Overall responsibility for the company's commercial activities and personnel. This included: Staff Management: Led, motivated, and managed the performance of a diverse team, including the sales organization, brand managers, and the marketing department. Managed internal and external partnerships, including purchasing, product management, and master data. Product Management: Coordinated with product teams to optimize existing offerings and successfully launch new products. Strategic Planning and Execution, developed and implemented strategies for customers, products, and sales channels to align with company goals and drive growth. Market Analysis and Development: Conducted thorough market research to identify new business opportunities. Directed the sales team, setting ambitious targets and ensuring their achievement. Partnership Development: Cultivated and maintained strong relationships with key partners and stakeholders. Financial Management overseeing budgeting, forecasting, and financial planning to ensure profitability and efficient resource allocation.

I lead the purchasing department, focusing on staff motivation and development to ensure efficient and cost-effective purchasing of all products and assortments. My areas of responsibility include developing and implementing procurement strategies, negotiating contracts, managing supplier relationships, and overseeing inventory management. I handle purchasing and product management, with a particular focus on sourcing from the Far East. I work closely with other departments, such as sales, customer service, finance, aftersales, logistics, and warehouse operations to forecast demand, optimize supply chain processes, and ensure compliance with industry standards. Additionally, I drive continuous improvement initiatives to increase procurement efficiency and reduce costs, contributing to the overall operational success of the company.

Responsible within various categories, including Wine & Spirits, Non-food, Electronics, TV, Audio, Gaming, Entertainment, accessory products, Gift Boxes and insurance. Responsible for full P&L, purchase and sales for the central warehouse, stores and online formats, Sales performance for Bilka, Føtex, Netto and BR stores and online, assortment responsible, stock management and turnover rate, sales and marketing activities and weekly sales catalogues, budget responsible, staff management, development and motivation, contract negotiation, logistics and supply, strategy and KPI responsible for the categories, goals and targets for the category and the stores, daily contact with suppliers and stores, training and educating sales staff, strategy planning, sales incentives, pricing strategy and more.

PanzerGlass is the ultimate screen protection for smartphones & tablets. Responsible for global sales for B2B and B2C customers, building new channels within Retail and wholesale, Telecom and Distributors. Opening new customers and channels as Hypermarkets, Specialized stores, Telco stores, DIY and Hardware stores etc. – Range and sales strategy, Promotion and marketing, GoToMarket Strategy, Sales performance, Customer strategy, contract negotiation, marketing activities, in-store activities, sales incentives, budget responsible, Customer range and performance.

Responsible for Sound, Vision, GPS & Foto Category and accessories, responsible for purchase and sales for the central warehouse and for stores and webshop, Sales performance for retail, franchise and partner stores, assortment responsible, stock management and turnover rate, marketing activities and weekly sales catalogues, budget responsible, staff management, contract negotiation, logistics and supply, strategy and KPI responsible for the category, goals and targets for the category and the stores, daily contact with suppliers, stores and nordic category team, training and educating sales staff, strategy planning, sales incentives, pricing strategy and more.Purchasing products for assortment and campaigns, monitoring assortment performance, marketing activities, monitoring stock and turnover rate for warehouse and stores, in-store sales activities and incentives, contract and price negotiation, daily supplier contact and negotiation, contact to the stores and product training, monitoring store performance.

Purchase and category responsible for duty free products, supplier-, contract- and price negotiation, assortment and campaign responsible, creating yearly and monthly duty free sales catalogues, staff management, monitoring KPIs, budget and stock responsible, logistics, statistics, sales performance.

Management Program - international environment, gaining experience within various departments in the company. Retail experience within HQ, stores, statistics, marketing activities, purchasing, economics, supplier negotiation.

8 month stationing from Brightpoint Europe HQ / Dangaard Telecom HQ.Building new channels, building free-phone market and MVNO’s, Product and purchase management, Wholesale and product distribution, supplier and contract negotiation, direct relationship management of selected vendors, new business development in the region, developing new product areas and new relationships with suppliers, reporting to EMEA management, staff management.

8 month stationing at subsidiary in Spain.Product and purchasing management, product distribution and wholesale, Purchasing European deals, Supplier- price and contract negotiation on EMEA level, monitoring performance on country and European level, creating target with suppliers, New business development, launching and implementing new products, monitoring stock and KPIs, staff management, creating sales incentives.

6 month stationing at subsidiary in Sweden6 month stationing at subsidiary in FinlandPurchasing and importing products from Far East and Europe, building assortment, supplier- price and contract negotiation, calculations, prices, freight tax and import, New business development, wholesale and distribution.MAR 2004 – FEB 2005 stationing at subsidiaries in Sweden and Finland, Purchasing and sales with local suppliers and customers, building new channels, developing and growing local business, implementing company standards from HQ, creating assortment, monitoring stock and turnover rate, contract and price negotiation , sales performance, staff management, price- freight and import calculations, reporting to HQ.

8 month stationing in Kosovo - Assistant to Lieutenant Colonel, security responsible, communication between France HQ and Danish forces, staff management.Platoon Sergent - Second in command for the platoon of 30 soldiersEducating and training soldiers, teambuilding and instruction.4 Years contract with Danish International Brigade (DIB) - Danish Reaction Brigade