We are Blue Engine. A new creative consumer communications agency formed through a strategic union of two lifestyle PR and marketing powerhouses. Combining two award-winning consumer practices at ICR and Bullfrog + Baum together under one roof, Blue Engine is a new force in the dynamic world of creative communications. The new agency offers a comprehensive suite of services across the consumer lifestyle space, including public relations, strategic partnerships, events + experiences, branding, creative, digital marketing, social media, influencer marketing, crisis management and more. We are the partner who will join you on every step of your business journey – whether you’re just getting started or already a household name. We have access to, and will tap, every resource to drive your brand forward. Even if it means making the impossible possible. We employ a refreshing approach to brand strategy and storytelling, tailoring tactics to each and every client to drive overall awareness and create deep connections with consumers. Our approach is always unique to your goals. Because your brand isn’t like any other. And neither is ours. theblueengine.com

Rayn or Shine PR creates captivating & unique publicity, marketing and media campaigns that a showcase each clients personal storyWhether it’s live entertainment, an emerging young star, or newly launched product, we tell stories that not only capture attention, but leave lasting impressions on those they reachWith an emphasis on both strategy and creativity, our custom publicity, marketing & media campaigns help achieve each clients unique goals, while simultaneously increasing overall consumer awareness and brand influenceOur services include, but are not limited to:- National, local and international media campaign strategies- Strategic social media planning to increase following and brand awareness- Awards-campaign strategies- Media planning & buying- Media training & interview prep- Unique event activations to grab the attention of your local community- Strategic partnership creation to access the audiences & customers of organizations and businesses that align with individual client goals

-Responsible for executing all paid and earned media strategies to achieve company goals of increased market share and overall brand awareness. In addition, I was responsible for the creation & dissemination of all press materials, including press releases and media kits, in help drive media interest and awareness of the company/product.-Worked closely with Director of Marketing to create multifaceted and layered advertising plans that utilized a blend of out of home, digital, print and social media channels to effectively reach new audiences to increase brand awareness and grow market share.-Responsible for helping to shape all brand messaging and advertorial copy to ensure singular and cohesive voice across all campaigns and efforts.

A full service press and marketing office specializing in dance and theater performance. Responsibilities included:- Drafting & distribution of all press materials - Coordination of media events & press RSVPs for all media- Scheduling of production photo & b-roll shoots and selecting the best options as promotional assets for use in marketing, advertising and publicity applications- Cold pitching to national & local news outlets and various websites/blogs to increase brad awareness and engage new audiences- Strategic thinking to engage influencers and celebrities to elevate project positioning- Coordination of press to support client fundraising campaigns - Maintained company calander, managing project time lines for multiple accounts at once- Clients included The Joyce Theater, Turn Me Loose, Colt Coure, Berkshire Theater Group, Ballet West, Dance Theater of Harlem, Parsons Dance Company, LAByrinth Theater Company, The Saintliness of Margery Kempe

A full service press office, specializing in Broadway and Off Broadway Public Relations. Responsibilities included:- Pitching of editorial content to national & local print, TV, radio and digital media outlets- Scheduling & overseeing interviews/appearances with all media- Pre-Interview coaching with talent on best talking points and how to handle questions that walk "the fine line"- Scheduling of all media events and press performance RSVPs- Scheduling of production photo & b-roll shoots and selection of assets to best serve marketing, advertising and publicity efforts- Maintenance of house & press seat books for all productions- Creation & maintenance of all Playbills and special promotional materials such as "Study Guides" - Assisted with developing new marketing strategies to reach new audiences- Projects included The Lincoln Center Theater productions of The King & I; Dada Woof Papa Hot; Kill Floor; Her Requiem; and The Royale; as well as The Crucible (Produced by Scott Rudin)

In-house public relations and marketing for eight-time Tony Award-winning producer. Responsibilities included:- Drafting & distribution of press materials - including releases, tip sheets, EPK’s, and Study Guides for Student Group initiatives- Pitching of editorial content to national & local print, TV, radio and digital media outlets to increase brand/production awareness- Scheduling and supervision of interviews/appearances with all media and pre-interview coaching to ensure best interview practices- Strategic planning of trade based advertising & grass-roots marketing campaigns- Creation of Tony, Drama Desk & Outer Critics Circle Award campaigns- Correspondence with producers/investors on all press & marketing efforts- Planning of opening night press strategies and opening night festivities- Scheduling of production photo/b-roll shoots / advisement of final photos for press use- Maintenance of house & press seat books for all projects- Created & maintained all Playbills- Productions included Wolf Hall: Parts 1 &2, The Heidi Chronicles, You Can’t Take It With You, All The Way, The Realistic Joneses, The Bridges of Madison County, The Glass Menagerie, Who’s Afraid of Virginia Woolf?, Glengarry Glen Ross, The Anarchist, The Best Man, Porgy & BessSPECIAL ASSIGNMENTS:- Stepped into Director of Publicity role from October 2012-February 2013 and June-September 2015 while superior was on Maternity leave- Designed, planned and managed $120,000 office renovation project