Thom Smith Email and Phone Number
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Every business can be more productive. But improvement efforts often fail because not enough investment is made in supporting employee adoption. Building employee capabilities yields returns across a spectrum of operational outcomes. Acadia provides a robust toolset that enables employees to work independently within company guidelines.We can help you make rapid, incremental progress against even your toughest business goals when everyone on your team works from the same playbook. My focus is to expose operations professionals to new ways of thinking about their process challenges. With the right plan and the right tools, teams can make rapid and continuous improvement.When possible, I try to connect people with similar challenges to help them learn from each other.
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Vice President MarketingAcadia Performance Platform Dec 2021 - PresentHunt Valley, Maryland, Us
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Marketing DirectorAcadia Performance Platform Apr 2018 - Dec 2021Hunt Valley, Maryland, Us
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Sr. Marketing ManagerThe Chronicle Of Higher Education Jan 2017 - Apr 2018Washington, Dc, UsLead Management & Product Marketing- More than doubled response rates for lead generation campaigns, doubling and sometimes tripling the conversion rates of individual efforts.- Shifted marketing programs from product-centric only, to incorporate customer value propositions.- Outlined recommendations to improve lead development and sales process for institutional selling. Many of these have been considered and will be implemented in 2018.Corporate Communications & Branding- Developed new brand messaging for revamped product line by identifying unique value proposition.- Outlined new strategy for company-wide, marketing communications. Established plan to implement strategy in short, medium and long-term with KPIs and other milestone objectives.- Identified opportunities to improve SEO across all customer-facing web sites.Team Leadership- Responsible for managing a team of 2 marketers and 1 copywriter who manage projects across business units and ensure marketing campaigns meet goals on time and on budget.- Introduced new project management system that has introduced efficiencies and new transparency to project stakeholders. -
Vice President Of MarketingRisi Mar 2014 - Dec 2016Burlington, Ma, UsLead Management & Product Marketing- Tripled profit margin in two years following 6 years of near-flat growth by introducing new strategies and technologies that eliminated under-performing product lines and more closely aligned marketing to sales.- Built a full customer lifecycle marketing strategy to nurture prospects to customers and then grow those accounts year over year.- Increased MQLs and bookings by 15-25% each year leading the marketing team.- Used best practice marketing automation strategies to build lead scoring programs that increase the number and quality of leads passed to sales.- Streamlined 200+ products into 12 distinct marketable packages to drive greater revenue per contract.- Grew product line from $250k annual revenue to $1.2M.- Transitioned a print product producing $300k into a SaaS solution that generates $1.2M annually.Global Corporate Communications & Branding- Based on extensive customer research, developed a new corporate communications strategy to better align the business with our customers’ needs.- Led project to redesign corporate web site, to match our new corporate communication strategy and better prepare prospects to speak with sales.- Led a European initiative to improve brand awareness by building long-term relationships with industry associations and organizations.Team Leadership- Managed a global team of 5 marketers and 3 consultants to meet lead and revenue goals.- Developed a project management system that expanded with the size and responsibilities of the team. -
Director Of Marketing & Customer InsightRisi Jan 2013 - Mar 2014Burlington, Ma, Us
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Director Of MarketingRisi Jan 2010 - Jan 2013Burlington, Ma, Us
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Director Online ProductsRisi Dec 2008 - Jan 2010Burlington, Ma, Us
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Dir. Interactive Product Development And DesignThe Baltimore Sun Sep 2007 - Nov 2008Baltimore, Maryland, UsCharged with developing new online revenue sources for The Sun and for branding and developing leads for local and national clients. Lead Development & Product Marketing- Developed and sold new online revenue sources that drove year-over-year growth for The Sun and its advertising clients.- Developed and sold online video service that more than doubled its revenue investment in the first year of deployment. The program became such a success that it was adopted by other newspapers across the Tribune Corporation.- Developed and sold a customizable sweepstakes program that generated qualified leads for Sun advertisers by aligning prizes to interests of top sales prospects.- Created award-winning digital ads for advertising clients.Team Building- Organically grew to a team of 8 designers, developers, project managers and videographers. -
Interactive Creative Services ManagerThe Baltimore Sun Jun 2006 - Oct 2007Baltimore, Maryland, Us
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Sr. Web DesignerThe Baltimore Sun Mar 2004 - Jun 2006Baltimore, Maryland, Us
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Web DesignerThe Baltimore Sun Sep 2000 - Mar 2004Baltimore, Maryland, Us
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Web Producer, Site EditorThe Indiana Gazette Nov 1999 - Aug 2000
Thom Smith Skills
Thom Smith Education Details
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University Of BaltimorePublications Design -
Indiana University Of PennsylvaniaJournalism
Frequently Asked Questions about Thom Smith
What company does Thom Smith work for?
Thom Smith works for Acadia Performance Platform
What is Thom Smith's role at the current company?
Thom Smith's current role is Helping clients improve KPIs one process at a time.
What is Thom Smith's email address?
Thom Smith's email address is ts****@****nce.com
What is Thom Smith's direct phone number?
Thom Smith's direct phone number is +178173*****
What schools did Thom Smith attend?
Thom Smith attended University Of Baltimore, Indiana University Of Pennsylvania.
What are some of Thom Smith's interests?
Thom Smith has interest in I Enjoy Fishing, Environment, I Am An Avid Outdoorsman.
What skills is Thom Smith known for?
Thom Smith has skills like Digital Marketing, Email Marketing, Marketing, Marketing Strategy, Market Research, Product Development, Marketing Communications, Direct Marketing, Online Advertising, Lead Generation, Advertising, B2b.
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