Create learning concepts, active learning practices and objectives-based instructional strategies. Research, analyze and evaluate materials for development into instructional modules. Assist in the development of learning materials in a variety of media and delivery methods for classroom and online environments. Working from drawings, mockups, product samples and specification, explain detailed information and ideas in simple language.

Annual report concepts and copywriting, branding and identity, business communications and sales support. Executive ghostwriting, SEO copywriting, social media management. Photographic sourcing and art directing, product messaging. Creative services management including vendor selection and management, print production and promotional collections building.

Writer for digital division of The Walt Disney Company, encompassing theme parks, resort hotels and vacation destinations worldwide. Sole digital copy writer for flagship Disney Cruise Line mobile app, team writer for the Walt Disney World mobile app and assorted special project websites. In addition to writing, Thomas conducts app testing and page review, tracking and reporting defects prior to publication.

Supervised corporate communications team for a national, $2.1B health care company. Strategized and conceptualized communications solutions. Defined projects based on strategic objectives. Directed design agencies and consultants to meet objectives. Coordinated design, copy and photography of award-winning annual reports. Directed corporate video productions including concepting and scripting. Designed, edited and produced 20-page monthly online newsletter for 11,000+ employees. Negotiated advertising contracts, built ad schedules and directed advertising creative. Structured and maintained marketing materials web sites for distribution of collateral sales materials, promotional materials and custom print items to field sales personnel.

Directed design and production of marketing and collateral materials for software development startup. Formulated design concepts for product titles. Wrote and produced guidelines for new projects. Assigned projects to agencies and off-site designers. Supervised and managed in-house graphic designers. Ensured that projects conformed to established branding and design specifications. Directed photoshoots and purchased illustration as required.

Directed layout design and copy writing for promotional material, such as books, magazines, newspaper and magazine advertising, posters, POP and packaging. Researched and produced food product packaging according to established branding. Supervised graphic design staff. Worked with clinical department to conceptualize product packaging strategies. Scheduled advertising design and production. Defined client requirements and scheduling to outline basic concepts and to coordinate creative activities. Reviewed and approved art and copy materials developed by staff.