Thomas Winkelman Email & Phone Number

Chicago, IL, US

Remote

• Led initiative to provide stakeholders with confidence to greenline product budget by gathering and supplying product estimates, consumer research, customer expectations, resources estimates and ROI projections.
• Championed strategy discussions with stakeholders and Scrum team to define product vision, long-term strategic plan, product roadmap, and initial product backlog.
• Established company-wide development performance standards and decreased time-to-market by 20% by collaborating with cross-functional teams and stakeholders to identify efficiencies and streamline product roadmap.
• Conducted market research and competitive analysis to identify unique selling points and developed strategies for the marketing and development team to differentiate product from competitors.
• Collaborated with business analysts and key stakeholders to assess product development priorities and current budget to further refine product launch roadmap, leading to a 25% decrease in MVP total story point estimate.
• Constantly prioritized product features and user stories based on business value, consumer needs, customer feedback, and technical feasibility to help prioritize team members, leading to a 10% increase in team velocity.

Oak Park, Illinois, United States

• Led agency-wide client communication and relationship management across 7+ full-time accounts ($1.2 million book of business) while driving new engagement and opportunity for clients across insurance and IT cloud.
• Developed a targeted OOH awareness campaign for medical malpractice insurance client using demographic, transportation, and traffic data to reach medical students. Increased digital ad conversions and first-time site.
• Championed client goals and objectives, and partnered with cross-functional design, marketing, engineering, and client teams to deliver end-user experiences that solved client needs and increased CSAT by 30% for a.
• Drove new business development including initial lead generation, market research, strategic planning, contract execution, and team resource management leading to over $250K in new business in 2023.
• Directed strategic planning and visioning exercises to create project plans based on feasibility, market research, and consumer feedback.
• Spearheaded internal understanding, research, and analysis of client market, market trends, and competitors to recommend better strategies and goals for client marketing and design projects.

Chicago, Illinois, United States

• Owned internal planning, estimation, guidance, kick-off, and day-to-day budget management of 4+ Fortune 500 clients.
• Collaborated with UX and research teams to develop personalized user experiences, leveraging data-driven insights to enhance customer satisfaction and engagement.
• Led daily team standup meetings, facilitating discussions on product goals, current innovation work, and team understanding to ensure project progress.
• Built an efficient project management process that optimized the product design and testing timeline, cutting the total roadmap by 3-4 months, and decreasing total time-to-market for a new product line on track to make.
• Executed data analysis and insight development from consumer research, product testing, and consumer demographic data to craft strategic recommendations for the stakeholder team.
• Facilitated and designed product research testing and validation of UI designs, ensuring they meet consumer needs and technical requirements.

Chicago, Illinois

• Collaborated closely with clients to foster trust and understand client vision, goals, and requirements for brand, marketing, and web platform development, ensuring alignment with their business objectives.
• Conducted quantitative and qualitative research on clients' customers and competitors to gather insights that informed the design and content strategy, helping to create standout web platforms and customer-centric.
• Oversaw the creation and organization of content, messaging, and marketing priorities for clients, ensuring messaging was engaging, relevant, and aligned with the client's brand voice.
• Owned all project timelines, strategic plans, and workstreams to ensure satisfaction, mitigate risk, and deliver project deliverables on time and on budget.
• Provided strategic recommendations to clients on website structure, navigation, and content layout to enhance user experience and engagement based on competitive analysis, industry trends, and user data.

Chicago, Illinois, United States

Chicago, Illinois, United States

Chicago, IL

Chicago

Responsible for serving some of the best coffee on earth.

Cedar Falls, Iowa

Cedar Falls

I was responsible for live broadcasts and on-air production of shows across multiple stations. I was also responsible for live board operations and editing sound clips for later broadcast.