Thomas P. personal email
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I bring a wealth of experience in crafting compelling value propositions, positioning, and messaging for a diverse array of product lines, including health tech, fintech and cloud computing solutions. My strategic approach is underpinned by a strong ability to collaborate with cross-functional teams, ensuring the successful execution of innovative marketing strategies that drive significant revenue growth and market expansion.I excel in developing and implementing go-to-market (GTM) strategies and plans, which have consistently resulted in substantial increases in marketing-attributed pipeline year over year. My efforts have also led to record-breaking webinar registrations and attendance, showcasing my ability to engage and attract target audiences effectively.In addition to my corporate experience, I have worked as a freelance marketing consultant with a portfolio that includes some of the most renowned industry players, such as Amazon Web Services, Splunk, Intel, SAP Concur, and Microsoft. This diverse experience has honed my ability to adapt and thrive in various market environments, delivering tailored marketing solutions that resonate with diverse customer segments.My passion for product marketing is matched by my dedication to continuous learning and professional growth. I am always open to discussing new ideas and exploring potential collaborations. Please feel free to contact me at thomas.pituch@live.com with any thoughts, comments, or questions about my work. I am always interested in making new professional acquaintances and expanding my professional network.Areas of Expertise: Product Marketing | Go-to-Market Strategy | Global Product Launches & Marketing Strategy | Product Positioning & Messaging | Customer Acquisition | Building Brands
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Sr. Product Marketing ManagerPrescryptive Health, Inc. 2022 - 2024Redmond, Washington, UsI led the creation of compelling value propositions, positioning, and messaging for three distinct products: Pharmacy Benefit Management (PBM), myPrescryptive mobile customer experience, and Pharma solutions. I devised product marketing roadmaps, customer journeys, product demonstrations, and performance indicators in close collaboration with the product team. My role involved continuous competitive research and analysis, identifying new opportunities to enhance our value propositions and messaging, ensuring our products stood out in the market.Key Contributions during this tenure include:• Transitioned from contractor to Full-Time Employee (FTE) based on demonstrated quality of work.• Developed initial Go-To-Market (GTM) strategies and plans for PBM and myPrescryptive CX products.• Conducted research and delivered 18 competitive battlecards tailored for utilization by sales team.• Formulated and enhanced buyer personas, insights, pain points, value propositions, and rationales supported by thorough research.• Fostered cross-functional collaboration to deliver PR, digital marketing assets, lead generation campaigns, and sales enablement tools, including pitch decks, product demonstrations, and collateral materials. -
Marketing ConsultantFreelance 2016 - 2022I spearheaded the development and execution of go-to-market strategies, value propositions, and messaging frameworks tailored to the IT (PaaS/SaaS) industry clientele. I orchestrated targeted customer acquisition campaigns and created compelling content strategies to drive engagement and conversion. Additionally, I played an integral role in shaping global brand positioning and messaging, collaborating closely on content creation and editing for partner channel media platforms, including newsletters, social media, and web channels.Key Contributions during this tenure include:• Developed first-ever value proposition and positioning/messaging frameworkfor Microsoft Accessibility Program.• Directed 24 weekly cross-functional go-to-market work stream meetings forglobal SaaS launch (Dynamics 365).• Nurtured and fortified reliable working rapport with clients, such as Prescryptive Health, Amazon Web Services, Splunk, Intel, SAP Concur, and Microsoft.
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Sr. Smb Marketing Manager (Us Mid-Market New Business)Sap Concur 2020 - 2021Bellevue, Wa, UsI directed initiatives that drove substantial growth and revenue for the US mid-market new business division. Through strategic planning and execution I successfully increased marketing attributed pipeline from 22% to an impressive 49% year over year, yielding a remarkable $60.5M. My role involved designing and implementing innovative content marketing strategies, which led to unprecedented success in prospect webinar engagement.Leveraging these strategies, we achieved a 40%-100%+ lift over business as usual (BAU) prospect marketing webinars, resulting in over $3M in marketing attributed pipeline. My dedication to driving results and fostering innovation played a pivotal role in achieving these milestones. -
Sr. Content Marketing Strategist (Partner Channel)Sap Concur 2018 - 2020Bellevue, Wa, UsI developed and executed customer journey content strategy for ADP and American Express co-innovation launches. Notably, for the ADP "Better Together" Webinar, my efforts resulted in an impressive turnout with 1600 registrants and 500 attendees, ultimately contributing to a significant boost in the sales pipeline, surpassing $4M. Furthermore, I contributed to the successful launch of American Express's pioneering IT co-innovation initiative focused on B2B Payments, marking a milestone achievement in our collaborative endeavors.
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Sr. Manager, Customer MarketingAvalara 2017 - 2018Durham, Nc, UsI spearheaded a transformative program, elevating our online presence and securing "Top Rated" status on G2Crowd.com and TrustRadius.com. Through strategic initiatives, I orchestrated a remarkable 7x surge in customer product ratings and reviews across four pivotal software review platforms, propelling our reputation to new heights.Additionally, my role extended to formulating a comprehensive demand generation plan for CRUSHDC 2018, Avalara’s premier customer event, resulting in 50% surge in attendance, exceeding 400 attendees. This initiative not only amplified engagement but also generated a substantial marketing-attributed pipeline exceeding $500K, showcasing my expertise in driving impactful results through innovative strategies and execution. -
Senior Business Marketing ManagerT-Mobile 2012 - 2015Bellevue, Wa, UsI co-managed a budget of $24M, demonstrating adept financial stewardship. Through strategic collaboration with diverse teams including field sales, sales ops, sales training, and web services, I spearheaded the successful launch of numerous groundbreaking T-Mobile "Un-Carrier" initiatives and premium OEM devices such as the Apple iPhone and iPad Air. Moreover, I played an integral role in talent development by onboarding, training, and mentoring three team members, contributing to a culture of continuous growth and excellence within the organization.Key Contributions during this tenure include:• Directed design, development, and execution of seven B2B hi-tech hospitality events; generating sales pipeline worth $7.1M in revenue.• Co-developed strategic door-opener direct marketing campaign targeting new B2B accounts; generating sales pipeline worth $8.5M in net new LTV revenue (ROI = 37:1).• Created B2B brand messaging and led creative development of B2B advertising and content for nine media types (print, radio, video, digital, social media, PR, direct marketing, sales collateral, customer newsletters). -
Account ManagerHackeragency 2011 - 2012Seattle, Wa, Us• Co-developed strategic direct marketing solutions to achieve client business objectives, generating over $1M in agency revenue in six months. -
Product/Audience Marketing ManagerMicrosoft 2008 - 2011Redmond, Washington, UsAs a recipient of the 2010 Microsoft Worldwide Marketing Excellence Award for Customer Centricity, I spearheaded the development, implementation, and management of a pioneering global integrated demand generation program for Microsoft Learning’s Career Certification Campaign. Through strategy and execution, our efforts played a pivotal role in surpassing expectations, achieving an outstanding 145% of the original exam volume goal for the second half of fiscal year 2010.Additional contributions during this tenure include:• Spearheaded Microsoft Learning’s operation of the technology certification exam lab and study hall for the Microsoft TechReady 8 event, which received attendee satisfaction rankings of #1 and #2 across all event activities and boosted overall attendee satisfaction score to 171—the highest score up to that date (2009).• Created and developed the Certification Portfolio Manager role within MSL Marketing, serving as a single point of contact for certification marketing to both internal and external clientele.
Thomas P. Skills
Thomas P. Education Details
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Western Michigan UniversityMarketing & Communications
Frequently Asked Questions about Thomas P.
What is Thomas P.'s role at the current company?
Thomas P.'s current role is Product Marketing | Marketing Strategy | Go-to-Market Strategy | Marketing Communications.
What is Thomas P.'s email address?
Thomas P.'s email address is tc****@****ive.com
What is Thomas P.'s direct phone number?
Thomas P.'s direct phone number is +142538*****
What schools did Thomas P. attend?
Thomas P. attended Western Michigan University.
What skills is Thomas P. known for?
Thomas P. has skills like Integrated Marketing, Direct Marketing, Product Marketing, Marketing Strategy, Marketing Communications, Marketing, Cross Functional Team Leadership, Strategy, Multi Channel Marketing, Advertising, Strategic Partnerships, Digital Marketing.
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