Thomas W.

Thomas W. Email and Phone Number

Account Manager @ Walmart Connect
New York, NY, US
Thomas W.'s Location
New York City Metropolitan Area, United States, United States
Thomas W.'s Contact Details
About Thomas W.

Media planner/buyer. Led teams at various digital agencies and startups, including EssenceMediacom, Digitas, and Madison Logic. Managed campaigns for brands like Google Cloud, American Express, SAP, and HBO to drive awareness, acquire customers, and generate revenue.Specialties:-Media Planning and Buying-Performance Marketing-Programmatic Buying-Paid Social-Display-Brand Awareness Campaigns-Direct Response (DR) Campaigns-Customer Acquisition-Demand/Lead Generation-Analytics-Ad Ops/TraffickingVerticals:-Ecommerce-Financial Services-TV/Film-Enterprise Software-Gaming-Consumer Electronics

Thomas W.'s Current Company Details
Walmart Connect

Walmart Connect

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Account Manager
New York, NY, US
Thomas W. Work Experience Details
  • Walmart Connect
    Account Manager
    Walmart Connect
    New York, Ny, Us
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  • Walmart Connect
    Account Management Contractor
    Walmart Connect Aug 2024 - Present
    Hoboken, New Jersey, Us
    Manage accounts in various CPG food categories.
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  • Essencemediacom
    Senior Director, Media Planning
    Essencemediacom Sep 2021 - Apr 2024
    London, England, Gb
    North America Planning Lead across Google Cloud and Google Workspace (brand, lead gen, and DR).Previous B2B accounts: Google Ads & Chrome Enterprise.
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  • Essencemediacom
    Media Planning Contractor
    Essencemediacom Mar 2020 - Sep 2021
    London, England, Gb
    Google B2B (July 2021 - September 2021)Google Hardware: Nest & Pixel (September 2020 - July 2021)Google Play (March 2020 - May 2020)
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  • New York University
    Open Source Analyst (Graduate Intern)
    New York University Jan 2019 - May 2019
    New York, Ny, Us
    Worked with the Open Source Analysis team at the Global Security Operations Center to develop intelligence products and travel advisories.
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  • Digitas North America
    Vp / Director, Media
    Digitas North America Jun 2014 - Oct 2017
    Boston, Massachusetts, Us
    Media lead across Amex Consumer Acquisition, Amex Personal Savings, and Amex OPEN Acquisition. Shaped media strategies and led R&D initiatives for direct response and brand awareness efforts across various digital channels including display, social, and video. Served as a Programmatic Lead in the NY office.
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  • Digitas North America
    Associate Director, Media
    Digitas North America Sep 2013 - May 2014
    Boston, Massachusetts, Us
    View
  • Madison Logic
    Senior Director, Digital Strategy
    Madison Logic Dec 2012 - Aug 2013
    New York, Ny, Us
    Managed programmatic display business. Tasks included shaping sales strategy, drafting proposals, and executing and optimizing campaigns. Guided product development and market positioning. Trained and supported account management and sales teams. Clients included VMware, Red Hat, Oracle, and other top tech companies.
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  • Mindshare
    Digital Manager
    Mindshare Apr 2011 - Dec 2012
    London, England, Gb
    Digital media supervisor managing the SAP (North America Demand Generation) team. Generated demand/leads and drove brand awareness/consideration via content syndication, webinars, and targeted display buys. Drafted weekly reports and optimization recommendations to clients.
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  • Mediavest
    Digital Associate
    Mediavest Apr 2010 - Apr 2011
    New York, Us
    Planned digital tune-in awareness campaigns for entertainment clients. Executed multi-phase campaigns involving custom integrations, editorial outreach, and display media. Clients included multiple business units under Turner Media (TNT, TBS, Turner Sports, Cartoon Network, Adult Swim, CNN, and TCM).
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  • Deep Focus
    Media Planner, Digital
    Deep Focus Feb 2008 - Apr 2010
    Planned and managed tune-in awareness and DR campaigns across display, paid social, and paid search. Trafficked campaigns using various ad servers and rich media vendors. Optimized campaigns to drive engagement/interest. Clients included Microsoft (MSN), Apparition, HBO, AMC, Picturehouse, MTV, The N, and Morgans Hotel Group.
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  • Richfx, Inc.
    Quality Assurance Analyst
    Richfx, Inc. Jan 2007 - Feb 2008
    Us
    Implemented QA test scripts for digital catalogs, drafted bug reports, and worked with developers to troubleshoot and improve user experience. Clients included Wal-Mart, Brooks Brothers, HP, and other Fortune 500 companies
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  • National Evaluation Systems
    Project Assistant
    National Evaluation Systems Aug 2005 - Sep 2006
    Provided administrative support for development of teacher certification exams. Served as conference manager at statewide test development conferences in Atlanta, Georgia.

Thomas W. Skills

Digital Marketing Media Planning Sem Mobile Marketing Lead Generation Media Buying Social Media Direct Marketing Content Marketing Search Engine Marketing B2b Marketing Content Management Business Analytics Demand Generation Web Video Advertising Digital Media Digital Strategy Integrated Marketing Online Advertising Social Media Marketing Entertainment Marketing Syndication Webinars Banner Ads Online Video Dart Rtb Programmatic Demand Side Platform Real Time Bidding Retargeting Sql Programmatic Media Buying Online Marketing Media Strategy

Thomas W. Education Details

  • New York University
    New York University
    Global Affairs
  • University Of Virginia
    University Of Virginia
    History
  • Boston College
    Boston College

Frequently Asked Questions about Thomas W.

What company does Thomas W. work for?

Thomas W. works for Walmart Connect

What is Thomas W.'s role at the current company?

Thomas W.'s current role is Account Manager.

What is Thomas W.'s email address?

Thomas W.'s email address is ty****@****ail.com

What is Thomas W.'s direct phone number?

Thomas W.'s direct phone number is +134726*****

What schools did Thomas W. attend?

Thomas W. attended New York University, University Of Virginia, Boston College.

What are some of Thomas W.'s interests?

Thomas W. has interest in New England Patriots, Apartments, Advertising Agencies, Manhattan (Nyc Borough), Food And Restaurants In New York City, New York City, University Of Virginia, Real Estate, Demand Side Platform (Dsp), Restaurants.

What skills is Thomas W. known for?

Thomas W. has skills like Digital Marketing, Media Planning, Sem, Mobile Marketing, Lead Generation, Media Buying, Social Media, Direct Marketing, Content Marketing, Search Engine Marketing, B2b Marketing, Content Management.

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