Thomas Rodier Email & Phone Number

Ville-d'Avray, FR

Guangzhou, Guangdong, CN

Cat Hai, Hai Phong, VN

San Jose, CA, US

• Within marketing team, leading Paris 2024 marketing communications team:
• In charge of Paris 2024 sponsorship deal activation and amplification: Budget planning, agency roster creation, ATL content & digital campaign (BETC), paid media strategy, Digital & Social, marketing & heritage.

Yokohama-shi, Kanagawa, JP

• Head of central event team gathering needs from internal stakeholders: Communication,Marketing, Training, Corporate Sales.
• Responsibilities include: European Event Strategy, pre-event planning, central event agencies selection & management, budget follow-up, on-site event delivery and post-event analysis. Type of events: Hospitality and.
• Responsible for the development & deployment of the Sponsorship & Partnership strategy: European Project Leader for the management & activation of Nissan’s multi-year worldwide deal with UEFA Champions League. Fully.
• Responsible for the planning and execution of Tiers 1 Motor Shows: Paris, Frankfurt, Geneva, Hannover.
• Leaded partnerships: Playstation, Asphalt 7, Marathon de Paris, UEFA Champions League, Ministry of Sound, DC shoes, Le Mans 24H.

Yokohama-shi, Kanagawa, JP

• Lead Marketing Strategy implementation together with Product Marketing and RBUs.
• Within Marketing department, develop central marketing and communication ATL and BTL material, including Print and TV advertising campaigns, retail material, brochures and product websites.
• In relationship with dedicated Nissan Europe departments, coordinates the organization of European events for press, dealers, salesmen and customers.

Yokohama-shi, Kanagawa, JP

• As Product Marketing Manager, ensure quality and consistency of cross car lines activities, data, information, process and deliverables.
• Develop and Manage Cross Car Line master schedule to ensure consistency of marketing activities in line with Brand Strategic pillars.
• Coordination of launch activities through the organisation of monthly Model Launch Committee involving key stakeholders: Marketing Communications, PR, Sales, Network… Implementation of launch follow-up tool.
• Implementation of Product Life Cycle Management tools and Process to better manage life cycle of each vehicles across the range.

Eskilstuna, SE

• Responsible for product planning, product development and launch of new products worldwide with respect to gross margin and profitability.
• Coordinate product launch activities with Engineering, Industrial hub, Customer Support, Global Marketing.
• Worked directly with the Engineering team and Project Manager during product development.
• Identify new business opportunities in line with Global Volvo CE Strategy.
• Organize Focus Groups, Customer Clinics and Quantitative studies to establish Product Definition

Responsible for market intelligence and creation of sales supports

Dut Techniques De Commercialisation, Sales & Marketing

Licence Commerce Et Vente, Sales & Marketing