Spearheaded and executed comprehensive communications and marketing strategies to support local businesses, commercial real estate stakeholders, and diverse consumer audiences.Developed and implemented bi-annual, organization-wide communications plans.Directed brand management and messaging across multiple channels, ensuring alignment with brand identity and organizational objectives.Redesigned website structure, managed web development, and executed strategies to… Show more Spearheaded and executed comprehensive communications and marketing strategies to support local businesses, commercial real estate stakeholders, and diverse consumer audiences.Developed and implemented bi-annual, organization-wide communications plans.Directed brand management and messaging across multiple channels, ensuring alignment with brand identity and organizational objectives.Redesigned website structure, managed web development, and executed strategies to refresh content, optimize SEO, and advance organizational goals.Managed the design, production, and distribution of digital and print collateral, including Annual Reports, Strategic Plans, and event materials.Created and distributed bi-weekly e-newsletters and e-blasts, handling content creation, distribution listmanagement, and inquiry tracking.Conducted media outreach, facilitated earned media placements, and produced Quarterly Media Reports, while managing the organization’s online media library.Crafted speeches for public officials, developed public meeting presentations, produced reports on events and initiatives, and authored messaging for engagements with public officials and local leaders.Developed and executed social media content and campaigns across major platforms.Managed and updated membership data within the CMS platform.Produced, edited, and distributed a bi-weekly podcast - including guest coordination, scriptwriting, and distribution.Led video production efforts to support website, social media, newsletters, and media relations, aligned with the bi-annual communications plan.Conceptualized, planned, and executed logistics for events including the weekly Farmers Market, quarterly happy hours, Bands & Brews on the Boulevard, and the annual Quarterfest Food Festival. Show less

Directed all aspects of digital content management for a team of five, ensuring projects were delivered on time, within budget, and exceeded expectations. Oversaw social media campaigns, digital marketing initiatives, graphic design, and video production.Designed and implemented comprehensive social media campaigns, including strategy development, creative direction, organic content creation, and paid advertising. Managed audience targeting, KPI analysis, conversion tracking, and… Show more Directed all aspects of digital content management for a team of five, ensuring projects were delivered on time, within budget, and exceeded expectations. Oversaw social media campaigns, digital marketing initiatives, graphic design, and video production.Designed and implemented comprehensive social media campaigns, including strategy development, creative direction, organic content creation, and paid advertising. Managed audience targeting, KPI analysis, conversion tracking, and website analytics for clients across diverse industries.Led video production projects from concept to completion, including project ideation, script and message development, storyboard creation, on-set production, filming, editing, and post-production for various distribution channels.Executed copywriting and graphic design projects, encompassing organizational fact sheets, corporate design manuals, social media visuals, branding materials, product sell sheets, infographics, website content, and sales presentations. Show less

Designed and executed comprehensive strategic media relations campaigns for multiple clients, securing press coverage for events and initiatives to enhance brand visibility and establish clients as industry thought leaders.Developed and implemented media relations strategies, including crafting key messages, constructing audience models, and formulating proactive, reactive, and crisis management approaches.Achieved prominent placements in top-tier and local media across… Show more Designed and executed comprehensive strategic media relations campaigns for multiple clients, securing press coverage for events and initiatives to enhance brand visibility and establish clients as industry thought leaders.Developed and implemented media relations strategies, including crafting key messages, constructing audience models, and formulating proactive, reactive, and crisis management approaches.Achieved prominent placements in top-tier and local media across newspapers, magazines, television, radio, and online platforms by writing and distributing press releases, media advisories, and targeted pitchesManaged media inquiries, press conferences, and earned media opportunities by preparing talking points, conducting pre-interview briefings with spokespeople, staffing interviews, and facilitating media placements. Show less