Thomas Jacobsen Email & Phone Number

Copenhagen, DK

Copenhagen Area, Capital Region, Denmark

Copenhagen Area, Capital Region, Denmark

In SAS's Nordic digital marketing team I supported the Nordic offices in Finland, Sweden, Norway and Denmark with web analytics and optimization using Google Analytics and SAS's own web analytics system CXA. Focus was on landingpage conversion for event registration or content download pages. I was also responsible for PPC in search and social media.

Copenhagen Area, Capital Region, Denmark

Projectmanager responsible for web analytics deliverables to IIH Nordic clients. I adviced on implementation of measurement of online activities, reporting and use of results based on measurement data.I was responsible for the web analytics team working with:* Advice on choice of tools* Installation and setup of measurement systems* Evaluation of current.

In FDIM, I was responsible for FDIM measurements. I ensured measurement quality and project led the development and ongoing audit and improvement of measurements from the client demand side. In cooperation with a user committee of analytic representatives from FDIM members, from DRRB (advertising and media agencies) and Gemius.Was responsible for FDIM.

Analyst on internal customer and traffic data. Prepared adhoc analysis for use in a wide range of functions in the mobile business division at TDC, for example: management, finance, sales, market, segment management, product development, CRM, customer care and communications. In addition, ongoing reporting to stake holders.Was responsible for ongoing.

Responsible for member acquisition activities, production and reporting of KPIs and member statistics and research for all 3 book clubs.Results:* 3 FTE. Employed and trained new marketing team with a campaign coordinator and 2 analysts.* Planned and led the campaign work that led to more than 50,000 members each year despite sharply intensified competition.

Responsible for planning, budgeting and implementation of recruitment activities, membership surveys, market research and book fair activity. Campaign forms included direct mail, coupon ads, newspaper inserts, telemarketing, point-of-sales material to bookstores and book fair stand. Statistics and analysis of sales and customer activity prepared using.

Responsible for analysis and information tasks. Use, development and support of analysis tools for media planning. Carried out client projects with analysis based on computermodeling of advertising effectiveness. Some projects were reported and presented in english.

Certified Web Analyst, Applied Web Analytics

Certified in: 1. Web Analytics for Site Optimization 2. Measuring Marketing Campaigns Online 3. Creating and Managing the Analytical.

M.Sc., Business Administration And Management Science

Activities and Societies: International Student Aid. Fundraising with a small group of CBS students. Supporting Russian children's.

International Marketing, Business Administration

Exchange student at Faculty of Management and Organisation. An excellent GMAT test whas required, and all lectures, projectwork and papers.