Senior Media Analyst
CurrentAs a Senior Media Analyst at Isentia, the leading media monitoring and intelligence service provider in Australia, my role involves creating informative communication documents for a wide variety of organisations.I provide in-depth quantitative and qualitative media insights, drawing on my skills with mainstream and social media, and an adeptness with a variety of data analysis tools.I create uniquely tailored communication documents for many of the largest companies and organisations in Australia, including those in the mining sector, legal industry as well as large federal, state and local government departments and organisations.These organisations rely on my media expertise to help create and measure the success of their communication and marketing strategies, as well as deal with any crisis management issues.I have designed and implemented a number of reputation and customer sentiment surveys that measure brand awareness and organisation successes.I further utilise my visual design and creative writing skills to produce communication documents that are informative, engaging and aesthetically appealing.