Thomas Wilk Email & Phone Number

Charlton, Ma, Us

Herndon, Virginia, Us

I create and lead the execution of marketing strategies designed to drive growth and build positive brand perception for Navient and its BPS subsidiaries. I have the privilege of overseeing a team of extremely talented people that make up Navient’s internal marketing agency. Together we rock Creative Services, Content Marketing, and other strategic marketing functions.

Herndon, Virginia, Us

Optimized processes to drive efficiency and ensure quality across all strategic marketing initiatives.

Herndon, Virginia, Us

Spearheaded the execution of high-impact marketing strategies and tactics for diverse business lines while achieving total integrated brand management. Mentored, motivated, managed, and developed a high-performing creative team, infusing enthusiasm and skill development into every project.

Boston, Ma, Us

Managed all aspects of strategic marketing campaigns for National Accounts in Commercial Markets. Partnered with a wide range of internal stakeholders representing diverse functional areas to develop and implement key marketing communication programs. Actively managed the Commercial Insurance Marketing print vendor relationship and digital marketing tools catalogs. Reported directly to the Vice President of Marketing Communications.

Boston, Ma, Us

Planed, developed, and successfully implemented large and complex marketing communications programs that were aligned with strategic business objectives.

Sturbridge, Ma, Us

Drove the development and production of all design projects as leader of the agency’s creative department. Consulted with key client stakeholders to uncover branding needs, interpret creative direction, and secure buy-in for proposed solutions. Authored brand standards and alignment strategies for the agency's client roster. Held accountable for entire scope of each creative project with a keen focus on quality throughout the design and production processes. Managed 1 full-time direct report and 3-5 freelancers.Client industries included: Financial, Higher Education, Medical Technology, Manufacturing (consumer and industrial), Outdoor Recreation, Retail, Sporting Goods, and Utilities

Framingham, Ma, Us

Developed concepts and designs of marketing collateral materials including: direct response, newspaper and magazine advertising campaigns, out of home, and point of purchase signing for HomeGoods, Marshalls, T.J.Maxx, and other TJX brands. Also responsible for the development of the initial infrastructure and day-to-day operational oversight of the in-house production studio of the Marketing Services Group.

Us

Designed and paginated layouts for 18 weekly newspapers with a focus on visual appeal, readability, and adherence to established publication standards. Collaborated with editorial and photography teams to ensure content is seamlessly integrated into the page layout and ad stacks. Worked under tight deadlines to ensure that pages are completed and ready for press on time. Maintained a high standard of accuracy and quality, proofread content, and checked for mechanical errors before publication. Stayed updated with design trends and innovative pagination techniques to keep the newspapers’ designs fresh and engaging. Utilized desktop publishing software, such as Adobe InDesign, Illustrator, Photoshop, and QuarkXPress to create and format newspaper pages.

Collaborated with the creative partners to brainstorm innovative concepts and develop captivating advertising campaigns that met our clients’ objectives. Translated concepts into visual representations, including sketches, storyboards, and mood boards, to effectively pitch ideas to clients and other key project stakeholders. Used graphic design, copywriting, and video production skills to create compelling content to bring campaigns to life. Engaged with clients to understand their needs and ensure their projects would be produced on time and within budget. Worked closely with production experts to ensure seamless execution of campaigns from concept to delivery.

Master Of Science, Professional Communications

Bachelor Of Science, Communications/Media With A Specialty In Graphic Design