Vice President Marketing
Current
Dec 2021 - Present
AeroLeads people directory · profile
Thom Smith Email & Phone Number
Helping clients improve KPIs one process at a time
at
Acadia Performance Platform
1 work email found
@systemsalliance.com
6 phones found area 781 and 886
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Helping clients improve KPIs one process at a time
Location
Towson, Maryland, United States
Who is Thom Smith? Overview
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Quick answer
Thom Smith is listed as Helping clients improve KPIs one process at a time at Acadia Performance Platform, based in Towson, Maryland, United States. AeroLeads shows a work email signal at systemsalliance.com, phone signal with area code 781, 886, and a matched LinkedIn profile for Thom Smith.
Thom Smith previously worked as Vice President Marketing at Acadia Performance Platform and Marketing Director at Acadia Performance Platform. Thom Smith holds Ma, Publications Design from University Of Baltimore.
Company email context
Email format at Acadia Performance Platform
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{first_initial}{last}@systemsalliance.com
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Profile bio
About Thom Smith
Every business can be more productive. But improvement efforts often fail because not enough investment is made in supporting employee adoption. Building employee capabilities yields returns across a spectrum of operational outcomes. Acadia provides a robust toolset that enables employees to work independently within company guidelines.We can help you make rapid, incremental progress against even your toughest business goals when everyone on your team works from the same playbook. My focus is to expose operations professionals to new ways of thinking about their process challenges. With the right plan and the right tools, teams can make rapid and continuous improvement.When possible, I try to connect people with similar challenges to help them learn from each other.
Listed skills include Digital Marketing, Email Marketing, Marketing, Marketing Strategy, and 46 others.
Current workplace
Thom Smith's current company
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12 roles
Thom Smith work experience
A career timeline built from the work history available for this profile.
Marketing Director
Apr 2018 - Dec 2021
Sr. Marketing Manager
Lead Management & Product Marketing- More than doubled response rates for lead generation campaigns, doubling and sometimes tripling the conversion rates of individual efforts.- Shifted marketing programs from product-centric only, to incorporate customer value propositions.- Outlined recommendations to improve lead development and sales process for institutional selling. Many of these have been considered and will be implemented in 2018.Corporate Communications & Branding- Developed new brand messaging for revamped product line by identifying unique value proposition.- Outlined new strategy for company-wide, marketing communications. Established plan to implement strategy in short, medium and long-term with KPIs and other milestone objectives.- Identified opportunities to improve SEO across all customer-facing web sites.Team Leadership- Responsible for managing a team of 2 marketers and 1 copywriter who manage projects across business units and ensure marketing campaigns meet goals on time and on budget.- Introduced new project management system that has introduced efficiencies and new transparency to project stakeholders.
Jan 2017 - Apr 2018
Vice President Of Marketing
Lead Management & Product Marketing- Tripled profit margin in two years following 6 years of near-flat growth by introducing new strategies and technologies that eliminated under-performing product lines and more closely aligned marketing to sales.- Built a full customer lifecycle marketing strategy to nurture prospects to customers and then grow those accounts year over year.- Increased MQLs and bookings by 15-25% each year leading the marketing team.- Used best practice marketing automation strategies to build lead scoring programs that increase the number and quality of leads passed to sales.- Streamlined 200+ products into 12 distinct marketable packages to drive greater revenue per contract.- Grew product line from $250k annual revenue to $1.2M.- Transitioned a print product producing $300k into a SaaS solution that generates $1.2M annually.Global Corporate Communications & Branding- Based on extensive customer research, developed a new corporate communications strategy to better align the business with our customers’ needs.- Led project to redesign corporate web site, to match our new corporate communication strategy and better prepare prospects to speak with sales.- Led a European initiative to improve brand awareness by building long-term relationships with industry associations and organizations.Team Leadership- Managed a global team of 5 marketers and 3 consultants to meet lead and revenue goals.- Developed a project management system that expanded with the size and responsibilities of the team.
Mar 2014 - Dec 2016
Director Of Marketing & Customer Insight
Jan 2013 - Mar 2014
Director Of Marketing
Jan 2010 - Jan 2013
Director Online Products
Dec 2008 - Jan 2010
Dir. Interactive Product Development And Design
Charged with developing new online revenue sources for The Sun and for branding and developing leads for local and national clients. Lead Development & Product Marketing- Developed and sold new online revenue sources that drove year-over-year growth for The Sun and its advertising clients.- Developed and sold online video service that more than doubled its revenue investment in the first year of deployment. The program became such a success that it was adopted by other newspapers across the Tribune Corporation.- Developed and sold a customizable sweepstakes program that generated qualified leads for Sun advertisers by aligning prizes to interests of top sales prospects.- Created award-winning digital ads for advertising clients.Team Building- Organically grew to a team of 8 designers, developers, project managers and videographers.
Sep 2007 - Nov 2008
Interactive Creative Services Manager
Jun 2006 - Oct 2007
Sr. Web Designer
Mar 2004 - Jun 2006
Web Designer
Sep 2000 - Mar 2004
Web Producer, Site Editor
The Indiana Gazette
Nov 1999 - Aug 2000
2 education records
Thom Smith education
Ma, Publications Design
University Of Baltimore
Ba, Journalism
Indiana University Of Pennsylvania
FAQ
Frequently asked questions about Thom Smith
Quick answers generated from the profile data available on this page.
What company does Thom Smith work for?
Thom Smith works for Acadia Performance Platform.
What is Thom Smith's role at Acadia Performance Platform?
Thom Smith is listed as Helping clients improve KPIs one process at a time at Acadia Performance Platform.
What is Thom Smith's email address?
AeroLeads has found 1 work email signal at @systemsalliance.com for Thom Smith at Acadia Performance Platform.
What is Thom Smith's phone number?
AeroLeads has found 6 phone signal(s) with area code 781, 886 for Thom Smith at Acadia Performance Platform.
Where is Thom Smith based?
Thom Smith is based in Towson, Maryland, United States while working with Acadia Performance Platform.
What companies has Thom Smith worked for?
Thom Smith has worked for Acadia Performance Platform, The Chronicle Of Higher Education, Risi, The Baltimore Sun, and The Indiana Gazette.
How can I contact Thom Smith?
You can use AeroLeads to view verified contact signals for Thom Smith at Acadia Performance Platform, including work email, phone, and LinkedIn data when available.
What schools did Thom Smith attend?
Thom Smith holds Ma, Publications Design from University Of Baltimore.
What skills is Thom Smith known for?
Thom Smith is listed with skills including Digital Marketing, Email Marketing, Marketing, Marketing Strategy, Market Research, Product Development, Marketing Communications, and Direct Marketing.
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