Thomas Royal (He/His/Him) Email & Phone Number

Greensboro, Nc, Us

-Develop and oversee implementation of the enterprise marketing and communications strategy for CHESS Health Solutions.

Greensboro/Winston-Salem, North Carolina Area

-Responsible for the development and implementation of marketing and communication initiatives relating to a health care organization's transformation from a fee-for-service to a fee-for-value reimbursement model.-Promote CHESS general brand awareness, create assets used to generate and nurture leads, and enforce brand standards through content marketing.-Collaborate with internal stakeholders and Centers for Medicare and Medicaid Services to interpret population health data and quality metrics into marketing collateral.-Responsible for all external and internal communication.-The primary strategist, editor, and creator for marketing, communications and contentdevelopment projects for external marketing, internal marketing, business development, and provider education. This includes press releases, virtual events, blog posts, white papers, PowerPoint presentations, video production, podcast production, webinars and visual design.-Build awareness of CHESS brand using digital and offline campaigns with emphasis on strategic goals and priorities.-Oversee all digital channels including website, social media and content hub.

Greensboro/Winston-Salem, North Carolina Area

-Leader of content marketing strategy. Use analytics and data to achieve the highest engagement for target audiences, optimize the content for SEO and Google Analytics, activate content through various digital and social media channels to ensure a strong web presence, and analyze web traffic metrics to track content against key performance indicators that reflect the objectives of each campaign.-Utilize writing and editorial skills to translate complex medical concepts into accessible and impactful information for consumption by the general public.-Coach team to improve storytelling and to respond with clarity to stakeholder requests and expectations.-Manage the editorial process for Cone Health’s content marketing process with quarterly planning sessions, weekly meetings and daily check-ins with editorial team members. Maintain the editorial calendar on Sharepoint.-Serve as day-to-day administrator for the Cone Health main social media channels with a focus on content updates and customer engagement.-Guide internal clients in establishing relationships with external vendors for other content creation projects.

Greensboro/Winston-Salem, North Carolina Area

• Guide marketing and communications team in the creation of content strategies with measurable outcomes that align with campaigns and strategic goals.• Set strategy of original content that inspires and educates, including articles, lists, e-newsletters, Q&A’s, infographics, photography and video.• Lead in-house team and external content creators to produce high-quality content.• Map the direction of Cone Health content strategy utilizing the editorial calendar, delegation of tasks and deadline enforcement.• Coach Cone Health providers and leadership when participating in the content creation process to communicate concisely and on message while ensuring content accuracy.• Lead in the creation of content using analytics and data that will be most engaging for target audiences, optimize the content for SEO and Google Analytics, activate content through various digital and social media channels to ensure a strong web presence, and analyze web traffic metrics to track content against key performance indicators that reflect the objectives of each campaign. • Strategically select topics, produce, write and edit video content for Cone Health’s community education, marketing and communications initiatives. • Be the leader in industry best practices, innovative content marketing and design trends.• Enforce editorial governance so content is consistent and on-brand in terms of professionalism, style, tone of voice and quality.• Guide internal clients in establishing relationships with external vendors for other content creation projects.• Monitor relevant current events and trending health care topics for potential content that highlights our providers, service lines and facilities.• Cultivate social media strategy, implementation and content creation for all channels. Have increased social media audience by 1000% and growing.• Winner of 2016 Healthcare Advertising Gold Award• 2017 MarCom Gold winner for Cone Health's Wellness Matters Content Hub

Greensboro/Winston-Salem, North Carolina Area

-Created marketing assets including folders, brochures and invitations, videos, enhanced photography for multimedia presentations and meaningful social media content that distributed through measurable channels.-Monitored social media, trade publications and other organizations for recruitment opportunities. -Led district recruiting efforts to attract, screen, and place the highest quality employees and to ensure cultural diversity and equal employment opportunity. -Coordinated the district-wide screening interview process. Scheduled school administrators to ensure adequate measures in place to meet the recruiting needs of the district.

Greensboro/Winston-Salem, North Carolina Area

-Responsible for all social media strategy and content for all Wake Forest University social media accounts, including video production, infographic creation, reformatting print assets for digital distribution, targeted social ads.-Member of Communications and External Relations leadership team crafting overall branding and communication strategy for the University.-Social strategy and content for the WakeWill campaign which has exceeded the $500 million goal.

Greater Boston Area

-Administered all aspects of audio production and post-production from conception of documentary through the satellite uplink process for an award winning internationally syndicated radio program entitled "Humankind"-Maintained company website via CMS, developed one of the first podcasts in Public Radio and implemented a social media strategy when new media was in its infancy. -Designed visual, audio and video content for web, print and promotional media.

Greensboro/Winston-Salem, North Carolina Area

-Responsible for the multimedia creation, social media strategy, multiple blogs, and the company website and intranet. Managed both internal and external communication. -Manage numerous social media platforms for 44 retail outlets and 19 Career Centers across 31 counties as one branded entity analyzable using various metrics.-Create print, radio and television ads as well as multimedia content for internal and external use, including newsletters, training videos, an online annual report, promotional videos and presentations. -Developed initiatives and strategies for increasing mission awareness.-Pitched stories that were picked up in 20 major media markets, Rock Center with Brian Williams and various NPR segments on employment issues.