energy and lighting control solutions; facilitate ad-hoc marketing campaigns, including paid search.
• Oversee content marketing program, including managing editorial calendars, generating content topics and publishing content via SiteCore; consult on SEO best practices
• Manage public relations initiatives, including drafting media releases, crafting pitch angles and performing media outreach; collaborate with internal spokespeople and facilitate interview opportunities

Chicago, IL, US

• Wrote and edited personal finance articles for the Alliant Money Mentor blog; developed copy to support a variety of campaign formats, including email, direct mail and print
• Supported content development and editorial calendar planning

San Diego, CA, US

• Collaborated with clients to develop and optimize search marketing campaigns, primarily through Facebook Ads; executed campaigns via the AdEspresso platform
• Built custom audiences and design compelling ads to generate awareness and engagement

Los Angeles, CA, US

• Analyzed and updated website content to adhere to SEO best practices; drafted copy and published content via Squarespace
• Highlighted opportunities and provided recommendations for supporting digital marketing tactics

Nashua, New Hampshire, US

• Evaluated email marketing tactics and performance; provided recommendations aligned to industry best practices
• Oversaw the creation of email templates, creative, copy, and deployment processes

Evanston, Illinois, US

• Wrote and edited blog and website content following SEO best practices; published content via WordPress
• Collaborated with editors and account managers to help clients reach their marketing goals

Chicago, IL, US

• Developed core content for the Alliant Credit Union online banking help center on a consulting basis; contributed to the Alliant Money Mentor blog
• Served as ad-hoc marketing analyst; created performance dashboards to track user engagement across online banking tools

Chicago, Illinois, US

• Oversaw daily publishing and community management of B2B social channels; served as lead writer and editor of the Cars.com automotive marketing blog; collaborated with B2C social media manager and brand team
• Developed insights-based media pitches using Cars.com site data and commissioned research; identified and facilitated interview opportunities; created talking points and coached spokespeople, including C-level executives
• Tracked industry publications, newsletters, blogs and social conversations; analyzed and reported B2B website performance using Google Analytics
• Facilitated B2B email marketing program, including automated customer reporting, monthly newsletters and ad-hoc sends through ExactTarget

Chicago, Illinois, US

• Supported the development of program content, including blog posts, case studies, ebooks, videos and white papers
• Worked across departments to manage deadlines and dependencies; created communications timelines and content approval processes; established and led weekly B2B editorial meetings
• Assisted B2B social media manager in developing social strategy and content calendar

Chicago, Illinois, US

• Managed over 190 dealer accounts by reinforcing the value of Cars.com advertising solutions
• Collaborated with 8 field sales managers and 4 regional sales managers to candidly discuss customer challenges across multiple sales territories
• Interfaced with several internal departments including product, marketing, accounts receivable, and technical support to meet the needs of dealer customers
• Consulted dealers on SEO, search analytics, social media campaigns and co-op advertising
• Constructed engaging reports that highlight the value of Cars.com and identify opportunities for dealer improvement
• Contributed to Dealer Experience Group projects and initiatives

Chicago, Illinois, US

• Updated client account information
• Provided efficient and friendly customer support
• Helped troubleshoot account maintanence-related issues

• Assisted a middle school classroom composed of students with mild to moderate cognitive, physical, and emotional disabilities
• Provided one-on-one support and academic instruction
• Prepared instructional materials
• Performed administrative duties

Master Of Public Administration (M.P.A.), Public Policy Analysis, Non-Profit Management

Paid Search Marketing Certificate, Marketing

Bachelor Of Science (B.S.), Music Business (Audio Engineering)