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Thomas M. Shin personal email
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Sales, Marketing, & Product Leader with +28 years experience including 7 years at Facebook building billion-dollar businesses during its hyper-growth period. 14 years of sales leadership, 12 years product/growth marketing. Innovator and team leader/builder delivering trajectory-changing strategies and business results.Marketing: Serve as Chief Growth Officer, Chief Marketing Officer, to build performance marketing programs to boost new brands utilizing Meta, Mobile, Email, and Search.Products: Develop new products to drive significant revenue in digital advertising, News Feed/mobile formats, search, display, programmatic (SEM, DSP, FB/IG/AdTech).Sales Leadership: Build sales and strategy teams to grow partner businesses in multiple categories eCommerce, DTC, Retail, Travel, Financial Services, Telco, Technology, CPG, Autos, Gaming, etc.
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Chief Growth OfficerElfster May 2023 - PresentBerkeley, California, Us- Responsible for Marketing, Merchandising, Partnerships, Bus Dev- Senior Leadership Team member- Elfster is the #1 site & app for gift-exchanges, gift-giving, wishlists, serving over 33 million customers globally. Its mission is to strengthen social bonds by increasing acts of generosity, helping friends and families spread good cheer by making gift-giving free, fun, and easy.
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Fractional Cgo/Cro/Cmo, Advisor, InvestorThomas Shin Consulting 2018 - Present- Investor & Partner: Intension Design, intension-design.com - Recent Clients: Elfster (Chief Growth Officer), Herolight (Advisor), Keyspace Studio (Advisor), Moloco (Head of Business), Imperfect Foods (CMO), MediaMath (GM), Firstrade (CMO), eSalon (Advisor), HYFN
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CeoPermission.Io 2022 - 2023Zug, Ch- Web3 Ad Platform where consumers earn crypto-rewards ($ASK). 30-person startup. - Raised $X millions in Angel & Seed funding. -
Head Of Americas BusinessMoloco 2020 - 2022Redwood City, California, Us- Mobile DSP with proprietary Machine Learning driving growth for advertisers in the app ecosystem. Achieved Unicorn status during tenure- Led fastest-growing region at Moloco via triple-digit% growth Y/Y, 5X business growth, 3X team growth, and sweeping portfolio diversification. -
Head Of Industry, Disruptors (Dtc) VerticalFacebook 2016 - 2018- Focused on growing start-up partners who disrupt traditional categories ($X Billion vertical). Categories include CPG/Direct-to-Consumer, Food Tech, Consumer Tech, Apparel/Retail, Marketplaces. - Heavy emphasis on mobile video creative, measurement, and new formats including Stories, Live, etc. Four partners exited successfully in 2017 (Stitch Fix, IPO), Chewy (acquired), eBags (acquired) and in 2018 Home Chef (acquired). -
Head Of Industry, Ecommerce VerticalFacebook 2012 - 2016- Ecommerce Vertical ($X Billion annual business) covering Fortune 100 such as Amazon, eBay, Netflix, to start-ups such as Stitch Fix, Dollar Shave Club, Wish, etc.- Built sales teams, forecasting/operations, business planning, advising client side C-suite, operational management, and ad product development and adoption.- Point person for partnerships with Amazon (5 yrs) and Wish (3 yrs), top 3 advertisers at FB.- Drove development of FB's current performance-based mobile ad offerings with product, ads engineering, and measurement to build multi-billion dollar DR ad product suite. Recognized company-wide for contributions.- Developed a sharing program "Ship Love Challenge" that showcased client success organization-wide.- 2-time "Redefines" rating in performance reviews (Top 1%).- 3-time "Power of Partnership Award" recipient (Global Award) on Amazon, Wish, & Dollar Shave Club.
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Client Partner, Ecommerce/TravelFacebook 2011 - 2012- 2011-2016: Facebook's Top-grossing Client Partner, Industry Exec globally, from $0 to $X Billions.- Challenged & developed FB's mobile ads to drive Ecommerce transactions during IPO-era.- Won Company-wide awards from Zuck/Sheryl and developed a case-study roadshow to share globally.- Promoted to Sales Leader to oversee nationwide team building out FB's mobile performance business.
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Vp Of Sales, West RegionEfficient Frontier (Acquired By Adobe) 2009 - 2011Sunnyvale, Ca, Us- Head of Sales for the West Regional sales team for Efficient Frontier and its SEM, Facebook, & DSP programmatic offerings. Point person for EF/FB’s Ads API development and sales rollout.- Rebuilt the West sales team from 0 to 15 people. - Established EF's social businesses from the ground up, from PMD certification at FB to market penetration, and its ultimate acquisition by Adobe for $500M.- “Sales Achievement Award” as the #1 in sales globally. -
Executive Director Of Sales, Nw RegionYahoo! 2005 - 2009Sunnyvale, Ca, Us- Team leader focused Finance and Tech/Telco categories and partnerships. Products included display, search and programmatic offerings.- Specializations in upfront contract negotiations, executive summits, and creative development.- 2-time Platinum MVP Award winner in recognition of top 5% ranking in sales leadership.- Active in new ad product development for Yahoo properties. -
Director Of Product Marketing, Y! Communications (Y! Mail, My Y!, Y! Messenger)Yahoo! 2001 - 2005Sunnyvale, Ca, Us- In charge of Y!Mail, My Yahoo! and Messenger revenue strategy for Communications business unit (largest business unit at Yahoo). - Integral to growth of Y!Mail revenue from $19MM in 2001 to $350MM+ in 2005 and present.- Developed ad product mix, pricing strategy, and nationwide sales/client relationships.- Collaborated with product, engineering, PR, and operations teams both domestic and global.
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Sr. Product Manager – Search Product DevelopmentAsk.Com (Acquired By Iac) 2000 - 2001Oakland, Ca, Us- Managed advertising product strategy and research. Owned ad product roadmap for new ad products and e-commerce; managed P&L. - Originated, product tested, presented and launched Overture (Goto.com) search results into Ask.com, still the primary revenue source. -
Internet Business Strategist - Product ManagerWells Fargo Bank 1999 - 2000San Francisco, California, Us- In charge of Student Banking suite: student loans, credit cards, and checking accounts, and how they worked in concert with the WellsFargo.com online banking platform.- Constructed e-commerce plans to drive online product introductions surrounding both the public website and secure online banking products. -
Assistant Vice President & Corporate Marketing Manager, Business PlanningCalifornia Bank & Trust 1996 - 1999San Diego, California, Us- Managed Strategic Marketing, Product Management, and Promotion groups. Managed budgets for the 6th largest bank in CA in 1999.- Led Merger & Acquisition marketing: Product Management/Mapping, Product Conversion, Customer Retention, and Press Releases.- Managed 4 ad agencies on creative/media development (TV, radio, print, direct mail, outdoor, digital). -
Sr. Account ExecutiveDae Advertising 1994 - 1996San Francisco, Ca, Us- Developed marketing programs from product development to ad campaign launch, specialized in financial services, CPG, and technology clients. Clients included: Wells Fargo, Apple, & Miller Brewing
Thomas M. Shin Skills
Thomas M. Shin Education Details
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University Of California, BerkeleyEnglish
Frequently Asked Questions about Thomas M. Shin
What company does Thomas M. Shin work for?
Thomas M. Shin works for Elfster
What is Thomas M. Shin's role at the current company?
Thomas M. Shin's current role is Chief Growth Officer @ Elfster (early Meta/Y!).
What is Thomas M. Shin's email address?
Thomas M. Shin's email address is th****@****sion.io
What is Thomas M. Shin's direct phone number?
Thomas M. Shin's direct phone number is +165030*****
What schools did Thomas M. Shin attend?
Thomas M. Shin attended University Of California, Berkeley.
What skills is Thomas M. Shin known for?
Thomas M. Shin has skills like Online Advertising, Sem, Product Marketing, Advertising, Strategic Partnerships, Online Marketing, Strategy, Marketing, Crm, Product Management, Display Advertising, Advertising Sales.
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