I serve as the marketing technology and analytics lead for Vizient's marketing function. I developed and have implemented a research and analytics service and made it easier for our marketers to market. I lead a team of 20+ and have $16M in budget responsibility.

In this role, I led the launch of products and brands. I also created demand-generating marketing campaigns and made sure the campaigns were successful. Finally, I helped our marketing stakeholders to understand how well their campaigns were working and helped them reach their commercial goals.

Led a team of 13 marketing professionals as we build brand, generate demand, position products and enable sales for the nation’s largest member-owned health care services company Served as the marketing subject-matter expert for multiple internal business stakeholders and maintain accountability for designing, optimizing and executing marketing strategies to ensure business successDrove marketing-qualified opportunity volume to exceed sales targets of $253 millionOptimized marketing campaigns that drove more than 1,000 marketing qualified opportunities for sales team pursuitDesigned, implemented and optimized demand generation process from campaign execution to sales acceptanceCreated product marketing positioning and messaging for portfolio of supply chain solutions targeted at improving hospital and health system supply chain performanceDefined the best practice for a product launch and executed flawlessly to achieve financial goalsOptimized $3M+ in marketing spend across a mix of channels, personas and objectives

• Responsibility for suite of supply chain solutions that generated more than $20 million in bookings• An architect of go-to-market strategy to crystallize market understanding of capabilities and drive $22 million in 2015 bookings • Achieved an 8:1 return on investment on nationwide, multimedia marketing campaign • Led departmental involvement and integration into CRM (salesforce.com) and marketing automation platforms (Pardot)• Created the marketing funnel and defined measures of marketing qualified opportunities • Served as key stakeholder to sales, helping them to understand and articulate value propositions, competitive differentiation and strategies for success in selling

Key accomplishments leading this national program include:- Designed and implemented public health program to enhance patient care- Trained and recruited more than 160 medical professionals on children's vision screening techniques- Designed comprehensive care coordination process to ensure children with vision problems receive the care they need- Significantly increased the awareness of children's vision disorders

Key accomplishments while leading this national nonprofit include:- Raised more than $800,000 through grantwriting and partnerships- Designed, implemented and funded a large-scale program that recruited and trained physicians on vision screening devices - Developed and implemented a strategic marketing plan that increased organizational visibility by more than 200%- Developed and launched the award-winning 'little ambassadors' program, which gives a face to the work of pediatric ophthalmology through patient testimonials- Identified and developed new revenue streams for organization- Negotiated contracts with medical device companies- Led the integration from existing CRM to Salesforce.com

Key accomplishments at this industry-leading healthcare company include:- Developing framework for Price Management Program, which resulted in $143 million in reduced cost for hospitals- Initiated and managed concurrent marketing campaigns with a number of large healthcare organizations like Kimberly-Clark, Medline, Bausch and Lomb and GE- Managed the marketing implementation of agreements that generated more than $45 million in revenue for medical and surgical products- Helped to shape device-industry policy through Unique Device Identification presentation to the Food and Drug Administration- Provided strategy for marketing efforts to thousands of physician practices

Key accomplishments while providing marketing consulting and sales support include:- Led marketing initiatives for over 500 loan officers in four states- Enhanced national merchandising program - Increased customer retention from 41 to 53 percent through business referral program- Developed and implemented message segmentation program across 200 retail branches