- Driving strategic planning to align financial steering, business operations, and technology with strategic direction and corporate goals, fostering coordination and breaking down silos. - Spearheaded FP&A transformation towards data-driven forecasting and agile financial planning. - Pivotal role in transforming H&M into an agile value stream product delivery organization.

- Driving the global development portfolio across 70+ countries, overseeing the group's total technology budget. Establishing strategic portfolio management to prioritize initiatives and optimize resource allocation for maximum impact, significantly enhancing stakeholder engagement. - Conceptualized and led the “H&M Flight Tower,” improving transparency and insights for project and program steering, strategic decision-making, and accelerating the group's digitalization agenda. - Co-led… Show more - Driving the global development portfolio across 70+ countries, overseeing the group's total technology budget. Establishing strategic portfolio management to prioritize initiatives and optimize resource allocation for maximum impact, significantly enhancing stakeholder engagement. - Conceptualized and led the “H&M Flight Tower,” improving transparency and insights for project and program steering, strategic decision-making, and accelerating the group's digitalization agenda. - Co-led the enterprise project office (PMO), ensuring successful project and program execution and alignment with strategic goals. - Catalysed digital innovation by leveraging emerging technologies and scalable methods, driving the creation of new business models and elevating digital customer experiences. Show less

- Directed IT services and business development for ecommerce and digital marketing. - Led a tech organization of over 100 employees, overseeing DevOps responsibilities. - Initiated and directed digital and platform transformation, which was a key driver in overcoming legacy limitations and enabling market expansion, significantly impacting H&M Online’s growth journey.- Reported to Head of H&M Online, shaping global digital strategy.

- Directed IT services and business development for the global store network (4000+ stores) and sales/marketing units, led a tech organization of over 100 employees. - Modernized IT store infrastructure and global POS service commitments, securing regulatory compliance and enabling new digital functionality. Successfully enabled H&M’s expansion strategy of opening one new store per business day. Enhanced sales analysis, store operations, and customer experiences through new technology… Show more - Directed IT services and business development for the global store network (4000+ stores) and sales/marketing units, led a tech organization of over 100 employees. - Modernized IT store infrastructure and global POS service commitments, securing regulatory compliance and enabling new digital functionality. Successfully enabled H&M’s expansion strategy of opening one new store per business day. Enhanced sales analysis, store operations, and customer experiences through new technology. - Reported to CIO, Sales Manager, CMO, and Head of Online, influencing omni-channel strategy. Show less

Led IT services and business development for ecommerce and digital marketing, managing a team of 40 employees.

Optimized supply chain processes by aligning IT initiatives with supply chain strategies.

Delivered IT consulting services in software development and project management.