Chief Executive Officer
CurrentBonham/Wills & Associates is leading sports and entertainment consulting firm that specializes in providing out clients with customized and creative solutions for their most demanding marketing needs. These solutions are provided through reality-based consulting services and are delivered by a team that is dedicated to helping clients meet and exceed their promotional objectives.From evaluation and market research studies to sales and negotiations, Bonham/Wills & Associates has a proven track record of identifying the right marketing mix and delivering measurable results for our clients. With experience that spans over two decades, we possess knowledge and expertise to advise brands, rights holders and properties on how to maximize their objectives through sport and entertainment.The hallmark of Bonham/Wills & Associates’ services is evaluation. In general, corporations consult us to better understand the cost/value ratio of their sponsorship initiatives, while properties look to us for an objective third-party evaluation of their worth in the marketplace. Both sides of the sponsorship equation use our services to strategically enhance the client’s potential and value. The analyses Bonham/Wills & Associates conduct have proven an invaluable tool in contract negotiations. Bonham/Wills & Associates has evaluated more than $11 billion in sponsorship value for our corporate and property clients.Bonham/Wills & Associates has over 30 years of combined sports marketing experience and we are able to approach the marketplace with the assurance that our sales methods are reality-based and proven. In fact, our team has been involved with more than $2.3 billion worth of contract negotiations on behalf of its clients.In short, we are willing and able to roll up our sleeves and get in the trenches with our clients. We are a consultant in practice, not just in theory.
