Tom Yeager Email & Phone Number

New York, New York, Us

San Francisco, California, Us

San Francisco, California, Us

- Centralized dispersed GTM analytics resources into a central team under Revenue Operations to cover Sales, CX, CS and PS to decrease redundancies of work efforts, streamline request processes from the field and provide training and support for more junior, non-technical analysts. - Developed strategy and led effort to automate manual data processes like weekly leadership reports and quarterly business reviews and board slides while also providing more timely and actionable insights. - Initiated and guided assessment of GTM data needs to find a suitable new BI tool that would allow us scale to reach the entire org in a centralized and secure way. - Built an AE/SDR activity tracking model to score high-value outreach efforts and compare across the team and with open opportunities to uncover best-practices. Worked with Sales Leaders to roll out new reporting to front-line managers to add structure to weekly AE pipeline reviews. - Partnered with the Data Engineering team to centralize data modeling and enable company-wide alignment on and visibility of key metrics. - Supported junior analysts with SQL training, model development and best practice guidance.

San Francisco, California, Us

- First analytics resource within GTM hired to build the marketing analytics function from the ground up. - Collaborated with stakeholders from marketing, sales, finance, strategy, business systems, operations and product to deliver a comprehensive assessment of the state of data within GTM and provide both long- and short-term solutions to C-suite executives. - Developed hiring plans and sketched out future team structures as part of the long-term vision for analytics at Benchling within marketing and GTM. - Operationalized structured reporting for campaign performance tracking, website conversions and more to eliminate manual data processes and save time while also ensuring consistency across marketing. - Built more effective multi-touch attribution data models for activities both pre- and post-opportunity creation that more accurately assigned credit for new deals across the entire marketing funnel rather than focusing on a few late-stage activities. - Partnered with Sales Ops to standardize GTM metric definitions between marketing and sales removing confusion that arose from differing definitions. - Created extensive training programs for all marketers to understand the new analytics tooling, reports and models in order to develop a culture of data and self-service across the team. - Centralized all relevant documentation, definitions and training materials in a single user-friendly site.- Trained and mentored a junior analyst on how to write SQL and report-building best practices so she could move her career in a new direction and also support marketing as I moved on toward broader GTM analytics.

New York, Ny, Us

Mountain View, Ca, Us

Collaborated with finance to implement and rollout Looker’s first quarterly pipeline goals directed at customer upsell and upgrade opportunities.Led the formation of a global Customer Demand Council that aligned marketing, sales and finance on pipeline goals, attribution and quarterly performance. Drove efforts to train and enable all marketing team members with a goal of getting them to engage with self-service analytics. Utilized numerous avenues to reach business users such as:- weekly analytics updates- ubiquitous and easy-to-understand documentation- an online analytics hub- one-on-one trainingsDeveloped a program to guide business users through the analytics request process. This process helped our teams better articulate their analytics needs and discuss complex analytics concepts with key stakeholders and senior business leaders. Led efforts to integrate Looker Marketing team into broader GC Marketing analytics and data operations systems while simultaneously planning and leading the effort to update GCM analytics stack with Looker.Managed and trained junior members on the analytics team including interns and temporary resources.Delivered numerous dashboards used across marketing and cross-functional teams including customer upsell sales alignment, online content analysis, Marketo email performance, and more.

Santa Cruz, Ca, Us

Provided analytics for the marketing team, specifically focused on targeting existing customers to drive upsell and cross-sell opportunities. Designed and built a cutting-edge custom data model to integrate multiple data sources from marketing, sales and product to deliver data insights that were previously not possible. Used the model to help the team accurately target campaigns and track their efficacy, A/B test subject lines and messages, and pinpoint the most active and engaged leads.Sole analytics resource for the Customer Marketing team responsible for answering all analytics needs and managing competing priorities from multiple stakeholders, content delivery schedules, and customized rollout plans.Built and implemented a dynamic customer lifetime value model to enable finance and marketing to optimize customer acquisition costs (CAC). Wrote a blog for Looker about LTV and optimized it for SEO. https://looker.com/definitions/customer-lifetime-valueRan customized training sessions for business users to help them understand the data and unlock new potential for their programs with enhanced visibility into their performance and effectiveness.

Santa Cruz, Ca, Us

Part of a small group of employees who initiated the first DEI efforts at Looker that included working with leadership to introduce a new company value, hiring the first Director of DEI and launching a number of new employee resource groups.Chair of global DEI Committee responsible for programing. Helped organize global events such as Hispanic Heritage, AAPI Heritage and Pride month programming, cultural potlucks, panels, newsletters and more. First chairperson of the LGBTQ+ ERG; organized numerous educational events for the company as well as community and networking events for our members.Represented the NY office in the global Community Involvement committee and organized and oversaw numerous annual philanthropic events such as a local school supplies drive, global health challenge for charity, annual global holiday food and fund drive, global service week and more.

Santa Cruz, Ca, Us

Used data to better understand how our customers are using our tools. Designed and built a data model to analyze a new user’s first day and month in the product to uncover sticking points in the on-boarding process.Passed that information along to the product team so that they could focus their efforts on improvements that would have maximum impact for our users.Implemented an in-product messaging system with an NPS score, user on-boarding journey and helpful alerts

Santa Cruz, Ca, Us

Make sure that all new customers are "Good Lookers." Provided on-boarding support during the first 3-6 months of new contracts including: - Leading one-on-one co-development sessions with account lead developers and power users- Completing model reviews and offering suggestions on ways to improve performance, security, usability and general analytics best practices - Providing technical expertise and advanced analytics solutions to meet the customer's most pressing needs- Ensuring that each customer can reach their "Value 1" requirements by the end of our implementation - Leading business user training to on-board the first group of users to the new platform and self-service analytics - Balancing a personal workload of up to 25 accounts at the same time while maintaining an excellent level of customer support Additionally provided expert solutions to existing customers through custom trainings and statements of work.

London, England, Gb

Design, develop, and manage enterprise-wide Business Intelligence solutions for global clients using a number of different technologies to help them run their business more efficiently and incorporate analytics to make better decisions using quantifiable metrics and KPIs. Work experience includes: Multi-national Health Insurance Consulting Client: built database and cube in addition to an extensive report stack on Microsoft SQL Server. Global Insurance Client: transferred and redesigned current data and reporting structure from Teradata/Cognos to Microsoft/SharePoint. Global Pharmaceutical Client: designed and built multiple reports on QlikView with data sourced from SAP BI. Utilized Qlik servers to automate the reload process and centralize the management and access points. Global Insurance Client: managed, developed, and led a 6 month, global training initiative to teach developers and analysts located around the world how to utilize the newly developed databases for self-service BI using Microsoft Power tools and Report Builder. Course included virtual training sessions, 1-on-1 coaching sessions, quizzes and assessments, and additional on-demand training content like how-to videos and tips and tricks handouts.National Health Insurance Provider: developed Tableau prototypes for reporting in the shift from a Volume to Value based reimbursement system. Gather data management and report functionality requirements for future V2V development projects. Other Thorogood roles include: coordinating US recruitment efforts and attending events including career fairs, panel discussions, and information sessions; developing and hosting career development talks for college students; hosting technology-related marketing events; developing internal Qlik capabilities; overseeing the Jersey City office

Us

Attended global planning conference. Conducted site visits, security and safety inspections, and drafted site management plans. Monitored contracts for site survey, appraisal, title work, and environmental condition inspections. Investigated real estate market conditions for commercial and industrial property in the area. Explored several options for property sale and presented recommendations to upper management. Studied ExxonMobil Environmental Services' (EMES) key performance indicators (KPIs) and their effectiveness at relaying important information. Worked with intern team to develop new, creative KPIs that better highlighted and more fully explained facts and project progress. Presented recommendations to global head of EMES.

Bryn Mawr, Pa, Us

Engineering Intern:

Highway condition inspector