Thomas Rogers Email & Phone Number

Texas, United States

Irving, Texas, US

I serve as the marketing technology and analytics lead for Vizient's marketing function. I developed and have implemented a research and analytics service and made it easier for our marketers to market. I lead a team of 20+ and have $16M in budget responsibility.

Irving, Texas, US

In this role, I led the launch of products and brands. I also created demand-generating marketing campaigns and made sure the campaigns were successful. Finally, I helped our marketing stakeholders to understand how well their campaigns were working and helped them reach their commercial goals.

Irving, Texas, US

Led a team of 13 marketing professionals as we build brand, generate demand, position products and enable sales for the nation’s largest member-owned health care services company Served as the marketing subject-matter expert for multiple internal business stakeholders and maintain accountability for designing, optimizing and executing marketing strategies.

Irving, Texas, US

• Responsibility for suite of supply chain solutions that generated more than $20 million in bookings
• An architect of go-to-market strategy to crystallize market understanding of capabilities and drive $22 million in 2015 bookings
• Achieved an 8:1 return on investment on nationwide, multimedia marketing campaign
• Led departmental involvement and integration into CRM (salesforce.com) and marketing automation platforms (Pardot)
• Created the marketing funnel and defined measures of marketing qualified opportunities
• Served as key stakeholder to sales, helping them to understand and articulate value propositions, competitive differentiation and strategies for success in selling

Key accomplishments leading this national program include:- Designed and implemented public health program to enhance patient care- Trained and recruited more than 160 medical professionals on children's vision screening techniques- Designed comprehensive care coordination process to ensure children with vision problems receive the care they need.

Key accomplishments while leading this national nonprofit include:- Raised more than $800,000 through grantwriting and partnerships- Designed, implemented and funded a large-scale program that recruited and trained physicians on vision screening devices - Developed and implemented a strategic marketing plan that increased organizational visibility by more.

Irving, TX, US

Key accomplishments at this industry-leading healthcare company include:- Developing framework for Price Management Program, which resulted in $143 million in reduced cost for hospitals- Initiated and managed concurrent marketing campaigns with a number of large healthcare organizations like Kimberly-Clark, Medline, Bausch and Lomb and GE- Managed the.

Memphis, Tennessee, US

Key accomplishments while providing marketing consulting and sales support include:- Led marketing initiatives for over 500 loan officers in four states- Enhanced national merchandising program - Increased customer retention from 41 to 53 percent through business referral program- Developed and implemented message segmentation program across 200 retail.

Behavioral Economics

Master’S Degree, Data Science

Mba, Marketing

Bachelor Of Business Administration - Bba, Marketing