Thomas Sweet Email and Phone Number
Thomas Sweet work email
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Thomas Sweet personal email
Results driven Marketing professional with a proven ability to lead change and take marketing to the next level.Proven expertise in: team building, branding, customer & prospect segmentation, digital marketing, Marketing Automation, strategic partnerships and member experience initiatives that impact new customer acquisition and retention.
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Svp Marketing And PrNuvision Federal Credit Union Oct 2015 - PresentHuntington Beach, Ca, UsResponsible for creating new brand including all visuals, strategy, and member experience implementation, Developed new Loyalty program to identify and reward most valuable members. Built new digital marketing efforts (including new website) and campaign measurements. Increased member engagement and brand awareness, resulting in increased membership retention and organic growth of "Valued Members."
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MarketingTransamerica 2011 - Oct 2015Baltimore, Maryland, UsResponsible for leading Transamerica Brokerage Group’s BGA and Producer marketing program to increase distributor engagement, loyalty, and production.Created and implemented "Sales Connection," a Producer engagement program that helped Transamerica Brokerage connect with GA's and Producers - allowing Transamerica to compete for new business and significantly increase sales production. -
Vp MarketingNevada State Bank 2008 - Nov 2010Las Vegas, Nv, UsResponsible for building new brand which repositioned the bank from a local savings bank to a more sophisticated bank with a large local presence that could help customers with their commercial, investment, and lending needs.Changed Marketing's role to become the company’s source for new customer leads and revenue growth.Developed new digital marketing team and implemented new digital marketing campaigns including PPC, Display, local search, and Social. -
Vp Of Consumer MarketingCity National Bank Apr 2003 - Jun 2008Los Angeles, Ca, UsImplemented lead generating webinars program that provided a significant number of new prospect leads for Wealth Management and Commercial Banking.Developed innovative marketing campaigns that produced strong results for business unitsCreated segmentation analysis that defined market segments, penetration, and new market opportunity. Lead successful implementation of Marketing Database, which allowed over 400 sales colleagues to manage client and prospect marketing lists and easily opt-in to Direct Marketing efforts. Completely reengineered the process of providing prospect lists to sales colleagues that included a new web portal that provided colleagues direct access to high value prospect lists in their territory. Modeled prospect lists based upon existing client profiles to allow for prioritizing prospect listLaunched outbound telemarketing appointment setting calls to generate leads for new product launchImplemented inbound call tracking Redefined job functions and hired new team -
Director Of Direct MarketingOakley International 2000 - 2003 Apr 2000 - Apr 2003Foothill Ranch, Ca, Us- Developed retail co-op marketing strategy that aligned national network of retail accounts with direct marketing efforts-International direct marketing efforts in UK, Japan, France and Canada-email/POP and direct mail campaigns to support Oakley store openings· Developed consumer Marketing Database used to identify target lists for marketing campaigns based upon sports interests, location to retail store, and type/frequency of product purchased -
Director Of Database MarketingJenny Craig Apr 1998 - Apr 2000Carlsbad, Ca, Us·Created retention marketing strategies that improved customer retention by 6%·Identified new “at-home” weight loss segment. Co-lead team to implement new products that resulted in doubling direct consumer sales.·Developed loyalty rewards program designed to migrate lower value customer segments into higher value segments·Formed several co-marketing partnerships including Walking Magazine, Roadrunner Sports, and Self.com to increase consumer value proposition. Established a new holiday catalog to reposition a tiring brand and generate renewed customer interest ·Developed consumer Marketing Database of all active and inactive costumers. Mined database to identify key behavioral and attitudinal drivers that were then used to target unique segments with relevant offers -
Marketing AnalystAffinity Group, Inc. 1994 - 1998UsManaged five member advanced analytics team that performed campaign results analysis, business case studies and customer profiling. -
Marketing AnalystSan Diego Convention Center 1990 - 1993
Thomas Sweet Skills
Thomas Sweet Education Details
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University Of San DiegoMba -
Umass BostonEconomics
Frequently Asked Questions about Thomas Sweet
What company does Thomas Sweet work for?
Thomas Sweet works for Nuvision Federal Credit Union
What is Thomas Sweet's role at the current company?
Thomas Sweet's current role is SVP Marketing and PR at Nuvision Federal Credit Union.
What is Thomas Sweet's email address?
Thomas Sweet's email address is to****@****cox.net
What schools did Thomas Sweet attend?
Thomas Sweet attended University Of San Diego, Umass Boston.
What skills is Thomas Sweet known for?
Thomas Sweet has skills like Direct Marketing, Lead Generation, Email Marketing, Marketing, Management, Marketing Strategy, Crm, Analytics, Strategy, Online Marketing, Sales, Strategic Planning.
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