Thomas Poulet Email & Phone Number

Paris, Fr

Paris, Île-De-France, France

Paris Area, France

• Lecturer at the French Chamber of Commerce and Industry of Normandy. Topics: social media strategy & influencer marketing (13 conferences and training sessions)• Social media influencer: Instagram @thomaspoulet (82K followers), TikTok @thomaspoulet (155K followers), website thomaspoulet.com (11K unique visitors per month)--> Published in the October 2016 GQ magazine as the influencer of the month• Promotion of world class brands such as Tissot, Fujifilm, Fossil and ASOS through socialmedia including digital branded content production, influencer strategy, contests etc.• Web designer of thomaspoulet.com (coding, graphic design & SEO)

Paris, Île-De-France, France

Paris Area, France

Paris Area, France

• Restructured Egencia’s Social Media strategy including social audits, redefined channel strategy, content optimization and performance evaluation. +26% followers growth and +12% engagement YoY.• Centralized and globalized social media ownership including workflow simplification, management tool implementation and governance framework • Relaunch Egencia on LinkedIn including migration from 13 local accounts to 1 global company page. +32% followers growth, +17% engagement after implementation• Project managed the development of the Egencia Resource Center including Omniture and Google Analytics tracking. +70% website speed performance YoY, +15% unique visitors YoY, -32% bounce rate YoY

Région De New York City, États-Unis

• Organized Ryan McGinness product launch strategy with a focus on disruptive digital technologies. 377.9MM media impressions (+59% YoY), 5.1 MM social media impressions (+64% YoY)• Responsible for Latino community outreach through culturally relevant celebrations like Dia De Los Muertos. 7 markets, 6.000 attendees, +251% bottle sales YoY, +354% social media impressions YoY• Organized Hennessy 250 year anniversary celebration with an exhibition and gala dinner. 150 VIP guest, 446M media impressions (+893% above target)• Optimized Hennessy nightlife brand ambassadors program with greater social media engagement and local influencers. +150% bottles sold vs. benchmark• Day to day management of the Agency of Record (5 direct reports) to organize experiential events

Paris, France

• Increased sales in liquor stores around Clicquot mailing theme thanks to 360° marketing strategy by leveraging sales incentives, visibility tools, unique consumer experience and digital communication• Supported the planning and execution of high-end events (Ferrari & Tag Heuer) as well as innovative floating bottle service ordered on demand to luxury yachts during the Monaco Grand Prix. +28% sales YOY, +2 new flagship stores opened• Organized 90 installations of digital merchandising app to engage with consumers and increase sales. +20% sales vs. benchmark• Development of a digital platform for product customization like engraving and other types of personalization• Undertook market analysis of close competitors

Asnières-Sur-Seine, France

• Defining the launch strategy of Anthelios Huile (suntan oil #1, summer 2013) and Redermic [R] Yeux using digital campaigns, advertising spots and POS and other sales tools • Conception and implementation of promotional events through discount coupons, consumer games, incentives and mystery shoppers• Development of an advertising campaign (teasing, billboard and advertising spots)• Market research and competitor analysis in the face and body care market

Neuilly-Sur-Seine, France

• Supported the development of the Angel and A*Men product line through concept, packaging, fragrance, communication, POS and launch tools development• Development of special edition sets for Christmas 2013 and Valentine’s day 2013• Carried out product briefs for cross-functional teams (purchasing, studio, laboratory etc.)• Performed market studies and analyses for cosmetic industry

Paris, France

• Referencing the brand in new points of sale (3 openings in France & Belgium)• European customers canvassing at fashion shows: Première Classe and Tranoï (7,5K€ sold)• Sales tools development (book, company profile, press releases etc.)• Sales reporting (sell in/out, resale rates, best sellers etc.)

Master Of Science (M.S.), Specializing In International Marketing Management

Bachelor Of Arts (B.A.), Social And Economic Sciences Specialize In International Trade

Bachelor Of Arts (B.A.), Specializing In Marketing And Management