Thomas Wahl Email & Phone Number

Copenhagen, Dk

Let's talk: Seeking New Opportunities | Executive Management | Business Transformation | CCO / CMO / CSO / CEO / Board Roles

As CEO of the Danish Marketing Association, my responsibilities were multifaceted and pivotal to the organization's success. These include:✅ Providing strategic direction✅ Part of the day-to-day operations✅ Ensuring the association's mission and goals are achieved✅ Developing and implementing strategies to monetize the association's offerings. This includes managing pricing structures, negotiating contracts, and exploring new revenue streams.✅ Driving revenue generation through membership sales, sponsorships, partnerships, and other avenues.✅ Developing sales strategies, building and maintaining client relationships, and identifying opportunities for growth.✅ Spearheading the association's digital initiatives, leveraging technology to enhance member engagement, marketing efforts, and operational efficiency.✅ Overseeing the development of digital platforms, tools, and content to meet the evolving needs of members and stakeholders in the digital age.In short, my role encompasses leadership, revenue generation, strategic planning, and digital innovation to ensure the Danish Marketing Association remains a leading force in the industry.

Copenhagen Area, Denmark

Great stories deserve great images.

Responsible for developing digital strategy, and managing the customer journey across platforms.The task was to develop the digital strategy of DSB, get buy in from first board of directors then the entire organization, and eventually starting the implementation of the strategy.Managing a dedicated team who cover the core marketing disciplines: - Online - responsible for one of the highest grossing sites in Denmark- Mobile - responsible for mobile first and 1 app approach in DSB- eCRM - responsible for one of the largest loyalty programme in Denmark- Social Media - strategy and KPI- Strategic partnerships - SEO / PPCDelivering integrated campaigns across online and offline channels

Responsible for integrated marketing campaigns, development and own media. The department was considered as part of the "project x of DSB" where new products and campaigns where tested and launchedCampaigns (ex)- Mobile Tickets, Free bikes on trains, introduction of night trains, J-dag, Own media (ex)- Loyalty Programme: Doubled the base for 2 consecutive years - now top 5 in largest customer bases in Denmark- Screens in trains/at stations: Implementation and content- Free wifi: Implementation and campaigns- Sounds: Music festival arranged by DSB S-tog across Copenhagen- Mad på farten: Recipes and dinner inspiration & integration to nemlig.com

B2B Product Manager. Developing, implementing and monitoring B2B products. Portfolio management.

Developing, implementing and monitoring a new, succesfull full service product concept spanding Telco, IT and hardware. Then considered the "project x" of TeliaSonera being the first product building the bridge between Telco, hardware and software.

B2B Product Manager. Developing, implementing and monitoring B2B products. Portfolio management. Responsible and managing the rebranding when Telia bought Orange. Budget and teammanagement

Focus on business development and profitability within the largest retail chain in Denmark. Part of the introduction of Coop Xtra

Project Management of software localization projects within ERP systems

Project Management of software localization projects for customers such as Lego, TDC, Disney, Microsoft & Oracle. Responsible for the launch and localization of LEGO Mindstorms to 12 countries.

Dsb High Potential Programme, Business Administration And Management, General

Teliasonera High Potential Programme, Business Administration And Management, General

Mscs, Cand. Merc.

Bachelor, Sprøk

Education record

Education record