Collaborate with higher ed institutions to leverage best practices and data-driven execution to increase donors, dollars and pipeline through proven multichannel marketing.

Oversaw team of 35 employees in a department that handles the communication, customer service and fiscal strategy for a the museum’s front line operations and a membership program of more than 35,000 householdsStrategic Planning: Part of a team museum leaders who directed the museum’s 2020 strategic plan. Provided key financial and visitor data analysis and insight that helped direct the 18-month planning process.Forecasting sales and revenue goals: Aggregated data for and created the first annual forecasting model at VMFA for daily onsite attendance, special exhibition ticket sales and membership salesVisitor/Customer experience: Leading the strategy and implementation of the VMFA customer experience mapping project that identifies all points in the customer journey and measures customer engagement and satisfaction through customer feedback, onsite/online surveys and visitor observation.

Oversaw a team of 6 Membership employees in a department that handles the communication, customer service and fiscal strategy for a membership base of more than 35,000 households.Email Marketing: Implemented email strategy to increase the number mailings focused on segmented communicationsUnique engagement: Introduced the Customized Membership which allows the member to customize their museum experience through programs and content in chosen areasIntegrated marketing and communication program: Using the Customized membership program to send content to specialized segments of members which has increased open rates and conversionsMonthly member upgrades have doubled since the new program was introduced. Crowdfunding: Project manager and lead strategist for a 4-month museum-wide crowdfunding project launched winter of 2014. Involved a multi-platform communications strategy requiring collaboration between Membership, Marketing and Communication, Development, Education and Curatorial Departments. The campaign attracted 200+ new donors and raised $70k.Data Integration: Part of a team that led a museum-wide data integration project of donor,VMFA shop, and ticketing data in one sales and CRM system

Created social media and email marketing campaigns around IAAC’s international promotional strategy

Worked closely with the Managing Chief Membership Officer and the Deputy Chief Membership Officer for Marketing on all marketing initiatives and collaborations with other departments in the Museum.Provided statistical analysis of all marketing initiatives on a regular basis. Helped deploy 3-4 emails per month and managed an email schedule which was focused on acquisition, retention, and education.Assisted in copy writing on all of the Department’s advertising initiatives with the Museum’s advertising agency, both in print and online advertising.Assisted with the implementation of first customer acquisition web ads for the Museum from the design stage to the buying of the ad space and finally tracking on Google Analytics.Managed the relationship with the telemarketing company who handles monthly retention and fundraising calling and initiated the project to automate the processing of telemarketing payments.Worked on the proposals for and co-created the Young Members Party and Spectrum

Created and updated reports in the enterprise query and reporting tool Business Objects on various aspects of Membership sales such as internet, telemarketing, and monthly renewals.

Assisted the Managing Chief Membership Officer and managed and managed the Membership Annual Appeal.

Marketing and Public Affairs - Worked specifically on Art After Hours promotion and event fliers. Helped promote the sponsors for Art After Hours at each eventMembership and Visitor Services - Helped create visitor and member surveys.