Thomas De Graaff Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, North Holland, Netherlands

As an Associate Director of Media Consultancy at MediaMonks, I specialize in transitioning new clients into our ecosystem, ensuring a seamless onboarding process that aligns with their specific needs and objectives. I lead a team of 3 to 5 specialists, guiding them through the discovery phase to uncover each client's unique challenges and opportunities.My role involves designing tailored marketing solutions and strategic roadmaps that drive success for our clients. I have successfully managed projects for major brands like Philips, Shopify, and ASML, focusing on implementation and long-term growth strategies. By fostering strong relationships and delivering impactful results, I help clients achieve their marketing goals and build a foundation for future success.

Amsterdam, North Holland, Netherlands

Netherlands

As a Multidisciplinary Animator & Video Production Specialist, I excel in bringing ideas to life through 2D and 3D animation, as well as full-scale video production. With a strong ability to conceptualize and develop creative video and film ideas, I transform concepts into compelling visual narratives. Proficient in After Effects, Blender, and Premiere, I create dynamic animations and engaging videos that captivate audiences and drive results.

Amsterdam, North Holland, Netherlands

At the Advertising Association VIA, I led comprehensive research initiatives on key issues in digital advertising, focusing on emerging industry standards and ensuring our members' informational needs were met. My work covered a range of critical topics, including the deprecation of cookies, privacy, data protection, and innovation in marketing technology. I am passionate about driving informed decisions and fostering innovation in the digital advertising space.

Amsterdam Area, Netherlands

In my role as data and audience consultant, I help clients to get the most out of their first-party data. On one hand, by creating a data maturity model on the client’s analytics setup, optimization process, and media buying capabilities.On the other hand, in identifying core audiences. In audience workshops, we identify the most relevant audience, what is the core audience and in what Audience lies the most potential. And lastly, I create a channel strategy in how the audience can best be activated in owned, earned and paid media channels.

Amsterdam Area, Netherlands

After my role as digital lead and set up the digital team for Unilever, I set out the overall digital strategy for their brands. In this role, I created the KPI framework what helped in translating the marketing objectives to communication KPI’s. We developed the overall process to accommodate the digital marketing strategy. To make the digital transformation more tangible for the marketing community and give it a fun element, I created a card game “The Journey Game”, where all players (marketeers) had to create a path with touchpoints (the playing cards) into a digital journey.

Amsterdam Area, Netherlands

As the digital lead for Unilever, I helped grow the team from two to twenty-five digital specialists. I became part of the digital transformation team at Unilever to unify the digital experience, integrate the digital process and empower the digital innovation for the marketing teams

Amsterdam Area, Netherlands

In my role as Digital manager, I worked on several accounts in Automotive, Gambling & FMCG (Volvo, Ford, Holland Casino, Nike & Kimberly Clarke). Creating the debrief with integrated digital media plans. For Volvo, we created a full-funnel dashboard, integrating on- & offline media to online site behavior and even trends in their test-drive bookings and sales.• Included in the Digital strategies: Branding to Performance, Display, Content, Video, Social, SEA, CRM, EDM.• In my role Ied and managed a team of digital executives, specialists, accounts & publishers;• Important parts of my role were data analysis, reporting & optimization.

Amsterdam Area, Netherlands

As a Digital Spedicialist, I was responsible for executing digital campaigns for top-tier brands, overseeing the technical setup, optimization, and comprehensive reporting of each campaign. I worked across a diverse range of industries, with a strong focus on the automotive sector, managing campaigns for brands such as Ford, Volvo, Mazda, and Jaguar Land Rover. In addition to my automotive experience, I also successfully managed digital strategies for high-profile accounts like Rolex, Nike, De Mandemakers Group, and Kimberly Clark, ensuring impactful and data-driven results.

Amsterdam Area, Netherlands

As Ad Operation Manager, I was responsible to guide the process from campaign briefing to campaign Go-live.- Creating creative specifications, booking the ads in the ad management systems, taking care of tracking & third-party measurement.- Building and maintaining good working relationships with stakeholders (advertiser & media agency) for Mindshare, Mediacom, Maxus, MEC and Mediabasics (last three now known as Wavemaker).

Amsterdam Area, Netherlands

At Tijl Promotions, I was responsible for creating and innovating new (promotional) products for our customers:- identifying customers' needs, conceptualizing & designing the product, sourcing manufacturers in the Middle East & Asia, and guiding the production process.

Amsterdam Area, Netherlands

Nico Koster is a well-known Dutch photographer. Mostly known for his photographs of John Lennon & Yoko Ono in the Hilton Hotel in Amsterdam (Hair Peace, Bed Peace). When I was working for him, I was responsible for translating his work of art and photographs into digital files ready to go to print or be placed online.- Editing photographs and stills. Making them ready for print and publishing.

Amsterdam Area, Netherlands

Internship media planning overall. Print, RTV and online planning.

Hoofddorp, The Netherlands

Internship at the video production team of Sanoma Digital. Making video productions for different magazines and websites of Sanoma Uitgevers: Nu.nl, Grazia, Playboy, Nieuwe Revu, etc.

Amsterdam Area, Netherlands

As a office manager responsable for the financial administration. During my years at Tobotex I also sourced for new suppliers in Asia.

Advanced Blender Animation, 3D Animation

This comprehensive course covered every aspect of Blender, a powerful 3D modeling and animation software. I learned how to sculpt detailed.

Master'S Degree, Communication, General

Bachelor Of Applied Science (Basc), Communication, General