Took on an additional role in 2020 to help the business expand into new geographies in the regionResponsibilities:• Identifying new markets to launch into & type of services to provide.• Delivering the commercial strategy for new Worldpanel markets. • Working with internal stakeholders (operations, HR, marketing) to launch successfully.• Developing the sales pipeline and converting sales opportunities.Achievements:• Successful launch into 3 new markets in our first year (CIV, Ethiopia & Algeria).• Adding additional revenue (500k USD) to help the Africa & Middle East region grow further.• Identification of new clients and markets to help drive further growth in 2022.

Reporting through to the Africa & Middle East managing director, responsible for leading the relationship with our two biggest clients in the region; Unilever and PepsiCo (~USD $3.5mn). Responsibilities:• Managing key, senior clients relationships (regional, local) & developing new contacts. • Working with global & local country teams to enhance our offer and deliver consistency.• Sales generation, conversion & delivery of key strategic projects to help drive growth.Achievements:• Delivering consistent regional account growth (increased subscription & ad-hoc spend).• Sales & delivery of key projects (e.g. promo optimiser, consumer decision hierarchy, shopping missions, Link Q / panel surveys, category manager, penetration analytics, price elasticity, media targeting), which drive growth / deliver ROI when embedded across clients businesses.• Leading setup, sales & delivery of new panels in the region (e.g. UAE, Côte d'Ivoire, Egypt, Ethiopia & South Africa, Iraq). Working with client & country leads to ensure strong, insightful deliverables.Took on an expanded role in January ‘21 to help setup & deliver the launch of Worldpanel in Côte d'Ivoire, Senegal, Cameroon, Ethiopia, Tanzania, Uganda & Algeria through our new Pulse, dip service.Member of the Africa & Middle East leadership team.Participated in the 'Worldpanel Rising Leader Programme' in 2019-2020.Won the global ‘Kantar client Impact award’ in 2021 (out of 150+ entries across the world) for the Worldpanel Division for the work achieved partnering with Unilever in Ethiopia.

Reporting through to the solutions director, responsible for the design and delivery of consumer and shopper solutions and ad-hoc projects that deliver IRI & client growth.Responsibilities include:• Management of IRI survey & segmentation practice in Australia.• Project management and delivery of all survey and segmentation projects.• Design and implementation of all new survey solutions (working with IRI global)• Responsible for the sign off on all questionnaire designs & project deliverables.• Management of the IRI Australia basket/shopping trip analysis solution.• Working with multiple departments/stakeholders internally.• Engagement with IRI clients to tailor & deliver shopper solutions to their needs.• Accountable for the design and sign off on all client proposals & pricing.• Commercial product success (revenue pipeline generation, successful project delivery).

Senior consultant within the consumer and shopper solutions & innovations team.Responsibilities included:• Design and launch of shopper tools, enabling effective business decisions to be made.• Ideation and implementation of solutions developed from existing and new datasets.• Solutions include those that provide shopper insights around the topics of customer loyalty, product & retailer switching, ranging/assortment, and how to drive brand growth.• Ideation and commercialisation of ‘Attitudes’ (IRI survey & segmentation solution).• Ideation and commercialisation of ‘Trips’ (IRI occasion based/basket analysis solution).

Responsible for managing and developing trusted relationships with key IRI clients.Responsibilities included:• Managing a shopper insights client base worth $500k+ (Fonterra and Philip Morris).• Involvement in category & brand planning process, assisting teams across the business.• Regular client brief taking and presentation delivery to enable effective client decisions.• Providing client training on how to utilise shopper data, in conjunction with scan/POS.• Developing and growing account revenue through consultancy and tailored solutions.

Promoted to senior client executive within key accounts division, Heinz (client service).Responsibilities included:• Managing a sub division (sauces division) of key Heinz account worth £600k+.• Support all stakeholders within sauces (category, sales, brand and insights teams).• Support the category and brand planning process for the sauces division.• Delivery of all ad-hoc, analytical requests to support category, brand & insights teams.• Regular onsite presence (3 days per week) to assist the team and drive engagement.

Promoted to client executive within clients identified to driving business growth. Responsibilities included:• Management of key clients identified to driving business growth (Warburton’s & Muller).• Regular brief taking, presentation and on-sites to drive client engagement and delight.• Embedding Warburton’s segmentation into the business to drive shopper targeting.

Worked as a graduate within key accounts division.Responsibilities included:• Maintenance and delivering of all client reporting (Dairy Crest, Ferrero, McCain).• Supporting the team in delivering ad-hoc requests focused on market performance.• Providing training and technical support for the team’s client base

Supported the international client service team in their daily client requests.