Thomas Mcmullen Email & Phone Number

San Francisco, CA, US

San Francisco, California, US

Memphis, TN, US

• Partner with global email, video, and web teams to develop marketing materials from concept to final execution
• Produce error-free content that aligns with FedEx voice, style, and brand guidelines and effectively engages audiences
• Develop, write, and edit a variety of internal and external communications including web, social, email, and sales copy
• Design and maintain self-service presentation, video, and email templates to empower creative teams across the enterprise
• Provide daily project management and brand consultation support for programs across FedEx teams and global regions
• Ensure all written and designed content is optimized for search, engagement, and accessibility across all platforms

Memphis, TN, US

• Organized and launched an internal DAM connecting over 4,000 creatives with photos, logos, assets, and templates
• Highlighted sustainable vehicle innovations through two photo and video shoots
• Audited over 300 external videos to optimize content reach and increase accessibility
• Identified key areas of YouTube content improvement for Gen-Z audiences
• Led a team to streamline the user experience on about.fedex.com
• Promoted to the Global Brand Identity team to stand up a new digital content tech stack

Athens, Georgia, US

• Developed and oversaw creative briefs for 7 clients, identifying trends and opportunities for growth
• Reviewed and approved copywriting work across nine direct reports ensuring alignment with each creative brief
• Applied change management principles to lead over 70 team members through a move to remote work during the pandemic

Athens, Georgia, US

• Clients: Coca-Cola, Little Otter Skincare
• Honed writing and editing skills through developing both short-form and long-form advertising copy
• Crafted a new tagline and brand identity to better portray Little Otter Skincare's ethos and product offerings
• Wrote and edited sales literature, website, infographic, and social media copy for both B2B and B2C brands
• Collaborated with and received feedback from each client weekly to achieve creative goals

Memphis, TN, US

• Wrote SMS and email marketing content for retail shipping customers; presented key analytics to senior leadership
• Honed professional, collaboration, and communication skills in a Fortune 50 company while working remotely

Athens, GA, US

• Client: Hotel Indigo (IHG)
• Awarded first place in a semester-long team competition, coached by industry professionals
• Pitched an integrated marketing plan introducing Hotel Indigo to the Australian hospitality market
• Lead creative development of "Stay Vibrant" campaign with a budget of $750,000

Atlanta, GA, US

• Client: Kate’s Club (Bereavement NPO)
• Conceptualized and pitched an integrated advertising campaign in only 48 hours
• Developed outdoor activations, paid social ads, a press kit, and a podcast script
• Ensured campaign messaging was sensitive yet appealing to the audience

Athens, GA, US

• Wrote and edited social media, digital advertising, website, blog, and long-form copy daily to meet brand awareness goals
• Designed and launched the brand's first integrated advertising campaign, increasing cross-platform engagement by 110%
• Proactively led the development, implementation, and education of a 52-page brand playbook to align all team members
• Published 11 long-form blogs following SEO optimization principles to drive organic website traffic and conversions
• Reported a 22% click-through rate from blog to brand website, contributing to a fully booked wedding season

London, GB

• Studied global advertising in France as an Honors International Scholar
• Broadened my industry knowledge by analyzing entries, networking, and collaborating on a global scale
• Produced a personal blog about my experiences abroad

Bachelor Of Arts - Ba, Advertising

Bachelor Of Business Administration - Bba, Marketing