Thomas Rayner Email & Phone Number

Current duties include marketing, membership acquisition, advertising and promotions of Anthem Medicaid (HealthKeepers Plus), the largest Medicaid health program in Virginia. Responsible for state-wide marketing representatives, partnerships, research and member engagement. Also lead a member engagement team tasked with customer health assessment collection and management, and exploring/launching ways to engage and improve the health and lives of our customers.

Indianapolis, Indiana, Us

Lead marketing and communications strategies for care management and wellness programs at WellPoint. Use customer insights and related data to improve member engagement in our programs, to improve consumer health, and lower costs. Partner with product to create strategies and marketing for cost of care products. Partner with sales to execute sales strategies. Lead health and wellness sales training for 1,000+ sales force.

Manakin Sabot, Virginia, Us

Led all marketing activities for the Construction Aggregates Division ($150-$200 million in sales) - included brand management, sales support, promotion, market research and strategy formation. Helped to firmly establish the marketing function within the business unit. Selected for a year-long leadership development program, and subsequently mentored a small group the next year. Led strategic pricing initiative that resulted in 12% annual revenues gains for three consecutive years.

Richmond, Va, Us

Managed annual strategic planning process for $600 million business unit. Worked with owned newspapers in the southeast to support revenue growth and new opportunities. Created new benchmarking tools to track key growth indicators.

Richmond, Va, Us

Led sales and marketing efforts for specialty healthcare insurance (physicians and hospitals). Conducted presentations, managed sales, and partnered to offer new products and services for our customers.

Mba, Business

Bachelor Science, Psycholog, Biology