"Life is like a bicycle. You have to move forward in order not to lose your balance."Albert EinsteinWhy this quote? On the one hand I am a cycling enthusiast, on the other hand the same can be said about my professional field of brand communication. Continuity is essential to get ahead as a brand and to avoid "falling over".The goals and possibilities for realization are manifold. To stick to the bicycle metaphor: You can ride the hi-tech MTB on demanding single trails deep in the forest or with the puristic-elegant steel fixed gear bike in urban settings, fast and enduring on the carbon racing bike or creative and action-packed with the BMX. The needs are very individual, you are over- or under-equipped easily. With more than ten years of experience in project consulting, copywriting, content management and event production for international brands (like Samsung, Ray-Ban, Oakley, Red Bull, Samsonite, FC Bayern Basketball, DriveNow or Telekom) and startups (like Cluno, Outentic, Ryd) I help to find the right equipment and the best possible route. And then we go on tour together, push each other and cross the finish line as a team.Let's start, because: "You don't move anything if you don't move yourself". Another suitable quotation...