Thomas Sinard Email & Phone Number

San Antonio, Texas, US

San Antonio, Texas, US

San Antonio, Texas, US

• Serve in Center of Excellence model as subject matter expert on programmatic and search digital channels, writing marketing-wide digital strategies, and vetting current or new advertising partners in order to remain.
• Publish and socialize paid marketing strategies and various strategic whitepapers across 3+ digital channels on annual basis
• Support optimizations and enablement efforts across 16+ lines of business, netting in $XXM efficiency benefits within the first 6 months.
• Manage day-to-day relationship of 6+ advertising partners
• Leads in-housing Advertising Seat Migration effort across all digital channels from agency partners
• Educate and train 30+ individuals on programmatic, search and other paid digital media channels

San Antonio, Texas, US

• Identify, fund, and implement innovative & transformational initiatives with technology-based solutions to drive customer-centric marketing ecosystem, promoting effectiveness, efficiencies, and mitigating risk.
• Identified and quantified 2 strategic initiatives generating significant incremental revenue and savings.
• Co-led and initiated redesign to track the corporate return on several key initiatives.
• Co-Authored 15+ business cases to justify financial viability of marketing initiatives, receiving funding.
• Serves as nominated liaison between employees and leadership, identifying internal risks and opportunities.
• Partner closely with customer insights, marketing data & analytics, engineers, brand and product managers ensuring that milestones were met to support lines of business.

Columbus, Ohio, US

• Placed 1st among 16 teams within the national 2019 Geis MBA Strategy Case Competition
• Awarded Graduate Administrative Assistantship Scholarship
• Accepted as a Fisher Fellow and served as a non-voting Board member for Stratford Ecological Center

San Antonio, Texas, US

• Assessed one enterprise-wide initiative for membership growth, collaborating with cross-divisional research teams, resulting in key recommendations to C-suite leadership and the Board of Directors.
• Formulated C-suite and Board level recommendations for major enterprise-wide growth initiative.
• Synthesized historical and forecasted financial and membership data to prepare large-scale strategic initiative.

Burbank, CA, US

• Performed qualitative and quantitative studies for over 35 widely-released films recommending strategic marketing initiatives to top-level executives, regularly working with vendors within managed budget
• Led industry-wide analysis of franchise films for CDO & EVP of Strategy supporting Time Warner/AT&T merger
• Prepared recurring competitive analysis reports of other entertainment related threats to Warner Bros. assets
• Conducted post-mortem analysis of Fantastic Beasts franchise leading to stronger market positioning
• Created from ground-up widely used report to project consumer profiles influencing campaign targeting

New York, NY, US

• Wrote highly confidential diagnostic reports of CBS programs utilized primarily by President to greenlight shows
• Moderated and summarized executive focus groups exclusively for President of CBS Corporation
• Designed questionnaires and compiled benchmarking norms for analysis
• Provided actionable deliverables on programming TV spots for promotional campaigns
• Composed daily quantitative notes of CBS telecasts intended for press releases

New York, NY, US

• Tracked general trends of CBS programs for company wide distribution as it related to competitive networks
• Assembled daily ratings, comparisons and calendars of competitor networks for internal use
• Evaluated minute-by-minute ratings of CBS programming to find key segments where audiences tuned in/out

Burbank, CA, US

• Conducted intern-based focus groups on binge watching as primary research for consumer insights
• Collaborated with sales department to assist in providing consumer insights data on syndicated shows
• Organized study to gain further knowledge of millennial consumption of media

- Developed promotional campaigns and produced 10 live events as marketing strategy- Collaborated with outside organizations to promote shows with similar interests- Coordinated organizational analysis to improve overall operations and management- Gained over 400 unduplicated followers as primary administrator for Facebook page- Organized 13 focus groups.

Athens, Ohio, US

- Managed, led, and cultivated community for first-year students- Applied conflict-resolution tactics among residents - Earned Dr. Frank Robinson Excellence of Service Award- Confronted difficult and sensitive situations on a regular basis

Columbus, OH, US

-Analyzed trends and assisted research of events-sector studies-Served as production assistant for several large-scale corporate events-Assisted in office management and operations

Direct a weekly live-to-tape sketch comedy show with over 40 cast and crew members

Master Of Business Administration - Mba, Marketing & Strategy

Bachelor Of Science (Bsc), Communication And Media Studies