Small Business & Infrastructure Solutions Group• Partner with regional teams to implement repeatable operational models globally to drive 15%+ YoY growth• Build relationships with regional General Managers and Finance teams to ensure growth acceleration and investment objectives are met• Develop operational financial plans that align with multi-year investment and growth ambition plans

North America Small Business Group• P&L management for $2B+ business, consistently delivering double digit YoY growth• Guided business and supported General Manager in achieving financial and strategic business objectives• Ensured that proper accounting and business controls were in place and adhered to

• Manage global Marketing pipeline reporting and analytics for weekly dashboards and monthly ops reviews• Provide Marketing opex budget guidance to regional Directors, driving consistent underspend compared with plan targets• Lead sales enablement efforts to gain mindshare for Dell’s end-to-end virtual desktop solutions with core and specialist Sales teams

• Developed multi-year product strategies for a $10B+ business to optimize product portfolios and identify emerging growth opportunities• Delivered product portfolio recommendations to senior executives based on market sizing and competitive analysis• Formulated go-to-market action plans and timelines for tactical execution• Led key projects that spanned across multiple functions and regions, influencing project resource allocation and prioritization decisions for the organization

• Managed team of Product Marketing Managers responsible for Dell Branded portfolio of printers and displays, consistently driving year-over-year growth• Developed strategy and multi-channel go-to-market programs, increasing sales through the Direct channel and winning deals with major Retail accounts such as Best Buy, Staples and Walmart• Increased customer acquisition with promotional offer development through digital campaigns, direct mail, and advertising campaigns• Drove pipeline growth through sales enablement at multi-site call centers that encompassed playbooks, training, productivity reporting and sales incentives

• Created a local company from the ground up specializing in private chauffeured sedan services at affordable prices, with intent to expand nationally through acquisition or organic growth• Established a strong customer base and led company to profitability prior to being acquired

• Promoted to lead Partner Marketing staff of six after consolidation of Consumer and Small Business Divisions, driving record growth of marketing development funds totaling $100M+• Managed strategic planning and business execution for alliance partnership between Dell and major OEM partners such as Intel, AMD, Microsoft, McAfee and Symantec• Coordinated budget management decisions with print and online marcom teams to effectively utilize the largest marketing budget within Dell

• Contributed to 40%+ YoY growth rates by elevating brand of Dell’s software & peripherals products through Sales enablement, marketing programs and senior leadership engagement• Developed launch plans for Dell branded projectors, printers and consumables, exceeding unit forecast by 86% in the first year of sales• Measured effectiveness of advertising vehicles and provided media placement recommendations based on ROI analysis• Provided key analysis of online site traffic and revenue data, contributing to sustained, rapid online penetration during developmental years of Dell’s ecommerce channel• Implemented spending controls and managed opex budgeting and reporting for team of 50+ in support of the Online group cost center• Responsible for compiling and reporting Dell consolidated financial results• Prepared SEC filings and assisted in quarterly earnings release communications and talking points for CEO and CFO

• Provided governmental agencies and high tech clients with audit and advisory services• Supervised staff and managed field engagements, consistently completing projects on time and under budget