Thomas Tom Thomas Email & Phone Number

Copenhagen, Dk

Copenhagen, Dk

Copenhagen, Denmark

I create and run campaigns and projects for Copenhagen Business Hub - Erhvervshus Hovedstaden, that drive leads and customers to thier services of supporting entrepreneurs, startups and businesses with growth ambitions in the greater Copenhagen area.My tasks are to collaborate with business and marketing teams to identify, create and deliver compelling content across owned and earned channels that is data-driven and adds value for customers· Lead initiatives to organize and structure our marketing content in across multiple platforms· Test, revise, and optimize content to help determine the most successful formulas· Lead social media initiatives that drive user engagement and help them move further down the funnel· Develop programs and monitor trends, issues, and topics that matter- Lead employee advocacy to enable our coleaques to promote their/our services tru social media· Work with webmaster to optimize website performance to maximize SEO exposure· Stay up to date on best practices in organic content marketing, including SEO, social media, and other channels· Work with and inspire in-house team of experts, marketers and writers.· Work with the analytics responsible to monitor and optimize performance· Influence decision-making across the organization· Clearly communicate strategy and results· Use AI to improve my performanceI have my focus on sustainabillity, supporting our bussiness devolopers, as well as creating and distributing content for SMV:Grøn, SMV:Grønne Kompetencer, Closing Loops, CO2 puljen and Bæredygtige Værdikæder.

Som kommunikations- og marketingansvarlig i Bæredygtige Værdikæder, har jeg ansvaret for at projektet kommer ud til alle i målgruppen og for at partnerne på projektet bliver godt serviceret.Bæredygtige Værdikæder er et gratis tilbud der hjælper små og mellemstore virksomheder med at udvikle ansvarlighed i hele værdikæden via et skræddersyet sparringsforløb med en foretningsudvikler fra det lokale Erhvervshus.Kontakt mig omkring samarbejder om kommunikation, annoncering og presse.

Copenhagen Area, Capital Region, Denmark

I was responsible for A P Moller Maersk digital channels, daily engaging millions of people.Driving development and implementation of our digital strategy, social media strategy, content strategy, and employee advocacy strategy.Working across the group with multiple levels of stakeholders, in A.P. Moller - Maersk, Transport & Logistics division, Communication & Branding.Projects include:- Employee Advocacy. Lead on strategy and implementation across group of 70.000+ employees- Development and implementations of new PaaS Sitecore 8 websites across group. SteerCo and consultancy on; optimization, PM and development.- New maersk.com on Sitecore 8, PM, strategy lead, content strategy lead, personalization lead.- Industry leading Social Media key-stakeholder strategy. Strategy lead, driving agency and internal resources.- Digital support for brand managers on a number of campaigns and projects

Copenhagen Area, Denmark

PlenumX delivers communication, user experience and branding in digital media for medium and large businesses and organizations.I participated in projects for FOA, Vækstfonden and Velux

Kunde & Co is one of the leading marketing agencies in Northern Europe. It develops brand positions and marketing strategies that unite all markets and employees in international companies. Kunde & Co Digital is a full-service web agency with a team of 30, delivering everything from strategy, concept and design to production and implementation. I was responsible for building digital strategies and advising larger accounts.I delivered digital communication strategies for Solar (European retailer, revenue DKK 10.6bn, and 3,000+ employees) and the Danish Home Guard (46,651 members).

Copenhagen Area, Denmark

Bates Y&R is a full-service marketing and communications agency.I was responsible for Digital Strategy and Digital Innovation in Bates and for its clients.I participated in delivering great creative digital marketing concepts and solutions. My clients included; NETS, Daimler (Mercedes-Benz), DSB, Danske Spil, Telenor.

Copenhagen Area, Denmark

Worked as Digital Brand Manager in the Aller Marketing department.Digital lead on campaigns for all Aller magazines.Responsible for: Subscriptions to Aller magazines and permissions intake, through the digital channels. Via: Email, Search, Social Media, Display, Mobile, Affiliates and other partnerships.Strong focus on CPA, and looking for opportunities to deliver leads/costumers faster and cost efficient. Working across the organization; CRM, Mobile, Search and eBusiness start-ups.

Copenhagen Area, Denmark

Worked as Online Strategic Planner in Danske Bank Group Business Development and Marketing - working for 11 brands across Europe.- Digital media strategy and planning- Participated in the development of large quantities of digital marketing material group-wide ROI on digital marketing raised significantly- Responsible for search engine marketing strategy and implementation group-wide ROI on search engine raised significantly - Assurance of correct use of tracking and analysis (Omniture)- Mobile marketing campaigns- Lead on a range of projects: www.danskebank.dk/bedrebank, www.klogem2.dk and www.mix2verdener.dk- Participated in multidisciplinary projects/groups: search strategy, mobile strategy, tracking and analysis, branch signage and social media strategy- Education of marketing project managers in online-marketing- Winner of DIA10 award: Effect Dialogue and Rambuk 2010 - Bedre Bank

Worked as Project Manager in Bonnier Publications online department- Group Manager for the development and design group - Project management, large-scale online projects- Implementation of new CMS for 34 magazine websites in 5 contries- Implementation of SEO

Worked as Project Manager in the public administration unit (DK), design and usability team. - Outsourced as an consultant to the European Environment Agency and later Bonnier Publications.

- Project manager for development of climate/environment related websites and games targeting children and students

Delivering costumers via the Internet for international clients in the banking (Saxobank), tele and beauty industry, across Europe.- Responsible for development of campaign material in the web-design team.- Contact to clients, Serbian web agency and media agencies.

- Project management and business development in the digital communication team (interface for major IT projects and independent brandsites and campaigns) Clients included MIcrosoft, DSV and DSB- Responsible for upgrading the group CMS internationally

- Concept development, contact to clients.- Flash and HTML programming, project management- Entrepreneur, participating in e-business start-ups: DoxWorld and Qunity.com

Gave lectures on Internet and web design/communications, over a 2 years period

Master, Computer Mediated Communications, 12

Master of Computer-Mediated Communication is an academic postgraduate programme, targeted at communicators who need to qualify for work.

Styrk Dit Brand Med Bæredygtighedskommunikation, Communication, General

På et 4 dages kursus fik jeg: Viden om og indføring i forbrugertendenser. Hvad indebærer det at kommunikere om bæredygtighed og.

Project Management 1 Week Course

Ipma Level C, Project Managment

It Instructor

Sertified in the Bjarne Herskin IT instruction method

Multimedia Designer, Multimedia Design (Spc. Project Management)

Activities and Societies: Design and development of multimedia products; design, programming, project management, concept development.

Highschool

Activities and Societies: Specials in; Design, Art, Psycology. Language: English, French, German, Japaneese.

Media

Activities and Societies: Learned about and worked with Television and Radio on a "Højskole".