Consumer Insights Specialist
- Developed monthly competitive engagement and performance reports for global entertainment media clients including: Billboard, The Hollywood Reporter, Vibe, Spin and Stereogum.- Supervised summer intern in research practices and production of quantitative analysis for inhouse editorial teams.- Developed consumer and enterprise personas for use by internal sale and membership teams- Researched and wrote annual “state of the industry” insight reports highlighting generational and cultural trends across the music and video streaming industries.- Conducted YouTube Channel audits for Billboard and The Hollywood Reporter. Deliverables included: highlighting qualitative and quantitative KPIs, assessing strengths and weaknesses of each series, updating thumbnails to increase click-through-rates, and identifying improvements such as increasing the number of cuts,topics, and featured artists/entertainers. - Developed social audience research reports for review by the EVP, Consumer Insights and Brand Strategy that supported film and television investments at MRC Studios. - Wrote 22 ad hoc social audience research reports over four quarters which included data from Google Trends, Google Analytics, Crimson Hexagon, and respective social profiles (E.g: Twitter, Instagram, Facebook). - Topics included children’s books, music artists, music genres and sports.- Oversaw the development of live internet video series “Close Calls” - a music industry update series where senior editors interviewed experts on topics such as The Music Modernization Act.- Clearly communicating action items and deadlines to senior editors and upper management.
