Thomas Royal (He/His/Him) Email & Phone Number

-Develop and oversee implementation of the enterprise marketing and communications strategy for CHESS Health Solutions.

Greensboro/Winston-Salem, North Carolina Area

-Responsible for the development and implementation of marketing and communication initiatives relating to a health care organization's transformation from a fee-for-service to a fee-for-value reimbursement model.-Promote CHESS general brand awareness, create assets used to generate and nurture leads, and enforce brand standards through content.

Greensboro/Winston-Salem, North Carolina Area

-Leader of content marketing strategy. Use analytics and data to achieve the highest engagement for target audiences, optimize the content for SEO and Google Analytics, activate content through various digital and social media channels to ensure a strong web presence, and analyze web traffic metrics to track content against key performance indicators that.

Greensboro/Winston-Salem, North Carolina Area

• Guide marketing and communications team in the creation of content strategies with measurable outcomes that align with campaigns and strategic goals.
• Set strategy of original content that inspires and educates, including articles, lists, e-newsletters, Q&A’s, infographics, photography and video.
• Lead in-house team and external content creators to produce high-quality content.
• Map the direction of Cone Health content strategy utilizing the editorial calendar, delegation of tasks and deadline enforcement.
• Coach Cone Health providers and leadership when participating in the content creation process to communicate concisely and on message while ensuring content accuracy.
• Lead in the creation of content using analytics and data that will be most engaging for target audiences, optimize the content for SEO and Google Analytics, activate content through various digital and social media.

Greensboro/Winston-Salem, North Carolina Area

-Created marketing assets including folders, brochures and invitations, videos, enhanced photography for multimedia presentations and meaningful social media content that distributed through measurable channels.-Monitored social media, trade publications and other organizations for recruitment opportunities. -Led district recruiting efforts to attract.

Greensboro/Winston-Salem, North Carolina Area

-Responsible for all social media strategy and content for all Wake Forest University social media accounts, including video production, infographic creation, reformatting print assets for digital distribution, targeted social ads.-Member of Communications and External Relations leadership team crafting overall branding and communication strategy for the.

Greater Boston Area

-Administered all aspects of audio production and post-production from conception of documentary through the satellite uplink process for an award winning internationally syndicated radio program entitled "Humankind"-Maintained company website via CMS, developed one of the first podcasts in Public Radio and implemented a social media strategy when new.

Greensboro/Winston-Salem, North Carolina Area

-Responsible for the multimedia creation, social media strategy, multiple blogs, and the company website and intranet. Managed both internal and external communication. -Manage numerous social media platforms for 44 retail outlets and 19 Career Centers across 31 counties as one branded entity analyzable using various metrics.-Create print, radio and.