Thomas Yunlong Peng Email & Phone Number

Shenzhen

- research and analyze the market to develop the right smartphones for clients;- coordinate between the client and the R&D team to realize the best possible product performance;- understand the smartphone and IoT supply chain trends to provide the best options for clients.- work tightly with R&D, sourcing, sales, operation, and marketing teams to develop mobile phone products.

Melbourne, Victoria, Australia

Established the company from scratch and expanded to multiple stores, in charge of daily operation and long-term strategy including sales, product development, marketing, etc. - Market ResearchIncluding feasibility research, customer research, and competitor research. Conducted questionnaires and face-to-face interviews to understand the different needs of different races and age groups. Formed 3 customer portraits and improved the products in 5 dimensions.- Product DevelopmentStudy customer preferences and make standards when there were no identical products in the local market. Ran 3 “eat for free” campaigns; analyzed 10+ competitors; finally developed 4 product lines and over 60 products. In each line, there were 1-2 hot-selling products.- Products & Procedure StandardizationCollected 50+ pieces of advice from employees and experts to write and to increase product-making efficiency, coordination between posts, and limit ingredient waste. The result is a product-making time increase of 30%, customer waiting time reduced by 20%, and new employee training time decreased by 50%; Helped with store expansion; Also increased the barrier to entering this industry.- Sales channel expansion & MarketingCooperated with 10+ O2O platforms and 10+ local supermarkets and 20 group-selling merchants and 10+ companies (delivering afternoon tea to the office). Soponserd national contest; Advertised on social platforms, through KOLs; Increased 1000+ potential customers in 2 weeks. - Business ExpansionBy training store managers and using the Standards to manage the new store. The result is 80% growth in sales and set up a very good model for potential franchisees.

Melbourne, Victoria, Australia

- Business activities planning and implementing- Business development of The Cashback App, an O2O platform.

Bachelor Of Business, Management And Marketing Double Major

High School

Ontario Scholar Disdinguished Award in academy x2 Disdinguished Comminity Volunteer Reward

Bachelor'S Degree, Business