Collaborated closely with the CEO to establish and grow a private equity marketing firm, focusing on driving value creation for portfolio companies. My role involved developing and implementing strategic marketing initiatives tailored to enhance business performance and achieve measurable outcomes. Leveraged a deep understanding of market dynamics and portfolio management, contributed to optimizing marketing strategies and driving substantial growth for our clients.

Ran Growth Marketing (Paid Search, Paid Social, SEO from platform into Hubspot) in B2B niche healthcare market. Finding creative ways to reach private practice owners looking to scale their businesses.

Managing a global team of 9 digital media consultants with the goal of revenue creation, lead generation and customer acquisition for B2B clients through full funnel analysis and optimizations. Channels including SEO, SEM, Programmatic, Paid Social, Native, Display and Remarketing.Industries included: B2B, Tech, Saas, Industrial, Restaurant/Food Tech, Fintech

Ran execution and strategy while account lead for major agency clients. Also built out Programmatic Offering/Capability to the Business

Ran execution and strategy while assisting account leads for Paid and Organic Marketing. Built and Scaled SEO Capability to the Business to $500k revenue in the first 6 months.

Paid Search:- Manage large budget paid search campaign driven by demand generation, full attribution modeling and ROAS goals for number of publicly traded companies in different B2B industries

Managed Client Team with:- Running, optimizing, and expanding pharmaceutical paid search account. - 13 product lines spending multi million dollar budget per year on Google Search Network, Youtube, Google Display Network, Bing Ads, Yahoo Gemini, and Apple Ad Network. Managed client relationship during status updates, reporting, and daily communications.

Supervised paid search planning team in leveraging business environment with maximizing potential for high quality site visitors through search optimization. Interfaced with diverse range of clients for development of sophisticated projects to improve internet marketing strategies. Coordinated with internal departments to ensure full integration across mediums. Key Achievements:- Expanded media department capabilities by 200% through facilitating projects to focus on existing and new client growth.- Implemented training initiatives to ensure compliance with FDA guidelines - Compiled and presented paid search metrics and optimization performance report to clients and management.

Created effective SEO program to expand company market share and project revenue by aligning search campaigns with established goals. Managed paid search and social campaigns driving an increase in checking offer conversions. Increased productivity and maximize program value through mentoring and training initiatives across multiple departments. Key Achievements:- Facilitated paid search account rebuilding which increased monthly revenue 481% in 6 months.- Accomplished 411% increase in organic traffic of national brand over 8 months.- Managed multiple accounts for total of around two million in paid search ad spend

Developed promotional strategies and provided updates to client IT divisions, design and programming teams, and sales and accounting staff. Managed staff in SEO focused projects and assisted in preparation and presentations to clients. Key Achievements:- Optimized organic traffic increasing conversions by 64%.- Managed multiple website redesigns improving conversion rate, organic rank and content strategy.

Facilitated account management through digital marketing and strategies to optimize campaign including ad text development, tracking, and analysis. Compiled and presented reports to management and clients. Key Achievements:- Significantly improved infographic site traffic from 8,375 to 175k within a one-month period- Trained and supervised Content Management Intern

Managed marketing activities in the enterprise litigation niche. Accomplishments:- Held #1 position and Google My Business listing for national search term "Chicago Law Firm" for 4 solid years between 2012 and 2016.

Helped learn and optimize chiropractic and health focused websites for the clinic and worked on wider marketing activities.