Thomas Petyt Email and Phone Number
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Thomas Petyt personal email
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PH MEDIA, a turnkey digital media agency Specialised in B2B, B2C, Realestate, construction and financeThe creation of sales leads is the determining success factor for agents, consultants and advisors in all industries. However, the prospects have very different profiles, interests and media consumptions. We can help you build targeted marketing strategies and campaigns based on hyper-rich market data. From campaign design, administration of booking appointments and post-transaction support for your customers to take advantage of the most advanced technology solutions.Why me, rather than someone else?I have over 20 years of experience in omni-channel marketing, specializing in B2B Media.My first experiences started in 2000 with an SME specialized in marketing information management for companies such as Microsoft, Vivendi-Seagram-Universal and French SMEs.Following an extremely rich human experience in Madagascar, I decided to join Yellow Pages Group (Canada). Until 2017 as a member of Yellow Media's senior management team, I contributed to the transformation of Canada's largest digital company. I worked with the largest North American brands as well as nearly 250,000 Canadian SMEs to help them achieve the best return on media investment.Then, I decided to put my expertise at the service to the business community by acting as a consultant for SMEs and large companies. Based on the challenges a consultant can encounter to obtain sales leads, I decided to create PH+T Digital to help agents, consultants and advisors maximize their marketing efforts and help them obtain quality leads.With PH+T Digital, I combine expertise, experience and passion to offer pragmatic, efficient and tailor-made solutions to maximize the power of the web, Google ads, Facebook Ads, Instagram, LinkedIn ads, geo farming to find & turn leads as customers.PH+T Digital uses an integrated approach to enable lead generation for agents, advisors & consultants. Thomas Petytthomas@phtdigital.ca
Ph Media
View- Website:
- phmedia.ca
- Employees:
- 4
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Co-Founder, Head Of Marketing And OperationsPh MediaMontreal, Qc, Ca -
Co-Founder, Head Of Marketing & OperationsPh Media Dec 2019 - PresentMontreal, Quebec, CanadaPH MEDIA a turnkey digital performance media agency for b2b, b2c, general contractors, brokers, advisors, consultants and agents.The creation of sales leads is the determining success factor for agents, consultants and advisors in all industries. However, the prospects have very different profiles, interests and media consumptions. We can help you build targeted marketing strategies and campaigns based on hyper-rich market data. From campaign design, administration of booking appointments and post-transaction support for your customers to take advantage of the most advanced technology solutions.Understand your prospectsReach your prospectsGenerate LeadsTurn them as active customersNurture them as repeat buyers -
Senior ConsultantLevasseur Warren Coaching Inc. Jun 2017 - PresentVarious Mandate supporting Large organizations and SMEs' Boards and Executive, launching new Products / Projects, building strategic plans and coachingCore Expertises:- Marketing Product Management and Product Ownership - PSPO - Value maximizer (T2M, A2I, Ebitda,...) - Market Analysis - Qualitative and Quantitative researches, competitive analysis, data analysis;- Lead acquisition and conversion (CRM - Salesforces - Adobe Campaign);- Marketing plans and 7P revenue optimization;- Customer Journey management (NPS, Acquisition, Growth, Nurturing, Retention);- Strategic plans - SWOT Analysis, change management and transformation;- Coaching and Training;- Working within AGILE, LEAN, KABAN, PMP, PROSCI, Design thinking environments. -
Non Executive Board MemberShoppingroad Aug 2021 - Aug 2022Lévis, Québec, CanadaBoard Member of ShoppingRoad Technology. Lead Marketing Commitee.Support Executive team with Marketing guidance and strategies -
Senior ConsultantBrp Mar 2018 - Jun 2019Montreal, Quebec, CanadaLead a $7M sales and marketing transformational program. + Implement Adobe Campaign, re-engineer Salesforce Lead Management System+ more 48% cold lead conversions, 6x more targeted emails issued, Incremental M$10 in 10 months+ Mobilize, align and lead a 70 HC multifunctional team (Marketing, Ventes, Finances, IS&T, CGI, IBM, Adobe, Salesforce)+ 250M leads per year, 108 countries, 9 brands from various sources: Web site, Mobile, digital, events, 3500 resellers network. Marketing campaign automation, Customer experience, acquisition, growth and retention in context of GDPR, CASL and California Privacy Act.+ Identify technological solution, call to tender / RFP (CRM, Marketing Automation, DAM, DMP, PIM), build the budget, the team, the scope and the plan. -
Director Payable, Accounts, Credit Collection, Sales Strategy & Customer ExperienceYellow Pages / Pages Jaunes – Canada Oct 2015 - May 2017MontrealTransform the organization to become a real online sales organizationRethink the entire customer journey and revisit approach from segmentation, contractual terms, channel structure, coverage, compensation, billing, payment strategies, acquisition, nurturing, growth, retention and post sales management.Manage AR, Credit and Collection teams for YP, Mediative, YPNH, YPdine, Totem -
Director - Marketing - ProductsYellow Pages / Pages Jaunes – Canada Nov 2011 - Oct 2015Montreal, Canada AreaOptimizing YP Product portfolio (Canpages online, YP Print, YP 360 Solution)• In charge of print revenue and advertiser retention • Manage the biggest YP product Portfolio (P&L, Contribution Margin and Profitability)• Develop a 5 years Strategic Marketing Plan• Integrate our directory activities (Print, Mobile, Online)• Manage a team of 10 Managers• Leading the launch of new product Initiatives• Manage a strategic think tank with North American and European peers• Re-launch of Canpages.ca website leveraging YellowAPIMeasure of Success : Incremental Positive Growth Margin $23M YEE in 2012Stabilize and reduce print revenue decline by 5% in 2014 -
Senior Manager - Business Development - MobileYellow Pages Group / Groupe Pages Jaunes – Canada Jun 2010 - Nov 2011Montreal, Canada AreaM&A - New Business OpportunitiesMobile Monetization• Launch of 1st Mobile product initiatives for National and Local advertisers• KPI development • Placement, display ads and couponing solution on Mobile• YellowAPI Traffic and Distribution agreements with Mobile partners• Go to Market and Training • Communication and promotion• Mobile platform Partnerships with Major TelcoMeasure of Success: 300% of sales Objectives ($4M in 2011)2011 Gold award Local Search Association – Best in mobile product SolutionLocal Search Association Mobile Platform or New App Gold Award Winner – Yellow Pages GroupYPG Mobile Sponsored Placement – YP.ca Local Search Placement Producthttp://www.localsearchassociation.org -
Senior Business Development ManagerYellow Pages Group / Groupe Pages Jaunes – Canada Oct 2009 - Jun 2010Montreal, Canada Area• Assess M&A project profitability with presentation to Executive team (Analysis, Due Diligence, value proposition )• Manage relationship with strategic partners• Manage Steering Co• Lead a cross functional team (ISIT, Sales, Marketing, Ops, Legal) -
Regional Senior Sales Manager - National AccountsYellow Pages Group Aug 2008 - Oct 2009Montreal, Canada AreaIn charge of Large Accounts for Eastern Canada and US Customers• Manage, motivate, train and entertain a network of 12 resellers ($M 42) • Develop dashboard, targets and sales objectives• Identify new business opportunities • Redefine National Sales positioning and strategy for National sales channelMeasure of Success: 10% above objectives -
Senior Product ManagerYellow Pages Group Apr 2005 - Jul 2008Montreal, Canada Area• Print Product Management• Verticals, Category Management (Eco, Restaurant,...)• Integration (Mergers and Acquisition)• National Online / Print product Development.• Organize, plan tasks in cross functional teams to mange, prepare and launch products • Launch New Products (vertical Medias - print and online, Ecofinder publications)• Manage a team of 10 headcounts / national managersMeasure of Success: 15% above objectives -
Pricing Strategy ManagerYellow Pages Group Nov 2002 - Mar 2005Montreal, Canada Area• Developed Pricing model to support organization growth• Developed pricing approach based on value• Support and communicate rates to sales department• Support product development team in new product pricing exercise• Develop and implement with consultant a pricing data warehouseSuccess: 10-15 % above objectives -
General Manager / CeoDatastar Nov 2000 - Feb 2002Madagascar• Direct report to Board of Investors• Branch specialized in the Commercial Enterprise Data Warehouse• Manage an organization of 80 employees• General Management of all activities (HC, budget, production)• Build operational structure to support Client requests• Manage customer and government relationshipsMeasure of success: profitability 60% higher than the targets -
Project ManagerEuropean Commission Apr 1999 - Sep 2000MadagascarSTABEX : In charge of Madagascar Agricultural Goods promotion (Real Vanilla, Coffee, Litchi, Cashew Nuts)European Union and French Embassy in Madagascar• Manage and control 7 projects to support agricultural exportations (Real vanilla, coffee, essential oils, litchis, …)• Manage budgets• Call to tenders• Manage activities from initiatives to delivery• http://www.delmdg.ec.europa.eu/ue_et_madagascar/devpt_rural_secu_alim.htm -
Business ConsultantWorld Bank Sep 1998 - Mar 1999MadagascarIdentify and proposes consulting solutions to SMBs in Madagascar
Thomas Petyt Skills
Thomas Petyt Education Details
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International Business -
Human Resources
Frequently Asked Questions about Thomas Petyt
What company does Thomas Petyt work for?
Thomas Petyt works for Ph Media
What is Thomas Petyt's role at the current company?
Thomas Petyt's current role is Co-Founder, Head of Marketing and Operations.
What is Thomas Petyt's email address?
Thomas Petyt's email address is th****@****ail.com
What schools did Thomas Petyt attend?
Thomas Petyt attended Uqam | Université Du Québec À Montréal, Aix-Marseille University.
What are some of Thomas Petyt's interests?
Thomas Petyt has interest in Civil Rights And Social Action, Children, Environment, Human Rights.
What skills is Thomas Petyt known for?
Thomas Petyt has skills like Product Management, Online Advertising, Strategy, Marketing Strategy, Mobile Devices, Digital Marketing, Advertising, Online Marketing, Marketing, Business Development, New Business Development, B2b.
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