Thomas Strickland

Thomas Strickland Email and Phone Number

Senior Vice President, User Experience (Strategic Partnerships + Innovation) @ BNY
New York, NY, US
Thomas Strickland's Location
New York, New York, United States, United States
About Thomas Strickland

Step by step, I have built a career in the ever-changing User Experience field as a strategist, designer, and researcher for over 19 years, starting when UX was a nascent part of the digital marketing landscape.As the breadth and depth of my work has grown along with the field itself, I have led projects with clients such as Merrill Lynch, United Parcel Service, Comcast and JP Morgan Private Bank, among many others. My most recent projects include introducing a pocket virtual assistant for Bank of America and building the gateway to an entire virtual world for Sephora.I've described my vocation as “thinking out loud for a living,” or just coming up with simple solutions to complicated problems.PORTFOLIO: https://www.thomasstrickland.co/

Thomas Strickland's Current Company Details
BNY

Bny

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Senior Vice President, User Experience (Strategic Partnerships + Innovation)
New York, NY, US
Website:
bny.com/pershing
Employees:
4221
Thomas Strickland Work Experience Details
  • Bny
    Senior Vice President, User Experience (Strategic Partnerships + Innovation)
    Bny
    New York, Ny, Us
  • Bny
    Senior Vice President, User Experience (Strategic Partnerships + Innovation)
    Bny Mar 2024 - Present
    New York, New York, United States
  • Creative Circle
    Senior User Experience Designer
    Creative Circle Jan 2024 - Mar 2024
    New York, New York, United States
    Assigned to the DCE team at JP Morgan Chase as a UX designer, strategist, and researcher. Worked on the PXT project, instrumental in establishing product timeline documentation. Co-led workshops to determine personas and problem statements for PAT. Created a component library in Figma for creating prototype application instances in ThoughtSpot.
  • Groupeconnect
    Associate Director, Experience Strategy
    Groupeconnect Apr 2022 - Oct 2023
    New York, New York, United States
    Developed user experience strategy through research (using UserTesting.com) and design (using Figma) for clients.Produced presentations, presenting designs, strategies, and findings directly to clients and stakeholders for Bank of America, Sephora, RaceTrac, and Gore Medical . Led A/B and user journey testing during the design of a tool (Solution Finder) to assist small business owners at Bank of America.Conducted user and stakeholder research (qualitative and quantitative) using UserTesting.com and one-on-one interviews for Bank of America.Compiled and produced competitive analysis across the financial, retirement services, and wealth management sectors for Bank of America.Scripted and conducted one-on-one industry leader interviews to investigate sales enablement tools used in-house at competitors of Bank of America.Mapped user journeys, product flows, causal relationships for Sephora and Bank of America.Clients included Bank of America, Sephora, RaceTrac, Gore Medical.
  • Vshift
    Senior Product & Ux Strategist
    Vshift Mar 2021 - Apr 2022
    New York, New York, United States
    Redesigned digital ecosystems including customer-facing websites (using Sketch and Figma) for VanEck, First American Title, SkillSurvey and FTSE Russell.Collaborated with developers leveraging Drupal in an Amazon Web Services environment for FTSE Russell.Conducted stakeholder research (qualitative and quantitative) using UserZoom and UserTesting.com for VanEck.Led UX and visual design efforts (using Figma and Sketch) to turn VanEck’s Insights into a dynamic, easy to maintain thought leadership and media platform.Led design and journey workshops (using Miro and Mural) for VanEck and First American Title.Clients included VanEck, First American Title, SkillSurvey, and FTSE Russell.
  • Grabbingsand, Llc
    Senior/Lead User Experience Architect (Freelance)
    Grabbingsand, Llc Sep 2012 - Mar 2021
    United States
    Provided freelance user experience strategy and design for freelance clients through my own LLC for almost nine years. Contracted to develop wireframes and prototypes, map user journeys, conduct stakeholder interviews, advocate for users, and serve as a brand/user liaison for clients including Code and Theory, Nurun, LBi Health, PossibleNOW, Sandbox, and StudioLabs.
  • Advance Local
    Director Of User Experience Insight
    Advance Local Sep 2019 - Oct 2020
    Jersey City, New Jersey
    Directed a team of user experience researchers in qualitative and quantitative user experience research (using UserZoom).Held workshops to gain company-wide consensus on persona development.Ran a regularly scheduled series of monthly usability studies and user interviews across a nationwide local news platform.
  • Code And Theory
    Associate Experience Strategy Director
    Code And Theory Jul 2017 - Sep 2019
    Greater New York City Area
    Shepherded a total overhaul of JP Morgan Private Bank’s digital ecosystem from discovery to deployment, a project that leveraged user research, user experience design (Sketch and Figma), producing detailed functional requirements (using AirTable), and negotiating with clients and developers.Led efforts to redesign the Product Detail Page for Invesco, envisioning and sharing designs (using Sketch and InVision), conducting in-person interviews with financial advisors, conducting stakeholder interviews with all departments across Invesco.Developed user experience strategy with a focus on user-centric design for Nuveen, providing end-to-end discovery-to-deployment guidance through lo-fidelity/hi-fidelity wireframes, functional requirements, usability testing, and QA through the development process.Clients Included JP Morgan Private Bank, Nuveen, Ernst & Young, and Invesco.
  • Mrm//Mccann
    Associate Director, Digital & Content Strategy - Experience Planning
    Mrm//Mccann Oct 2016 - Jun 2017
    Greater New York City Area
    Oversaw pitch, discovery, define, and design efforts that led to the development of Informed Delivery for the US Postal Service, including competitive research, persona development and refinement, bluesky user experience design (using Sketch), all leading to requirements documentation and the development of content strategy.Clients included USPS, MasterCard, Verizon, Fannie Mae, and Cigna.
  • Rauxa
    Associate Director, Experience Design
    Rauxa Jun 2015 - Oct 2016
    Greater New York City Area
    Led a coast-to-coast team of UX professionals (Atlanta, New York, Santa Clara).Designed the user journey and experience for Vans custom shoe creation initiative.Met with stakeholders and developed the final user experience for Pacific Life’s internal agent tools (using Sketch).Redesigned the overall B2C experience for Stan Johnson properties (using Sketch and Invision).Clients included Pacific Life, Verizon, Stan Johnson, Abbott, Allergan, and Vans.
  • Annalect
    Lead Ux
    Annalect Dec 2014 - Jun 2015
    Greater New York City Area
    Developed UX strategy (analysis, interviews, wireframes, guidance) for an internally-facing data visualization application.
  • Digitaslbi
    Creative Lead, Experience Design
    Digitaslbi Jan 2014 - Oct 2014
    Greater Atlanta Area
    Developed wireframes, user flows, site maps, heuristic evaluations, requirements documentation, user stories, and experience strategy for clients including Delta Airlines, Bayer, American Express, Aetna, Bank of America, Buick, Merrill Lynch, Children’s Healhcare of Atlanta.In January 2014, MRY became part of DigitasLBi in Atlanta.
  • Possiblenow
    Customer Engagement Strategist
    Possiblenow Oct 2013 - Feb 2014
    Greater Atlanta Area
  • Mry
    Lead Ux Designer / Ux Strategist
    Mry Jan 2013 - Dec 2013
    Greater Atlanta Area
    Worked with Coca Cola Russia to develop a dynamic website to cover fan-participation in the Olympic Torch Relay preceding the 2014 Olympic Games in Sochi, producing wireframes and user journeys (in Omnigraffle).Designed an early application for Spotify for Coca Cola entitled Placelists that would associate playlists with geographic locations.
  • Addone Marketing Solutions
    Ux Architect And Advocate
    Addone Marketing Solutions Oct 2012 - Mar 2013
    Greater Atlanta Area
    Developed wireframes, provided guidance and direction in redefining the scope and brief for a proposed redesign of Coca-Cola Freestyle, acted as a UX liaison between the Atlanta-based internal Coca-Cola Freestyle Team and Odopod in San Francisco.
  • Engauge (Us)
    User Experience Architect
    Engauge (Us) Jul 2010 - Sep 2012
    Atlanta, Ga
    Developed experience strategy, conducted heuristic evaluations, created user flows and journeys, designed wireframes for web, Facebook, mobile experiences and applications.Clients included Chick-fil-A, Reece’s, Donato’s, the state of Georgia
  • Ups
    Information Architect
    Ups Jul 2004 - Jul 2010
    Atlanta, Ga
    Presented user experience goals and interests in requirements sessions, engaged with internal stakeholders for web and application improvements,Developed content strategy for UPS.com and UPS apps on iPhone, Android, Blackberry, Redesigned and improved the functionality and usability of UPS web applications (i.e., Internet Shipping, Calculate Time and Cost, International Forms, Pickup), designed experience for applications on iPhone, Blackberry and Android, Developed working prototypes of client applications and administered on-site usability testing. Established UPS as a presence on social media (as @ThomasAtUPS on Twitter) and developed the first UPS podcast.
  • Jive Magazine
    Columnist / Writer
    Jive Magazine 2003 - 2006
    Regular contributor of reviews (music, movie, video game and book), articles (interviews, features) and opinion columns to JIVE Magazine, both online and in print.
  • Sti Knowledge, Inc.
    Knowledge Professional
    Sti Knowledge, Inc. Nov 2002 - Jun 2004
    Conducted remote technical support via Citrix.Served as a team lead for technical support staffs in Atlanta and in Columbus.Developed Intranet resources for training remote and local technical support staffs.Conducted in-person training for policies and procedures.
  • Financial Services Corporation
    Systems Analyst
    Financial Services Corporation Aug 2002 - Oct 2002
    (Employed as Independent Contractor.)
  • The William Carter Company
    Network Administrator
    The William Carter Company Mar 2001 - Jul 2002
    Maintained server backups, serviced PCs and Macs in a hybrid Windows/OSX environment, performed network installations and cabling.
  • Teksystems
    Technical Support Analyst
    Teksystems Dec 2000 - Mar 2001
    Was assigned to perform Technical Support and Network Administration at UPS Headquarters in Atlanta, Georgia.
  • Nova Information Systems
    Technical Support Analyst
    Nova Information Systems Feb 2000 - Nov 2000
    Provided desktop support, workstation installation and network administration.
  • Inacom
    Senior Service Technician
    Inacom Sep 1998 - Feb 2000
    Phone-based technical support, including network administration and support dispatch.
  • Familyplus Health Plans Of Georgia
    Market Data Analyst
    Familyplus Health Plans Of Georgia 1997 - 1998
    Processed and responded to Requests for Proposal.

Thomas Strickland Education Details

Frequently Asked Questions about Thomas Strickland

What company does Thomas Strickland work for?

Thomas Strickland works for Bny

What is Thomas Strickland's role at the current company?

Thomas Strickland's current role is Senior Vice President, User Experience (Strategic Partnerships + Innovation).

What schools did Thomas Strickland attend?

Thomas Strickland attended Berry College.

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