Thomas Wong Email and Phone Number

1. Drove co-branded events and liaised with major mega event partners, including LIV Golf and ComplexCon, to maximise the exposure of Brand Hong Kong2. Drove digital marketing initiatives for the city branding campaign of the Immersive Hong Kong roving exhibition, which is the major overseas campaign to showcase Hong Kong’s strength and opportunities across ASEAN countries 3. Managed the planning and execution of promotional materials across both overseas and mainland social media channels, and also handled influencer marketing on Xiaohongshu

1. Was one of the founding members and acted as strategy lead to drive integrated Web 3 marketing campaigns across China and Singapore2. Launched one of the first major Metaverse campaign for the Ningbo Municipal Government

1. Spearheaded the launch of new branded marketing platforms, Douyin and Xiaohongshu, and acquired 180,000 Douyin followers with 100k ad budget in 6 months2. Droved new sports-themed branding strategy and campaign for to raise brand awareness and user acquisition. The campaign ultimately achieved over 20,000 leads

1. Initiated major marketing campaigns for ZA Bank, the first virtual bank in Hong Kong, acquiring 200,000+ new users and helped developing the brand as the largest virtual bank of Hong Kong2. Developed brand strategy and guidelines from 0 to 1, as well as building omni-channels, including website, social media, SEO to offline events.

Managed FMCG clients Innisfree, Zespri and Samsonite and drove marketing strategy for clients’ omni-channel marketing needs

1. Lead social media team to supervise creation of social campaigns and content for key clients in Hong Kong and Southeast Asia2. Supported Managing Director for business development3. Signed 4 new accounts, and hosted an Influencer Marketing workshop for Shiseido during my tenure

Managed major Above-the-Line marketing campaigns for Bank of China

Drove O2O strategy and managed marketing campaigns as well as social media content for key clients, including Standard Chartered and Ferrero Rocher.