Tom Johnston

Tom Johnston Email and Phone Number

Emotionally-intelligent Digital Marketing Leader and Professional Coach @ Lighting New York
Tom Johnston's Location
Greater Milwaukee, United States, United States
Tom Johnston's Contact Details
About Tom Johnston

I'm a emotional intelligence focused leader with over 17 years of management, business development, and leadership experience, I connect to people on deep and authentic way while utilizing data-driven insights and creative, personalized strategy to drive business results. Ultimately, I seek to solve business or user problems and bring to light opportunities. I strive to learn and live my clients' brand, understand their business problems and create specialized solutions to directly improve revenue and lead generation. As a servant leader, I work with employees to uncover and remove their roadblocks while empowering them to engage more deeply with each other and their work. While I have managed anywhere from four to 14 direct reports including agency directors and business development strategists, I worked directly with team members from all departments and backgrounds to provide guidance and oversight for the day-to-day. Career Highlights:• Implemented on-boarding and employee training programs by gathering insights from managers and employees regarding necessary skills, interests, and values, with the goal of matching on-boarding to the company culture while meeting departmental needs• Developed leadership training programs for vice presidents and directors focused on empathy, personality profiles, communication methodologies, conflict resolution, and more• Adjusted employee review processes and employee recognition programs to focus on SMART goals, peer feedback, and alignment with company values• Created a curriculum for leadership and employee training that provided technical and soft skills training in support of overall company goals• Instituted an “open-door” communication policies and quarterly company surveys, along with a transparent internal communications strategies, to create a continuous feedback loop that led to process improvements across teams• Worked with team members at all levels of the organization to define career path and enable pursuit of personal and professional goals, from establishing training paths to providing additional responsibilities to coaching soft skills Specialties: Team leadership, emotional intelligence, agile marketing and development, design and systems thinking, digital strategy development, cross-functional team facilitation, KPI development and analysis, search engine optimization (SEO), paid media marketing, user experience and conversion rate optimization (CRO), content strategy, A/B and multivariate testing, email marketing, and training & development.

Tom Johnston's Current Company Details
Lighting New York

Lighting New York

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Emotionally-intelligent Digital Marketing Leader and Professional Coach
Tom Johnston Work Experience Details
  • Lighting New York
    Performance Marketing Manager
    Lighting New York Jan 2022 - Present
    Selinsgrove, Pennsylvania, Us
  • The Johnston Group
    Certified Cultivating Emotional Balance Instructor & Coach
    The Johnston Group Jul 2019 - Present
    Milwaukee, Wi, Us
  • The Digital Ring
    Vice President Of Paid Media
    The Digital Ring Jun 2021 - Dec 2021
    Madison, Wi, Us
  • Buyseasons, Inc.
    Director Of Marketing
    Buyseasons, Inc. Dec 2019 - Jun 2021
    New Berlin, Wi, Us
    In addition to responsibilities of Director of Paid Search:- Streamline 3 teams and cross-train 5 individuals through weekly one-on-ones, development assignments, and online learning- Develop external website, including site re-platforming, in collaboration with 4 cross-functional partners, on time and budget- Engineer automated Google reporting to provide 20+ automated and on-demand reports, dashboards, and information sources- Monitor 200+ campaigns across 30+ platforms, ensuring targeted marketing spend as member of 4-person leadership team
  • Buyseasons, Inc.
    Director Of Paid Search
    Buyseasons, Inc. May 2018 - Nov 2019
    New Berlin, Wi, Us
    - Established leadership of existing pay-per-click (PPC) team and trained and developed inexperienced staff and restructured advertising processes, resulting in increased revenue by 23% - Hands-on member of both the BuySeason’s leadership team and marketing team, regularly monitoring and managing campaigns, while delegating and developing staff
  • Ascedia
    President
    Ascedia Sep 2015 - Mar 2018
    Milwaukee, Wisconsin, Us
    • Develop, implement, and monitor operational plan for 55 person digital marketing and web development agency, including sales, marketing, technology, services, and operations strategy• Create culture of empathy, open communication, and transparency across all levels of the organization while guiding company vision and direction through coaching and collaboration• Maintain thought leadership and trend identification within the organization to drive brand awareness and industry-leading service offerings including digital marketing, emerging media, immersive technologies, and emotionally-driven marketing methodologies• Serve as agency spokesperson with local and regional media and promote company events through personal and professional networks• Develop annual agency budget and manage resource allocation through continuous review• Analyze key performance indicators and provide regular status reports to agency owners, including weekly production report review with CEO, along with quarterly stand-up meetings for the full agency• Identify organizational and procedural roadblocks to success and work collaboratively with leadership team to implement corrections, both directly and indirectly• Drive increased lead generation and market recognition • Protect employee work/life balance while bringing about additional employee benefits and increasing average pay while maintaining an average profit marginClients include: Sub-Zero & Wolf, Wisconsin Department of Tourism, GE Healthcare, MGIC, Johnson Financial, Markel Insurance, Broan-Nutone, Alto-Shaam, Schlitterbahn, Master Lock, Universal Studios, 88.9 Radio Milwaukee, Wisconsin Technical College System
  • Ascedia
    Vice President Of Strategy
    Ascedia Nov 2013 - Sep 2015
    Milwaukee, Wisconsin, Us
    • Assumed management and oversight over the Business Development department in addition to the responsibilities of Director of Strategy and managing the Marketing department• Led 50% increase in revenue growth since 2012 through process improvements, cost reductions and business development strategy• Tripled Ascedia's dedicated sales and marketing team to support increased agency focus on inbound, outbound and organic lead generation• Implemented a formal sales process that provided sales and account managers with tools and methodologies to grow new business and recurring revenue
  • Ascedia
    Director Of Strategy
    Ascedia Sep 2011 - Nov 2013
    Milwaukee, Wisconsin, Us
    • Led a team of eight multi-disciplined marketing professionals • Hands-on implementation of client Search Engine Optimization (SEO), Pay-per-click (PPC), display advertising, social media campaigns as well as user experience experimentation and improvement• Developed multi-faceted, cross-discipline approach to strategy development for both internal and external client initiatives• Responsible for the digital strategy development of key web development and interactive marketing clients• Led digital marketing strategy development for hospitality & tourism clientResults as follows: o Nearly 100:1 ROI for online revenue generated from organic traffic o 74% increase in time on site o Nearly 12:1 ROI on pay-per-click, while average cost per click decreased by 59% o 6x increase in email subscriptions with a 30% average unique open rate
  • Aloha Interactive Marketing
    President
    Aloha Interactive Marketing Nov 2010 - Sep 2011
    • Oversaw the operations, resources and new business development for the agency.• Responsible for the account and project management of key clients as well as managed the entire team and assisted with account planning and strategy.• Maintained a thought leadership of and properly executed Aloha’s key service offerings which included: search engine optimization (SEO), pay-per-click advertising (PPC), email marketing, social media management and monitoring, conversion improvement through A/B and multivariate testing, and mobile technology development
  • Aloha Interactive Marketing
    Group Account Manager
    Aloha Interactive Marketing Oct 2007 - Nov 2010
    • Served as a strategic client and agency advocate dedicated to key marketing clients• Hands-on implementation of client Search Engine Optimization (SEO), Pay-per-click (PPC), display advertising, social media campaigns as well as user experience experimentation and improvement• Worked closely with internal agency departments, other agencies, third parties and client for successful development and implementation of marketing services on clients behalf• Proactively identified additional marketing opportunities for client success• Worked with the President to mentor, grow, and support fellow colleagues and assist with their high-level client engagements
  • Journal Interactive
    Online Traffic And Sales Analyst
    Journal Interactive Oct 2006 - Oct 2007
    Us
    • Optimized ad inventory and scheduled and monitored all banner ad campaigns.• Monitored traffic on all commercial sites.• Compiled and assisted in analysis of revenue numbers.• Researched and executed plans to optimize cost-effectiveness of sites and processes.• Was integral in the implementation of a new CRM tool and acted as the project lead contact for the online team.
  • Signonsandiego.Com
    Email Marketing Specialist
    Signonsandiego.Com Jan 2003 - Sep 2006
    San Diego, Ca, Us
    Created and updated client advertising elements such as banner ads, email campaigns and websites.• Was instrumental in the success of the high-revenue email marketing product.• Successfully scheduled, managed, created and deployed over 850 confirmed opt-in campaigns.• Analyzed post-campaign results and improved email procedures.• Provided training and consulting for approximately 100 local businesses that purchased an email marketing suite.

Tom Johnston Skills

Management Business Process Improvement Digital Strategy Web Analytics Strategy Digital Marketing Ppc Seo Email Marketing Online Marketing Interactive Marketing Social Media Marketing Online Advertising Sem Web Project Management Integrated Marketing User Experience Crm Search Advertising Social Media Measurement Mobile Marketing Conversion Optimization Content Strategy Strategic Planning E Commerce Mobile Devices Seo Copywriting Usability Testing Campaign Optimization Media Planning Video Games Display Advertising Social Marketing Search Engine Optimization Google Analytics Google Adwords Google Webmaster Tools Wordpress Emotional Intelligence Training And Development Keyword Research Keyword Analysis Landing Page Optimization Speaking Engagements Online Media Trafficking A/b Testing Web Marketing Omniture Msn Adcenter Mobile Search Quality System Sap Quality Assurance Supply Chain Management Gmp Procurement Sap Erp Production Planning Product Development Cross Functional Team Leadership Process Improvement Continuous Improvement Lean Manufacturing Manufacturing U.s. Food And Drug Administration Sap Products

Tom Johnston Education Details

  • University Of Wisconsin-Milwaukee
    University Of Wisconsin-Milwaukee
    Linguistics

Frequently Asked Questions about Tom Johnston

What company does Tom Johnston work for?

Tom Johnston works for Lighting New York

What is Tom Johnston's role at the current company?

Tom Johnston's current role is Emotionally-intelligent Digital Marketing Leader and Professional Coach.

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What is Tom Johnston's direct phone number?

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What schools did Tom Johnston attend?

Tom Johnston attended University Of Wisconsin-Milwaukee.

What skills is Tom Johnston known for?

Tom Johnston has skills like Management, Business Process Improvement, Digital Strategy, Web Analytics, Strategy, Digital Marketing, Ppc, Seo, Email Marketing, Online Marketing, Interactive Marketing, Social Media Marketing.

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