Created the content strategy for both International and national channels o Maximized the ratings (+9% yoy), reach (80M weekly), peaks, profileso Monetized the content for ad sales clients (80M€) and affiliates (400M€)o Positioned and branded the channels, program slots, thematic weekso Collaborated with the acquisition team for the sports rights negotiation o Technological change sponsor (Rights management tool, scheduling, resource management)Created BtoC (viewers) and BtoB (ad sales clients and affiliates) global marketing offero Project leader for product developments: coordination with editorial, acquisitions, digital, IT and sales – 2 new channels launched in 2018o P&L, Marketing / offer briefing to create innovative concepts: + 20 Taylor made programs for clients such as Rolex, ESport, Porsche, Intel… in 2018Coordinated central / local strategies on big events (on site presence on PyeongChang 2018 Olympic Games, tennis grand slams…)Represented the group: events, seminars, forums, meeting with clientsManaged 8 program executives

Media planning: optimized spots and sponsorship inventory, budget and reach. Contractual control, reporting and advicesCommercial developementManaged 6 contract manager as well as the sales broadcasting team Represented the department, internally and externallyAssured the follow-up for all advertising and sponsorship elements on all Eurosport channels during live transmissions. Managed delays, cancellations, overruns of live sportsValidated Legal and technical aspects for all the commercials / billboardsManaged 6 executives in fast-faced, high-pressure environment

Coordinated clients and partners marketing for child and Entertainment Analysed competitors