Tom Ross is the Chief Creative Director at UMU and is responsible for the day to day running of key accounts and new business.Through intelligent structuring and careful liaison between the artist and the purchaser, Tom achieves market leading conversion rates.Client’s include BMG and Hipgnosis Songs Fund.
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Creative DirectorUmu Media Group Jan 2012 - PresentLondon, United Kingdom -
Creative DirectorUmu Digital Jan 2015 - Oct 2023LondonSummary:I direct all operations within the business from liaising with out-sources to selling the services directly to the client. I help, manage & optimise PPC accounts in Google Adwords. These accounts are for clients/businesses in various industries in both B2B & B2C. I specialise in eCommerce clients leveraging there accounts and integrating Google shopping feeds. Roles & Responsibilities: *Responsibility for pro–actively managing a portfolio of client's online marketing campaigns from a technical perspective with focus on deadlines and results, whilst maintaining a commercial and strategic overview of each campaign.*Interpreting and translating clients needs and requirement into creative campaigns designed to deliver results.*Developing and managing strong client relationships.*Proactively managing clients expectations and promoting a clear communications programme.*Preparing meeting presentations/documentation and attending client meetings.*Managing resources to ensure all work is completed on time to the required standard.*Monitoring campaign performance, analysing/interpreting data, drawing conclusions from findings and making*Compiling internal and external reports and documentation.*Liaison with the sales account managers to ensure a collaborative and united client management approach. -
FounderNiche Web-Solutions Jan 2012 - Sep 2013London / HampshireSummary: I directed all operations within the business from liaising with out-sources to selling the services directly to the client. I led multiple lead generation campaigns to gain new clients from all areas of marketing including using the digital avenue on social media, SEO and PPC, down to attending trade shows to promote the business to specific business niches. Roles & Responsibilities:* Kept SEO and PPC budget on Track, managing campaign budget expenses and help establish business priorities.* Built an eCommerce shop from scratch that now has over 200+ daily users. * Building custom report making through Google Analytics making reporting to clients easier.* Using KPI’s on websites and goals through Google Analytics, we were able to track performance and change images and text to improve conversions by A/B split tests. * Developed branding with senior designers. * Using PPC, I managed to leverage a £75,000 turnover for a client within 3 months using advanced PPC.
Thomas Ross Skills
Thomas Ross Education Details
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Project Management
Frequently Asked Questions about Thomas Ross
What company does Thomas Ross work for?
Thomas Ross works for Umu Media Group
What is Thomas Ross's role at the current company?
Thomas Ross's current role is UMU Group.
What schools did Thomas Ross attend?
Thomas Ross attended University Of Winchester.
What skills is Thomas Ross known for?
Thomas Ross has skills like Management, Digital Marketing, Social Media, Google Analytics, Social Media Marketing, Microsoft Office, Ppc, Microsoft Excel, Microsoft Word, Research, Online Marketing, Online Advertising.
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1allocatesoftware.com
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2sinclairslondon.com, rs-investments.co.uk
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Thomas Ross
Publishing & Operations Manager At Black & White Publishing GroupGreater Edinburgh Area2gmail.com, blackandwhitepublishing.com
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