◦ Partner with global email, video, and web teams to develop marketing materials from concept to final execution◦ Produce error-free content that aligns with FedEx voice, style, and brand guidelines and effectively engages audiences◦ Develop, write, and edit a variety of internal and external communications including web, social, email, and sales copy◦ Design and maintain self-service presentation, video, and email templates to empower creative teams across the enterprise◦ Provide daily project management and brand consultation support for programs across FedEx teams and global regions◦ Ensure all written and designed content is optimized for search, engagement, and accessibility across all platforms◦ Proactively worked with digital UX team and internal designers to produce an illustration library to fill content gaps

◦ Organized and launched an internal DAM connecting over 4,000 creatives with photos, logos, assets, and templates◦ Highlighted sustainable vehicle innovations through two photo and video shoots◦ Audited over 300 external videos to optimize content reach and increase accessibility◦ Identified key areas of YouTube content improvement for Gen-Z audiences◦ Led a team to streamline the user experience on about.fedex.com◦ Promoted to the Global Brand Identity team to stand up a new digital content tech stack

◦ Developed and oversaw creative briefs for 7 clients, identifying trends and opportunities for growth◦ Reviewed and approved copywriting work across nine direct reports ensuring alignment with each creative brief◦ Applied change management principles to lead over 70 team members through a move to remote work during the pandemic

Clients: Coca-Cola, Little Otter Skincare◦ Honed writing and editing skills through developing both short-form and long-form advertising copy◦ Crafted a new tagline and brand identity to better portray Little Otter Skincare's ethos and product offerings◦ Wrote and edited sales literature, website, infographic, and social media copy for both B2B and B2C brands◦ Collaborated with and received feedback from each client weekly to achieve creative goals

◦ Wrote SMS and email marketing content for retail shipping customers; presented key analytics to senior leadership◦ Honed professional, collaboration, and communication skills in a Fortune 50 company while working remotely

Client: Hotel Indigo (IHG)◦ Awarded first place in a semester-long team competition, coached by industry professionals◦ Pitched an integrated marketing plan introducing Hotel Indigo to the Australian hospitality market◦ Lead creative development of "Stay Vibrant" campaign with a budget of $750,000

Client: Kate’s Club (Bereavement NPO)◦ Conceptualized and pitched an integrated advertising campaign in only 48 hours◦ Developed outdoor activations, paid social ads, a press kit, and a podcast script◦ Ensured campaign messaging was sensitive yet appealing to the audience

◦ Wrote and edited social media, digital advertising, website, blog, and long-form copy daily to meet brand awareness goals◦ Designed and launched the brand's first integrated advertising campaign, increasing cross-platform engagement by 110%◦ Proactively led the development, implementation, and education of a 52-page brand playbook to align all team members◦ Published 11 long-form blogs following SEO optimization principles to drive organic website traffic and conversions◦ Reported a 22% click-through rate from blog to brand website, contributing to a fully booked wedding season

◦ Studied global advertising in France as an Honors International Scholar◦ Broadened my industry knowledge by analyzing entries, networking, and collaborating on a global scale◦ Produced a personal blog about my experiences abroad