Thomas Baer Email & Phone Number

London, England, Gb

London, England, United Kingdom

Helping to grow the brand globally to £1bn GM annually.

Rorschach, Switzerland

26-time SuperHost, 5.00 avg. rating over the last 365 days, hosted 1'000+ guest in now two locations run remotely. I'm truly passionate about hosting guests from all over the world.

Rorschach

Lecturer for Marketing classes at the Weiterbildungszentrum in Rorschach, Switzerland and at the Bildungszentrum Wirtschaft in Weinfelden, Switzerland. Focus is on lectures for professionals on the topics of marketing strategy including online-marketing, pricing, product design and statistics.

St Gallen, Switzerland

Guest lecturer to foreign students on presentation skills in the CPIM-Framework.

St Gallen, Switzerland

Strengthening the team at HOFERSCHMID AG to boost insight and impact of our work across the board.

Sankt Gallen Area, Switzerland

Shaping Insights for the clients of this local agency with the goal to develop work with longevity more rapidly. Clients cover CPG, Retail, Photonics, Timber, Energy.

Sankt Gallen Area, Switzerland

Koch&Gsell AG is a Swiss start up, producing the first cigarettes made of 100% local tobacco. We own and operate a full Primary and Secondary production facility in the small village of Steinach in the Eastern part of Switzerland. As the COO, I supported Roger Koch, the founder and owner, in most aspects of the business. My focus was in gearing up operational planning, primary and secondary supply chain management, procurement, quality control, filling the pipeline with new offers and making sure we have enough coffee to go with our cigarettes. All in the interest to better serve our customers and consumers. And I got to consult our CMO on all of our marketing activities.

London, United Kingdom And Copenhagen, Denmark

Looking after all planning needs for Geometry's biggest client in Northern Europe. Supporting the client to articulate a clear long term vision, mid-term portfolio plans and short term tactical activities as a free lancer. Achievements dubious, to be honest.Previous to that, supporting several brands and projects for BAT through Geometry Global.

London, United Kingdom

The Group Head of Premium Strategy has the remit to define the strategy for BAT's premium brands DUNHILL, KENT and Vogue. In close collaboration with the Head of VFM Strategy, the main task was to shape the complete portfolio of global drive brands with special focus on pipeline development, footprint, deployment principles and line up in our most important markets.Significant time was spent to re-shape the strategic relationship between British American Tobacco plc and the key creative agency. Helped to shape this partnership in defining requirements, workflows, standard team structures, operational guidelines for the global marketing community.

London, Großbritannien

Primarily worked on the brand-, product-, pipeline and packaging-strategy for BAT's most valuable global drive brand, KENT, selling 67bn sticks in 2012.SIBM at the KENT IBG, overall accountable and responsible for development of concepts, communication, packaging, product, deployment models and pricing for half of the KENT platforms, KENT being BAT's No. 1 Global Drive Brand in GM.

Kopenhagen Und Umgebung, Dänemark

HoB for Nothern Europe with bulk of the work sitting in the development of two year plans for all brands across seven coutries. Main objective: Tried to convince the elder statesmen at Global HQ that we needed to protect the authenticity and heritage of the biggest brand in Northern Europe (didn't really work out the way I had intended it), started the soft re-positioning of the brand by outlining a 5 year plan to bring relevant innovation while cutting unnecessary frills.

Rom Und Umgebung, Italien

Not much, to be perfectly honest.

Lausanne Und Umgebung, Schweiz

Started at British American Tobacco Switzerland as a management trainee and joined the Parisienne crew towards the end of the traineeship. Took full ownership in 2005 and grew the brand almost 5 share points over the total period, reaching 15% MS. This was achieved through updated packaging designs, line extensions, promotions, festivals and the coolest through the line campagins ever in tobacco. Generally had a blast, completely failed with the launch of a line extention and shot the world's last cigarette cinema commercial in real 35mm film.