President
CurrentPlanned and Major Gift development is at a crossroads. New digital and social technologies, wed with traditional media, are enabling early-adopting charities to increase their gifts and commitments by orders of magnitude with the same staffing. This enablement could not come at a better time, as the wellspring of gifting opportunities has significantly outpaced the ability of the old development paradigm to successfully mine. Major Gift Builders has a single mission, to successfully implement the integration of these new marketing paradigms on behalf of our clients.Leading this dynamic combination of marketing technology and engaging content is MarketSmart (www.imarketsmart.com). I am pleased to be associated with MarketSmart and to help them with their development program. MarketSmart is able to accomplish a better donor discovery and engagement process digitally than I was previously able to attain through trained junior gift officer callers. At much less cost.