Marketing Director
A dynamic marketing professional utilizing a multi-channel approach of executing strategic marketing plans, launching emerging brands, optimizing merchandising selections, creating sales generation programs, identifying target audiences and evolving market trends. Driven with an entrepreneurial vision, a passion for marketing and a creative spirit will inspire brands, new product development and creative teams. As Marketing Director, with expertise in direct response marketing such as online and offline advertising, brand development, TV, direct mail, newspapers/magazine advertising, retail driving/lead generation and promotional sales analysis, I've learned the value of a multi-channel marketing approach for a brand's success.. Working in a multi-brand advertising environment, I have experienced the value of a customer-centric philosophy and the importance of customer "touch points". The Use of "Big Data" can zero in on the right target audience in combination with a solid customer base segmentation model and other data base marketing techniques.
