Thomas Smitherman Email & Phone Number

United States

We’re farmers, but maybe not the kind you expect. All of our farms live inside recycled shipping containers, where we can carefully control things like light, temperature, and nutrients. The end result is a simply perfect product, available 365 days a year. Unlike most farms, we harvest and deliver greens with the root system still intact - meaning each head of lettuce is still ALIVE inside the box. Fresher, crispier, healthier greens (with a much longer shelf life). And we do it all without any pesticides or herbicides.

The WillaKenzie brand has a boutique product line which has a storied history in Oregon. The territory is 24 states, UK and Canada with the major markets being TX, NY and FL. The responsibilities were inclusive of distributor management, pricing, market work, programming and national account presentations.. All aspects of sales and distributor management I was held accountable.

Napa, Ca, Us

The territory consists of Florida, Georgia, Alabama, Mississippi, Puerto Rico and the Virgin Islands.

Hired as Southeastern Regional and promoted to Director Sales for the East within the first year. Responsible for all channels of distribution, pricing, programming, incentive structure for the Eastern United States. As a regional; I took the state of Florida from being down 50% the previous year to finishing up 20% versus the previous year. In addition, I have opened up the state of Georgia and increased depletions exponentially. Developed strong relationships with key retailers, chain purchasing agents, key restaurants and hotels. Now as Director I have a team of 10 people, 3 of whom are direct reports. All markets under my direction have now begun to out perform last year.

Geyserville, Ca, Us

All channels of distribution, pricing, programming, incentive structure for the state of Florida. The range of the portfolio is from ultra premium to volume proprietary blend. Developed strong relationships with key retailers, chain purchasing agents, key restaurants and hotels. Grew the depletions in the state 37% on average over 5 years, while maintaining 50% on premise presence.

Atlanta, Georgia, Us

The position was created as a Field Executive, one who strengthens the relationship of an account. Primarily working with hotels and prestigious restaurants in developing programs, incentives, rapport and price structures. Territory consists of Miami, which includes 16 Sales Representatives and 4 District Managers. This Manager position is unique in representing all of product lines including wine, spirits, beer and non-alcoholic beverages.

Us

Assisted in the opening and was promoted from Assistant General Manager of the Washington, DC location. Transferred to Miami in October 1996 to oversee the build out and opening of a 285-seat Restaurant. Secured vendors hired and trained staff and opened this property. Achieved an average check of $54 on approximately 400 covers daily in a downtown business location. Oversaw a staff of 110 generating $6 million dollars in annual sales. Set up food, alcohol, and labor controls. Developed management staff utilized throughout the company. Created award winning wine list recognized on three occasions by Wine Spectator Magazine. Received “General Manager of the Year” award from among 8 stores.

Education record

Bachelors, Business & Marketing