- Lead key pricing initiatives in order to offset commodity inflation due to aluminum and steel tariffs- Delivered key insight to senior leadership that certain seasonal discounts on our Reddi-Wip business were ineffectual and by removal would result in bottom-line gains with little competitive backlash.- Generated a comprehensive financial report on increasing the base price on our dry goods business 5%-10%, in addition to its impact on trade and competitive movement.- Trained and on-boarded new hires on work-related tools, such as Excel, IRI and SAP.

- Forecast weekly sales and trade spend across total Gatorade business for Northeast Retailers- Conduct periodical PPA analysis in order to better understand areas of overspend and to report opportunities for creating trade efficiencies- Perform variance analysis between actual performance versus prior forecast and annual operating plan (AOP)- Influence development of retailer's promotion calendars by sharing key business drivers and pain points with respective sales teams

- Lead Trade Optimization Project to deliver event-level ROI analysis across national and certain regional customers- Support sales teams by forecasting impact to unit sales, net sales, and ROI due to changes in price, merchandising level and distribution.- Model optimal price gaps of our promote groups to competition by maximizing switching to our brand and relative velocity. - Delivered $600K in trade efficiency by shifting Hi/Lo Spend from our Chips and Wholes business in Kroger to EDLP spend in Spears.

- Forecast monthly sales performance of individual sales representatives, as well as seasonal selling patterns for direct mail and print products.- Identify variances in year-over-year revenue, expenses, and profit margins and develop actionable solutions to increase customer acquisitions and to bolster profitability. - Perform budget versus actual cost analysis and ROI analysis of the company's annual marketing plan in order to moderate marketing expenditures and identify ineffective marketing models.- Standardize and update pricing model across all sales departments using Excel and Quickbooks Pro in order to maintain consistent profit margins and to equalize the procurement cycle.- Utilize market research tools such as Hoovers and Melissa Data to prepare industry trend reports, consumer analysis, and sales lead analysis for clients interested in direct mail marketing.

- Performed simulated, financial planning forecasts for existing Smith Barney clients using NextGen and Morningstar Applications- Worked closely with financial advisers and provided support for daily administrative tasks, including mailing weekly newsletters, following up with customer leads, and generating earnings report for existing clients- Researched green chip and blue chip stocks with moderately-low betas and low price-earnings ratio, specifically for value portfolios- Engaged with over 500 potential clients with a net worth of at least $1M to discuss investment opportunities