Performance Marketing Manager
Current
Jan 2022 - Present
AeroLeads people directory · profile
Tom Johnston Email & Phone Number
Emotionally-intelligent Digital Marketing Leader and Professional Coach
at
Lighting New York
1 work email found
@avantormaterials.com
3 phones found area 920 and 414
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Emotionally-intelligent Digital Marketing Leader and Professional Coach
Location
Greater Milwaukee, United States, United States
Who is Tom Johnston? Overview
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Quick answer
Tom Johnston is listed as Emotionally-intelligent Digital Marketing Leader and Professional Coach at Lighting New York, based in Greater Milwaukee, United States, United States. AeroLeads shows a work email signal at avantormaterials.com, phone signal with area code 920, 414, and a matched LinkedIn profile for Tom Johnston.
Tom Johnston previously worked as Performance Marketing Manager at Lighting New York and Certified Cultivating Emotional Balance Instructor & Coach at The Johnston Group. Tom Johnston holds Ba, Philosophy, Linguistics from University Of Wisconsin-Milwaukee.
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Email format at Lighting New York
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*@avantormaterials.com
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Profile bio
About Tom Johnston
I'm a emotional intelligence focused leader with over 17 years of management, business development, and leadership experience, I connect to people on deep and authentic way while utilizing data-driven insights and creative, personalized strategy to drive business results. Ultimately, I seek to solve business or user problems and bring to light opportunities. I strive to learn and live my clients' brand, understand their business problems and create specialized solutions to directly improve revenue and lead generation. As a servant leader, I work with employees to uncover and remove their roadblocks while empowering them to engage more deeply with each other and their work. While I have managed anywhere from four to 14 direct reports including agency directors and business development strategists, I worked directly with team members from all departments and backgrounds to provide guidance and oversight for the day-to-day. Career Highlights:• Implemented on-boarding and employee training programs by gathering insights from managers and employees regarding necessary skills, interests, and values, with the goal of matching on-boarding to the company culture while meeting departmental needs• Developed leadership training programs for vice presidents and directors focused on empathy, personality profiles, communication methodologies, conflict resolution, and more• Adjusted employee review processes and employee recognition programs to focus on SMART goals, peer feedback, and alignment with company values• Created a curriculum for leadership and employee training that provided technical and soft skills training in support of overall company goals• Instituted an “open-door” communication policies and quarterly company surveys, along with a transparent internal communications strategies, to create a continuous feedback loop that led to process improvements across teams• Worked with team members at all levels of the organization to define career path and enable pursuit of personal and professional goals, from establishing training paths to providing additional responsibilities to coaching soft skills Specialties: Team leadership, emotional intelligence, agile marketing and development, design and systems thinking, digital strategy development, cross-functional team facilitation, KPI development and analysis, search engine optimization (SEO), paid media marketing, user experience and conversion rate optimization (CRO), content strategy, A/B and multivariate testing, email marketing, and training & development.
Listed skills include Management, Business Process Improvement, Digital Strategy, Web Analytics, and 62 others.
Current workplace
Tom Johnston's current company
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12 roles
Tom Johnston work experience
A career timeline built from the work history available for this profile.
Certified Cultivating Emotional Balance Instructor & Coach
Current
Jul 2019 - Present
Vice President Of Paid Media
Jun 2021 - Dec 2021
Director Of Marketing
In addition to responsibilities of Director of Paid Search:- Streamline 3 teams and cross-train 5 individuals through weekly one-on-ones, development assignments, and online learning- Develop external website, including site re-platforming, in collaboration with 4 cross-functional partners, on time and budget- Engineer automated Google reporting to provide.
Dec 2019 - Jun 2021
Director Of Paid Search
- Established leadership of existing pay-per-click (PPC) team and trained and developed inexperienced staff and restructured advertising processes, resulting in increased revenue by 23% - Hands-on member of both the BuySeason’s leadership team and marketing team, regularly monitoring and managing campaigns, while delegating and developing staff
May 2018 - Nov 2019
President
- Develop, implement, and monitor operational plan for 55 person digital marketing and web development agency, including sales, marketing, technology, services, and operations strategy
- Create culture of empathy, open communication, and transparency across all levels of the organization while guiding company vision and direction through coaching and collaboration
- Maintain thought leadership and trend identification within the organization to drive brand awareness and industry-leading service offerings including digital marketing, emerging media, immersive technologies, and.
- Serve as agency spokesperson with local and regional media and promote company events through personal and professional networks
- Develop annual agency budget and manage resource allocation through continuous review
- Analyze key performance indicators and provide regular status reports to agency owners, including weekly production report review with CEO, along with quarterly stand-up meetings for the full agency
Sep 2015 - Mar 2018
Vice President Of Strategy
- Assumed management and oversight over the Business Development department in addition to the responsibilities of Director of Strategy and managing the Marketing department
- Led 50% increase in revenue growth since 2012 through process improvements, cost reductions and business development strategy
- Tripled Ascedia's dedicated sales and marketing team to support increased agency focus on inbound, outbound and organic lead generation
- Implemented a formal sales process that provided sales and account managers with tools and methodologies to grow new business and recurring revenue
Nov 2013 - Sep 2015
Director Of Strategy
- Led a team of eight multi-disciplined marketing professionals
- Hands-on implementation of client Search Engine Optimization (SEO), Pay-per-click (PPC), display advertising, social media campaigns as well as user experience experimentation and improvement
- Developed multi-faceted, cross-discipline approach to strategy development for both internal and external client initiatives
- Responsible for the digital strategy development of key web development and interactive marketing clients
- Led digital marketing strategy development for hospitality & tourism clientResults as follows: o Nearly 100:1 ROI for online revenue generated from organic traffic o 74% increase in time on site o Nearly 12:1 ROI on.
Sep 2011 - Nov 2013
President
Aloha Interactive Marketing
- Oversaw the operations, resources and new business development for the agency.
- Responsible for the account and project management of key clients as well as managed the entire team and assisted with account planning and strategy.
- Maintained a thought leadership of and properly executed Aloha’s key service offerings which included: search engine optimization (SEO), pay-per-click advertising (PPC), email marketing, social media management and.
Nov 2010 - Sep 2011
Group Account Manager
Aloha Interactive Marketing
- Served as a strategic client and agency advocate dedicated to key marketing clients
- Hands-on implementation of client Search Engine Optimization (SEO), Pay-per-click (PPC), display advertising, social media campaigns as well as user experience experimentation and improvement
- Worked closely with internal agency departments, other agencies, third parties and client for successful development and implementation of marketing services on clients behalf
- Proactively identified additional marketing opportunities for client success
- Worked with the President to mentor, grow, and support fellow colleagues and assist with their high-level client engagements
Oct 2007 - Nov 2010
Online Traffic And Sales Analyst
- Optimized ad inventory and scheduled and monitored all banner ad campaigns.
- Monitored traffic on all commercial sites.
- Compiled and assisted in analysis of revenue numbers.
- Researched and executed plans to optimize cost-effectiveness of sites and processes.
- Was integral in the implementation of a new CRM tool and acted as the project lead contact for the online team.
Oct 2006 - Oct 2007
Email Marketing Specialist
- Created and updated client advertising elements such as banner ads, email campaigns and websites.
- Was instrumental in the success of the high-revenue email marketing product.
- Successfully scheduled, managed, created and deployed over 850 confirmed opt-in campaigns.
- Analyzed post-campaign results and improved email procedures.
- Provided training and consulting for approximately 100 local businesses that purchased an email marketing suite.
Jan 2003 - Sep 2006
1 education record
Tom Johnston education
-
University Of Wisconsin-Milwaukee
FAQ
Frequently asked questions about Tom Johnston
Quick answers generated from the profile data available on this page.
What company does Tom Johnston work for?
Tom Johnston works for Lighting New York.
What is Tom Johnston's role at Lighting New York?
Tom Johnston is listed as Emotionally-intelligent Digital Marketing Leader and Professional Coach at Lighting New York.
What is Tom Johnston's email address?
AeroLeads has found 1 work email signal at @avantormaterials.com for Tom Johnston at Lighting New York.
What is Tom Johnston's phone number?
AeroLeads has found 3 phone signal(s) with area code 920, 414 for Tom Johnston at Lighting New York.
Where is Tom Johnston based?
Tom Johnston is based in Greater Milwaukee, United States, United States while working with Lighting New York.
What companies has Tom Johnston worked for?
Tom Johnston has worked for Lighting New York, The Johnston Group, The Digital Ring, Buyseasons, Inc., and Ascedia.
How can I contact Tom Johnston?
You can use AeroLeads to view verified contact signals for Tom Johnston at Lighting New York, including work email, phone, and LinkedIn data when available.
What schools did Tom Johnston attend?
Tom Johnston holds Ba, Philosophy, Linguistics from University Of Wisconsin-Milwaukee.
What skills is Tom Johnston known for?
Tom Johnston is listed with skills including Management, Business Process Improvement, Digital Strategy, Web Analytics, Strategy, Digital Marketing, Ppc, and Seo.
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