Se min mere udførlige profilbeskrivelse på dansk her: https://www.linkedin.com/in/thomastomthomas/?locale=da_DKWith 25 years of experience of leading and producing digital marketing, sales and communication, I belive that I have earned the right to call my self expert. I want to use my skills to support a sustainable way of living. Employee Advocacy, websites, social media. Digital first. Modern communicator, highly driven, eager networker and entrepreneur. Strategic thinker - creative at heart. I have worked with digital communication, marketing and sales for more than two decades. From concept, IT development and design, to digital strategy and management. I have worked in large multinational marketing/communication departments and in leading digital agencies. To sum up, I have helped companies save millions, earn more, and touched millions of people via digital channels.I am a higly engaged person, allways looking to create more success. My main competencies:Digital communication strategy - Development of strategy for digital presence based on goal and opportuneties in digital media Design and development of digital campaigns - Creative campaign material on digital platforms. Display, Facebook and Google advertising. Workshops and idea development.Engagement and response - Create participation, connectivity and conversions digitally focusing on dwell time, virality, and interactions. This through rich media banners, mobile apps, websites and FacebookDigital media - Planning media based on understanding the consumers journey through paid, earned and owned media (Inbound Marketing). Optimizing sales funnels based on ROI. Knowledge of newest trends and posibilities in the digital worldProject and group management - Planning, and management of tasks and projects. Management of teams. Contact to associates and partnersI have rolled out Employee Advocacy in two organisations. Headed up launches of several large corp wesites including maersk.com.Been the driver on many large canpaigns.I have worked for the European Union and for some of Denmarks biggest brands and leaders in their sectors, including: Maersk, Mercedes-Benz, DSB, GN, FLSmidth,Telenor, TDC, GlaxoSmithCline, Danske Spil, Post Danmark, Solar, Microsoft, Nycomed, Comwell, Codan, DFDS Transport, Saxo Bank, Danske Bank, Nets, Bonnier Publications and Aller Media.
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KampagnelederErhvervshus HovedstadenCopenhagen, Dk -
Head Of CampaignsErhvervshus Hovedstaden Aug 2019 - PresentCopenhagen, DenmarkI create and run campaigns and projects for Copenhagen Business Hub - Erhvervshus Hovedstaden, that drive leads and customers to thier services of supporting entrepreneurs, startups and businesses with growth ambitions in the greater Copenhagen area.My tasks are to collaborate with business and marketing teams to identify, create and deliver compelling content across owned and earned channels that is data-driven and adds value for customers· Lead initiatives to organize and structure our marketing content in across multiple platforms· Test, revise, and optimize content to help determine the most successful formulas· Lead social media initiatives that drive user engagement and help them move further down the funnel· Develop programs and monitor trends, issues, and topics that matter- Lead employee advocacy to enable our coleaques to promote their/our services tru social media· Work with webmaster to optimize website performance to maximize SEO exposure· Stay up to date on best practices in organic content marketing, including SEO, social media, and other channels· Work with and inspire in-house team of experts, marketers and writers.· Work with the analytics responsible to monitor and optimize performance· Influence decision-making across the organization· Clearly communicate strategy and results· Use AI to improve my performanceI have my focus on sustainabillity, supporting our bussiness devolopers, as well as creating and distributing content for SMV:Grøn, SMV:Grønne Kompetencer, Closing Loops, CO2 puljen and Bæredygtige Værdikæder. -
Kommunikations- Og Marketingansvarlig I Bæredygtige VærdikæderBæredygtige Værdikæder Sep 2022 - PresentSom kommunikations- og marketingansvarlig i Bæredygtige Værdikæder, har jeg ansvaret for at projektet kommer ud til alle i målgruppen og for at partnerne på projektet bliver godt serviceret.Bæredygtige Værdikæder er et gratis tilbud der hjælper små og mellemstore virksomheder med at udvikle ansvarlighed i hele værdikæden via et skræddersyet sparringsforløb med en foretningsudvikler fra det lokale Erhvervshus.Kontakt mig omkring samarbejder om kommunikation, annoncering og presse. -
Senior Digital StrategistA.P. Moller - Maersk Mar 2015 - Jul 2019Copenhagen Area, Capital Region, DenmarkI was responsible for A P Moller Maersk digital channels, daily engaging millions of people.Driving development and implementation of our digital strategy, social media strategy, content strategy, and employee advocacy strategy.Working across the group with multiple levels of stakeholders, in A.P. Moller - Maersk, Transport & Logistics division, Communication & Branding.Projects include:- Employee Advocacy. Lead on strategy and implementation across group of 70.000+ employees- Development and implementations of new PaaS Sitecore 8 websites across group. SteerCo and consultancy on; optimization, PM and development.- New maersk.com on Sitecore 8, PM, strategy lead, content strategy lead, personalization lead.- Industry leading Social Media key-stakeholder strategy. Strategy lead, driving agency and internal resources.- Digital support for brand managers on a number of campaigns and projects -
Associated Partner, Senior Digital ConsultantPlenumx Jul 2014 - Feb 2015Copenhagen Area, DenmarkPlenumX delivers communication, user experience and branding in digital media for medium and large businesses and organizations.I participated in projects for FOA, Vækstfonden and Velux -
Senior Account Manager, DigitalKunde & Co Aug 2013 - Jul 2014Kunde & Co is one of the leading marketing agencies in Northern Europe. It develops brand positions and marketing strategies that unite all markets and employees in international companies. Kunde & Co Digital is a full-service web agency with a team of 30, delivering everything from strategy, concept and design to production and implementation. I was responsible for building digital strategies and advising larger accounts.I delivered digital communication strategies for Solar (European retailer, revenue DKK 10.6bn, and 3,000+ employees) and the Danish Home Guard (46,651 members). -
Head Of Digital InnovationBates Y&R Jun 2012 - Jul 2013Copenhagen Area, DenmarkBates Y&R is a full-service marketing and communications agency.I was responsible for Digital Strategy and Digital Innovation in Bates and for its clients.I participated in delivering great creative digital marketing concepts and solutions. My clients included; NETS, Daimler (Mercedes-Benz), DSB, Danske Spil, Telenor. -
Digital Brand ManagerAller Media A/S Aug 2010 - Jul 2012Copenhagen Area, DenmarkWorked as Digital Brand Manager in the Aller Marketing department.Digital lead on campaigns for all Aller magazines.Responsible for: Subscriptions to Aller magazines and permissions intake, through the digital channels. Via: Email, Search, Social Media, Display, Mobile, Affiliates and other partnerships.Strong focus on CPA, and looking for opportunities to deliver leads/costumers faster and cost efficient. Working across the organization; CRM, Mobile, Search and eBusiness start-ups. -
Online Strategic PlannerDanske Bank Jan 2008 - Aug 2010Copenhagen Area, DenmarkWorked as Online Strategic Planner in Danske Bank Group Business Development and Marketing - working for 11 brands across Europe.- Digital media strategy and planning- Participated in the development of large quantities of digital marketing material group-wide ROI on digital marketing raised significantly- Responsible for search engine marketing strategy and implementation group-wide ROI on search engine raised significantly - Assurance of correct use of tracking and analysis (Omniture)- Mobile marketing campaigns- Lead on a range of projects: www.danskebank.dk/bedrebank, www.klogem2.dk and www.mix2verdener.dk- Participated in multidisciplinary projects/groups: search strategy, mobile strategy, tracking and analysis, branch signage and social media strategy- Education of marketing project managers in online-marketing- Winner of DIA10 award: Effect Dialogue and Rambuk 2010 - Bedre Bank -
Online Project Manager/CtoBonnier Publications A/S Mar 2006 - Dec 2007Worked as Project Manager in Bonnier Publications online department- Group Manager for the development and design group - Project management, large-scale online projects- Implementation of new CMS for 34 magazine websites in 5 contries- Implementation of SEO -
Project ManagerTietoenator Oct 2004 - Feb 2006Worked as Project Manager in the public administration unit (DK), design and usability team. - Outsourced as an consultant to the European Environment Agency and later Bonnier Publications. -
ConsultantEuropean Environment Agency Oct 2004 - Nov 2005- Project manager for development of climate/environment related websites and games targeting children and students -
Client And Project ManagerBang & Bang Oct 2002 - Jun 2004Delivering costumers via the Internet for international clients in the banking (Saxobank), tele and beauty industry, across Europe.- Responsible for development of campaign material in the web-design team.- Contact to clients, Serbian web agency and media agencies.
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Solution ManagerAston Group Aug 2000 - Oct 2002- Project management and business development in the digital communication team (interface for major IT projects and independent brandsites and campaigns) Clients included MIcrosoft, DSV and DSB- Responsible for upgrading the group CMS internationally -
Co Owner / CeoMosaik Multimedia Sep 1997 - Aug 2000- Concept development, contact to clients.- Flash and HTML programming, project management- Entrepreneur, participating in e-business start-ups: DoxWorld and Qunity.com
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It InstructorIt Univers Jan 1998 - Feb 2000Gave lectures on Internet and web design/communications, over a 2 years period
Thomas Tom Thomas Education Details
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Communication, General -
ImplementProject Management 1 Week Course -
Aston Project AcademyProject Managment -
Teach To TeachIt Instructor -
K.U.B.AMultimedia Design (Spc. Project Management) -
Københavns HfHighschool -
AndebølleMedia
Frequently Asked Questions about Thomas Tom Thomas
What company does Thomas Tom Thomas work for?
Thomas Tom Thomas works for Erhvervshus Hovedstaden
What is Thomas Tom Thomas's role at the current company?
Thomas Tom Thomas's current role is Kampagneleder.
What schools did Thomas Tom Thomas attend?
Thomas Tom Thomas attended Roskilde University, Danmarks Medie- Og Journalisthøjskole, Implement, Aston Project Academy, Teach To Teach, K.u.b.a, Københavns Hf, Andebølle.
Who are Thomas Tom Thomas's colleagues?
Thomas Tom Thomas's colleagues are Katrine Sølling, Karina Ammentorp, Katrine Joensen, Sophie Lose, Anne Brøndsted Nielsen, Anne Sofie Sternberg, Lars Danscher.
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Thomas Hvid Kjær (Erhvervsjurist)
Commercial Law Specialist (Cand.Merc.Jur.) ││ Raadgiver.Dk Aps (Tel +45 71 99 06 10)Hørsholm -
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