Kicked off and managed multi-year, global partnership with AWS that included $2M, 4-year, global sales plan and marketing budget. Led Americas partner marketing as member of global partner sales team.

Established new growth mindset in mature business segments through combination of new paths to market and proven marketing and sales tactics. Led market development and programs for retail and financial services industry segments at rapidly growing cybersecurity consulting firm.

Recruited by CMO to reinvigorate market development and product marketing in more mature product lines. In the first 6 months, I delivered significant impacts such as integrating the go-to-market plans for multiple solutions . I implemented marketing research and strategy model to generate 20% YOY growth in demand with a forward-looking strategy to reposition software as next-generation, managed services platform.

Developed relationships to uncover consulting projects where I delivered executive-level business and marketing strategy and provided tactical execution to diverse technology companies. I delivered positioning, messaging and sales tools, competitive analysis, and solution selling tools to clients including Slopejet and SolarNexus.

Initially led software product marketing team and directed alliance marketing for strategic software partners including IBM, Cisco, EMC, Microsoft, and SAP. Launched Itron's new utility applications leveraging SAP platform and utilities channel sales. Internally recruited to establish product marketing for the $500M smart grid business unit. I drove a solutions approach across the organization to improve value to the customer and solve their strategic business problems. Repositioned smart grid solution to solve customers' business problems by focusing on Itron services and new, higher value, application platform. To deliver market success, I collaborated with senior sales executives to adopt new solution approach built on new messaging, strategic partnerships, and account-based sales and marketing plans.

Silicon Valley SaaS clean tech startup's first employee dedicated to product management and marketing. I drove product strategy and roadmap as well as brand and product messaging, positioning, and marketing content. I coached team of nascent product managers/developers with best practices in development (Agile) and product marketing. We successfully delivered beta software in only 9 months with deployments at Cisco and Santa Clara University and launch at Cisco Live!

After rapid and diverse successes, I was promoted inside NetApp (2004) to reposition and relaunch the $200M data retention business unit. Boosted revenue by $20M with new GTM strategy based on solution overhaul and focused channel strategy that reduced partners from 20 to 3 strategic partners with tight product integration, sales collaboration, and joint value delivery. Led Product Marketing and Channel Sales (2000-2003). Dramatically grew sales by developing and launching industry's first managed web gateway solution portfolio through global telco partners and negotiating global OEM agreement and managing related sales.

Led consulting team supporting contract with Alameda County’s StopWa$te.org organization and led StopWa$te Business Initiative tasked to divert 25% of commercial and industrial landfill waste.