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Thomas Strickland Email & Phone Number

Senior Vice President, User Experience (Strategic Partnerships + Innovation) at BNY
Location: New York, United States 25 work roles 1 school
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Current company
BNY
Role
Senior Vice President, User Experience (Strategic Partnerships + Innovation)
Location
New York, United States
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Thomas Strickland is listed as Senior Vice President, User Experience (Strategic Partnerships + Innovation) at BNY, a with 4221 employees, based in New York, United States. AeroLeads shows a matched LinkedIn profile for Thomas Strickland.

Thomas Strickland previously worked as Senior User Experience Designer at Creative Circle and Associate Director, Experience Strategy at Groupeconnect. Thomas Strickland holds B.A., English Literature from Berry College.

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BNY

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About Thomas Strickland

Step by step, I have built a career in the ever-changing User Experience field as a strategist, designer, and researcher for over 19 years, starting when UX was a nascent part of the digital marketing landscape.As the breadth and depth of my work has grown along with the field itself, I have led projects with clients such as Merrill Lynch, United Parcel Service, Comcast and JP Morgan Private Bank, among many others. My most recent projects include introducing a pocket virtual assistant for Bank of America and building the gateway to an entire virtual world for Sephora.I've described my vocation as “thinking out loud for a living,” or just coming up with simple solutions to complicated problems.PORTFOLIO: https://www.thomasstrickland.co/

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BNY
Bny
Senior Vice President, User Experience (Strategic Partnerships + Innovation)
New York, NY, US
Employees
4221
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25 roles · 30 years

Thomas Strickland work experience

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Senior Vice President, User Experience (Strategic Partnerships + Innovation)

Bny

New York, Ny, Us

Senior Vice President, User Experience (Strategic Partnerships + Innovation)

Current
Bny

New York, New York, United States

Mar 2024 - Present

Senior User Experience Designer

New York, New York, United States

Assigned to the DCE team at JP Morgan Chase as a UX designer, strategist, and researcher. Worked on the PXT project, instrumental in establishing product timeline documentation. Co-led workshops to determine personas and problem statements for PAT. Created a component library in Figma for creating prototype application instances in ThoughtSpot.

Jan 2024 - Mar 2024

Associate Director, Experience Strategy

New York, New York, United States

Developed user experience strategy through research (using UserTesting.com) and design (using Figma) for clients.Produced presentations, presenting designs, strategies, and findings directly to clients and stakeholders for Bank of America, Sephora, RaceTrac, and Gore Medical . Led A/B and user journey testing during the design of a tool (Solution Finder) to assist small business owners at Bank of America.Conducted user and stakeholder research (qualitative and quantitative) using UserTesting.com and one-on-one interviews for Bank of America.Compiled and produced competitive analysis across the financial, retirement services, and wealth management sectors for Bank of America.Scripted and conducted one-on-one industry leader interviews to investigate sales enablement tools used in-house at competitors of Bank of America.Mapped user journeys, product flows, causal relationships for Sephora and Bank of America.Clients included Bank of America, Sephora, RaceTrac, Gore Medical.

Apr 2022 - Oct 2023

Senior Product & Ux Strategist

New York, New York, United States

Redesigned digital ecosystems including customer-facing websites (using Sketch and Figma) for VanEck, First American Title, SkillSurvey and FTSE Russell.Collaborated with developers leveraging Drupal in an Amazon Web Services environment for FTSE Russell.Conducted stakeholder research (qualitative and quantitative) using UserZoom and UserTesting.com for VanEck.Led UX and visual design efforts (using Figma and Sketch) to turn VanEck’s Insights into a dynamic, easy to maintain thought leadership and media platform.Led design and journey workshops (using Miro and Mural) for VanEck and First American Title.Clients included VanEck, First American Title, SkillSurvey, and FTSE Russell.

Mar 2021 - Apr 2022

Senior/Lead User Experience Architect (Freelance)

Grabbingsand, Llc

United States

Provided freelance user experience strategy and design for freelance clients through my own LLC for almost nine years. Contracted to develop wireframes and prototypes, map user journeys, conduct stakeholder interviews, advocate for users, and serve as a brand/user liaison for clients including Code and Theory, Nurun, LBi Health, PossibleNOW, Sandbox, and StudioLabs.

Sep 2012 - Mar 2021

Director Of User Experience Insight

Jersey City, New Jersey

Directed a team of user experience researchers in qualitative and quantitative user experience research (using UserZoom).Held workshops to gain company-wide consensus on persona development.Ran a regularly scheduled series of monthly usability studies and user interviews across a nationwide local news platform.

Sep 2019 - Oct 2020

Associate Experience Strategy Director

Greater New York City Area

Shepherded a total overhaul of JP Morgan Private Bank’s digital ecosystem from discovery to deployment, a project that leveraged user research, user experience design (Sketch and Figma), producing detailed functional requirements (using AirTable), and negotiating with clients and developers.Led efforts to redesign the Product Detail Page for Invesco, envisioning and sharing designs (using Sketch and InVision), conducting in-person interviews with financial advisors, conducting stakeholder interviews with all departments across Invesco.Developed user experience strategy with a focus on user-centric design for Nuveen, providing end-to-end discovery-to-deployment guidance through lo-fidelity/hi-fidelity wireframes, functional requirements, usability testing, and QA through the development process.Clients Included JP Morgan Private Bank, Nuveen, Ernst & Young, and Invesco.

Jul 2017 - Sep 2019

Associate Director, Digital & Content Strategy - Experience Planning

Greater New York City Area

Oversaw pitch, discovery, define, and design efforts that led to the development of Informed Delivery for the US Postal Service, including competitive research, persona development and refinement, bluesky user experience design (using Sketch), all leading to requirements documentation and the development of content strategy.Clients included USPS, MasterCard, Verizon, Fannie Mae, and Cigna.

Oct 2016 - Jun 2017

Associate Director, Experience Design

Greater New York City Area

Led a coast-to-coast team of UX professionals (Atlanta, New York, Santa Clara).Designed the user journey and experience for Vans custom shoe creation initiative.Met with stakeholders and developed the final user experience for Pacific Life’s internal agent tools (using Sketch).Redesigned the overall B2C experience for Stan Johnson properties (using Sketch and Invision).Clients included Pacific Life, Verizon, Stan Johnson, Abbott, Allergan, and Vans.

Jun 2015 - Oct 2016

Lead Ux

Greater New York City Area

Developed UX strategy (analysis, interviews, wireframes, guidance) for an internally-facing data visualization application.

Dec 2014 - Jun 2015

Creative Lead, Experience Design

Greater Atlanta Area

Developed wireframes, user flows, site maps, heuristic evaluations, requirements documentation, user stories, and experience strategy for clients including Delta Airlines, Bayer, American Express, Aetna, Bank of America, Buick, Merrill Lynch, Children’s Healhcare of Atlanta.In January 2014, MRY became part of DigitasLBi in Atlanta.

Jan 2014 - Oct 2014

Customer Engagement Strategist

Greater Atlanta Area

Oct 2013 - Feb 2014

Lead Ux Designer / Ux Strategist

Mry

Greater Atlanta Area

Worked with Coca Cola Russia to develop a dynamic website to cover fan-participation in the Olympic Torch Relay preceding the 2014 Olympic Games in Sochi, producing wireframes and user journeys (in Omnigraffle).Designed an early application for Spotify for Coca Cola entitled Placelists that would associate playlists with geographic locations.

Jan 2013 - Dec 2013

Ux Architect And Advocate

Greater Atlanta Area

Developed wireframes, provided guidance and direction in redefining the scope and brief for a proposed redesign of Coca-Cola Freestyle, acted as a UX liaison between the Atlanta-based internal Coca-Cola Freestyle Team and Odopod in San Francisco.

Oct 2012 - Mar 2013

User Experience Architect

Engauge (Us)

Atlanta, Ga

Developed experience strategy, conducted heuristic evaluations, created user flows and journeys, designed wireframes for web, Facebook, mobile experiences and applications.Clients included Chick-fil-A, Reece’s, Donato’s, the state of Georgia

Jul 2010 - Sep 2012

Information Architect

Ups

Atlanta, Ga

Presented user experience goals and interests in requirements sessions, engaged with internal stakeholders for web and application improvements,Developed content strategy for UPS.com and UPS apps on iPhone, Android, Blackberry, Redesigned and improved the functionality and usability of UPS web applications (i.e., Internet Shipping, Calculate Time and Cost, International Forms, Pickup), designed experience for applications on iPhone, Blackberry and Android, Developed working prototypes of client applications and administered on-site usability testing. Established UPS as a presence on social media (as @ThomasAtUPS on Twitter) and developed the first UPS podcast.

Jul 2004 - Jul 2010

Columnist / Writer

Jive Magazine

Regular contributor of reviews (music, movie, video game and book), articles (interviews, features) and opinion columns to JIVE Magazine, both online and in print.

2003 - 2006 ~3 yrs

Knowledge Professional

Conducted remote technical support via Citrix.Served as a team lead for technical support staffs in Atlanta and in Columbus.Developed Intranet resources for training remote and local technical support staffs.Conducted in-person training for policies and procedures.

Nov 2002 - Jun 2004

Systems Analyst

Financial Services Corporation

(Employed as Independent Contractor.)

Aug 2002 - Oct 2002

Network Administrator

The William Carter Company

Maintained server backups, serviced PCs and Macs in a hybrid Windows/OSX environment, performed network installations and cabling.

Mar 2001 - Jul 2002

Technical Support Analyst

Was assigned to perform Technical Support and Network Administration at UPS Headquarters in Atlanta, Georgia.

Dec 2000 - Mar 2001

Technical Support Analyst

Provided desktop support, workstation installation and network administration.

Feb 2000 - Nov 2000

Senior Service Technician

Inacom

Phone-based technical support, including network administration and support dispatch.

Sep 1998 - Feb 2000

Market Data Analyst

Familyplus Health Plans Of Georgia

Processed and responded to Requests for Proposal.

1997 - 1998 ~1 yr
1 education record

Thomas Strickland education

FAQ

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What company does Thomas Strickland work for?

Thomas Strickland works for BNY.

What is Thomas Strickland's role at BNY?

Thomas Strickland is listed as Senior Vice President, User Experience (Strategic Partnerships + Innovation) at BNY.

Where is Thomas Strickland based?

Thomas Strickland is based in New York, United States while working with BNY.

What companies has Thomas Strickland worked for?

Thomas Strickland has worked for Bny, Creative Circle, Groupeconnect, Vshift, and Grabbingsand, Llc.

How can I contact Thomas Strickland?

You can use AeroLeads to view verified contact signals for Thomas Strickland at BNY, including work email, phone, and LinkedIn data when available.

What schools did Thomas Strickland attend?

Thomas Strickland holds B.A., English Literature from Berry College.

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