Delivered in-depth knowledge and expertise in developing and managing P&L forecasts to meet company growth objectives. Built pricing models to meet market demand. Developed and executed growth-focus SaaS and IoT sales and marketing structure to drive adoption. Leveraged industry/market knowledge to Identify key market opportunities for company offerings and led development of new features, resulting in competitive advantages, improved customer adoption, stronger sales, and better margins. -Devised and implemented sales and marketing plan for foodservice vertical of restaurants with over 50 locations. -Fostered and fortified productive relationships with VP and C level contacts at key national accounts, leading to new contracts expected to grow business significantly over the next 3 years. -Spearheaded cross functional teams to develop and enhance product features. -Hired, trained, and led sales team

Successfully launched and sold hundreds of products on both live and prerecorded DRTV channels. On camera culinary expert, with over 2000 live TV appearances.Including:-Host of "The Magic Bullet" infomercial (UK)-Around The Kitchen (ShopNBC/ShopHQ/Evine Live)-Good Things Utah (ABC 4)-ABC 4 News (Utah)-The Daily Dish (ABC 4)-Studio 5 (KSL)-The Better Chef (iCookbook)

Oversee ThermoWorks product use in large/national restaurant chains with:-Temperature management/tracking-HACCP development and compliance-Food safety checklists-Quality assurance and monitoring-Temperature automation -Thermometer applications-ServSafe Instructor/Proctor certified-Conference for Food Protection council member for "Demonstration of Knowledge Committee"

-Called on Department of Defense accounts in the Western United States selling Enterprise level software and hardware.-Maintained and grew company presence in all Federal accounts.-Created relationships with senior personnel across the US Governmentl.-Acted as a liason with OEM personnel to help protect and grow M2 market share.-Served as Vice President of Programs on the AFCEA Wasatch Chapter Board of directors-Managed forecasts for all products being sold.

-Managed the sales efforts of a consumer packaged goods kitchen appliance manufacturer in Wal-Mart, Amazon, JC Penney, Kohls, Bed Bath and Beyond, Dillards, Gottschalks, Belk, Linens and Things, Macy’s, Bloomingdales, Kitchen Collection, Le Gourmet Chef, and Meijer.-Oversaw new product introductions, product launch activities, assortment planning, promotional planning, setting ads, product merchandising and forecasting, also handled all financial matters including chargeback reconciliation-Oversaw initiative that increased company profitability by 12% through eliminating distributors, and bringing key retail accounts direct.Executed initiative that reduced reliance on rep groups, and increased direct relationships with accounts.-Spearheaded DRTV initiative.

I was responsible for taking the "Free2Go" and "Go Phone" products to retail. I launched/oversaw the launch of these programs in: Walgreens, Safeway, Kroger, Circuit City, Best Buy, and Wal-Mart. Under my leadership, the business grew from a $1 million a year, to $100+ million a year.