Thomas Smith Email & Phone Number

Dubai, AE

Dubai, United Arab Emirates

Dubai

• Took on an additional role in 2020 to help the business expand into new geographies in the regionResponsibilities:
• Identifying new markets to launch into & type of services to provide.
• Delivering the commercial strategy for new Worldpanel markets.
• Working with internal stakeholders (operations, HR, marketing) to launch successfully.
• Developing the sales pipeline and converting sales opportunities.Achievements:
• Successful launch into 3 new markets in our first year (CIV, Ethiopia & Algeria).

Dubai, United Arab Emirates

• Reporting through to the Africa & Middle East managing director, responsible for leading the relationship with our two biggest clients in the region; Unilever and PepsiCo (~USD $3.5mn). Responsibilities:
• Managing key, senior clients relationships (regional, local) & developing new contacts.
• Working with global & local country teams to enhance our offer and deliver consistency.
• Sales generation, conversion & delivery of key strategic projects to help drive growth.Achievements:
• Delivering consistent regional account growth (increased subscription & ad-hoc spend).
• Sales & delivery of key projects (e.g. promo optimiser, consumer decision hierarchy, shopping missions, Link Q / panel surveys, category manager, penetration analytics, price elasticity, media targeting), which drive.

Melbourne, Australia

• Reporting through to the solutions director, responsible for the design and delivery of consumer and shopper solutions and ad-hoc projects that deliver IRI & client growth.Responsibilities include:
• Management of IRI survey & segmentation practice in Australia.
• Project management and delivery of all survey and segmentation projects.
• Design and implementation of all new survey solutions (working with IRI global)
• Responsible for the sign off on all questionnaire designs & project deliverables.
• Management of the IRI Australia basket/shopping trip analysis solution.

Melbourne, Australia

• Senior consultant within the consumer and shopper solutions & innovations team.Responsibilities included:
• Design and launch of shopper tools, enabling effective business decisions to be made.
• Ideation and implementation of solutions developed from existing and new datasets.
• Solutions include those that provide shopper insights around the topics of customer loyalty, product & retailer switching, ranging/assortment, and how to drive brand growth.
• Ideation and commercialisation of ‘Attitudes’ (IRI survey & segmentation solution).
• Ideation and commercialisation of ‘Trips’ (IRI occasion based/basket analysis solution).

Melbourne, Australia

• Responsible for managing and developing trusted relationships with key IRI clients.Responsibilities included:
• Managing a shopper insights client base worth $500k+ (Fonterra and Philip Morris).
• Involvement in category & brand planning process, assisting teams across the business.
• Regular client brief taking and presentation delivery to enable effective client decisions.
• Providing client training on how to utilise shopper data, in conjunction with scan/POS.
• Developing and growing account revenue through consultancy and tailored solutions.

London, UK

• Promoted to senior client executive within key accounts division, Heinz (client service).Responsibilities included:
• Managing a sub division (sauces division) of key Heinz account worth £600k+.
• Support all stakeholders within sauces (category, sales, brand and insights teams).
• Support the category and brand planning process for the sauces division.
• Delivery of all ad-hoc, analytical requests to support category, brand & insights teams.
• Regular onsite presence (3 days per week) to assist the team and drive engagement.

London, United Kingdom

• Promoted to client executive within clients identified to driving business growth. Responsibilities included:
• Management of key clients identified to driving business growth (Warburton’s & Muller).
• Regular brief taking, presentation and on-sites to drive client engagement and delight.
• Embedding Warburton’s segmentation into the business to drive shopper targeting.

London, United Kingdom

• Worked as a graduate within key accounts division.Responsibilities included:
• Maintenance and delivering of all client reporting (Dairy Crest, Ferrero, McCain).
• Supporting the team in delivering ad-hoc requests focused on market performance.
• Providing training and technical support for the team’s client base

Bracknell, UK

Supported the international client service team in their daily client requests.