As Head of Social Media at In The Company of Huskies, I created social media strategies and community-building campaigns for a range of leading brands including, Fáilte Ireland, Allianz Ireland, Slane Whiskey, Nissan, Guinness Storehouse and more. I was responsible for managing and growing Fáilte Ireland's online community to over 1.52 million fans and leading a team of social media specialists to deliver innovative paid and organic content campaigns that drive audience engagement and deliver on core growth objectives. The social strategy and campaign for Fáilte Ireland's Keep Discovering won Gold for Best Best Use of Social Media B2C at the International Content Marketing Awards 2023.

Regular DJ for this boutique Irish festival held yearly at Killyon Manor in Co. Meath.

Circulate is a creative digital marketing agency working with innovative artists, labels, music festivals and brands around the world. I was responsible for delivering innovative social campaigns and results driven paid media strategies across multiple territories globally. Music and lifestyle clients included: Martinez Brothers (1.3M followers), Steve Angello (4.3M followers), Gianluca Vacchi (20M followers), Electrobeach Festival, Circoloco (Ibiza), Art Department and more.Website: http://circulateonline.com

As Head of Social Media, I was responsible for devising and executing innovative social media strategies and delivering integrated results driven paid campaigns. Launched Virgin Media Ireland brand social channels and generated 22.4M social media content impressions on launch day. Other clients included Avonmore, IRFU, EBS, Gyproc Ireland, Guinness and more. Some campaigns I worked on:

As Director of Digital and Social Media Strategy I was responsible for social media planning and digital strategy for a broad range of international clients including McLaren F1 racing, BMW, MINI Cooper, Dulux, Jameson International, Mazda, Brown Thomas, Uniface, McDonnells, Westfield and more. I providd expertise in delivering creative digital brand campaigns across multiple social platforms - Facebook, Twitter, YouTube, Instagram, in conjunction with community management and paid media campaigns.

Vocal is a full service digital marketing agency, based in Dublin, Ireland. I work with leading brands, to build integrated, measurable social media and mobile first campaigns. Clients include BMW, MINI Cooper, Dulux, Jameson International and more.

Deaf Dumb & Blind was a boutique independent record label specializing in electronic and indie rock artists where I was responsible for implementing the national marketing strategy. I also developed the digital marketing strategy across social media and key digital music accounts for all releases. Key achievements as part of a small team include the successful launch of two Fujiya & Miyagi albums with over 600,000 Youtube hits for the video Ankle Injuries, and the launch of The Other Side CD series co-branded in conjunction with TimeOut NY.

At Tommy Boy I was responsible for maximising business revenues, and driving new opportunities internationally by establishing new distribution deals for label releases in Japan, UK, and Europe. I was also account manager for key national music retail accounts across the US.

Studio Distribution was the leading electronic music distributor for UK and European labels in the US, where I was responsible for setting and achieving the sales targets for over 50 music label partners and account management of all key music national music outlets. Working in a small team I was also responsible for the marketing strategy from strategic planning to the implementation of 360 degree campaigns across radio, PR, print, outdoor and in-store promotions, and digital marketing strategy. Client label release highlights include Kruder & Dorfmeister, Tosca, Sasha, Deep Dish, James Lavelle, DJ Tiesto, and the DJ Kicks CD compilation series.