At Wirecutter, we design and executive rigorous tests for various consumer products, and write our results into guides where we make recommendations so that people can buy the things they need to live their best lives. As a staff writer for the Home Improvements team, I write guides about Smart Homes, Car Accessories, Gardening, Air/Climate Quality control, and more. This involves dozens of hours of deep research and hands-on product testing, familiarizing myself with the insides and outsides of each product category so that I can make the best recommendations for our readers. Project management is also important to my role, where I've developed strong relationships and established trust with other writers and editors at the company, as well as various PR representatives, so that I can quickly and confidently assess any new information that comes out and edit our content accordingly. Sometimes, this means search engine optimization; sometimes it means re-testing and re-writing an entire guide. Either way, I'm responsible for proposing and executing a plan to educate both our writers, and readers, on the latest information that they need to keep our guides relevant to the world.

Telling uplifting stories about things that matter. I researched and wrote content for online articles using emotionally-driven metrics to reach more than 50 million readers every month, and coordinated with client sponsors and larger editorial visions to ensure a balanced output of positive, progressive message-driven storytelling. In addition to the writing aspect, I also created and optimized all images/formatting for web resolution and page load times, and analyzed data from proprietary empirical measurements of reader responses to formatting, packaging, shareability, narrative structure, visual engagement, and more, in order to optimize and edit stories and other content for maximum emotional engagement and ideal reading experience, based on data. During my time on staff, I pioneered the media company’s inaugural explorations into longform investigative narrative journalism and original web comic publications, maintained the highest average “attention minutes” of complete article reads on the site. I left the company full-time in February 2017, but remained as a regular freelancer for a year and a half after.

Freelance Copywriting and editing for fundraising projects.

• Programmed, designed, and distributed email marketing for all Annual Fund or other fundraising-related projects and asks.• Collaborated on all print marketing initiatives for various fundraising initiative. Designed print marketing materials for direct mail projects and coordinate with key stakeholders from each department to ensure proper branding and best marketing strategies. Proofed constituent data as needed.• Wrote, copyedited, and produced content for print and digital marketing, including close collaborations with department heads and other institutional leaders to optimize messaging. • Coordinated print production with outside vendors and oversee workflow / progress.• Created, managed, and tracked interdepartmental purchasing and requisitions. • Pioneered a successful crowdfunding initiative aimed towards young alumni donors.

Pitching and writing articles, reviews, and thinkpieces for Tor.com.

Writing all about your favorite offbeat blog posts.

• Develop, maintain, design, update all web content, copy, artwork, etc. for two websites (huntingtontheatre.org/bostontheatrescene.com), servicing dozens of professional theatre companies, both regional and national, including the largest non-profit theatre in New England. • Collaborate with Artists and Educators to research and produce additional online content for show-specific audience enrichment. • Write, produce, film, edit, and distribute all original video and audio content, including trailers and documentaries, over 100 for online (YouTube) use and another 100 for television network broadcast purposes. • Create and design promotional artwork for all online advertisements and publicity, including e-blasts reaching over 700,000 patrons annually. • Oversee all online social media content, including Twitter/Facebook, reaching over 5,000 fans. Create, maintain, and represent the online “voice” of the company. • Coordinate with all outside web/media vendors; supervise back-end web development.

• Maintained communications with multiple stage/box office managers to coordinate transitions into/between performances and intermissions in 5 simultaneous performance • Responsible for distribution and post-show balance of all cash profits, as well as maintaining all concessions stock.• Oversaw day-to-day building functions in multiple theater performance and rehearsal spaces including opening/closing of facilities, scheduling of space use and staff shifts for the building, scheduling and maintaining HVAC climate control system, and setting up and breaking down chairs, tables, lighting and sound equipment, etc. for events. Issue daily reports to administration.

• Taught classes in animation, film, design, visual storytelling, and strategy/gaming to groups of elementary and middle school students.• Maintenance and restoration of surrounding historical properties, and workshop space.• Oversaw design, production, and packaging of over 500,000 hands-on educational products annually, recognized internationally at educational institutions; increased output from approximately 1,000 on-site projects to over 500,000, including off-premises programming.• Headed research for summer workshops in history, literature, science, and computer art that reached over 20,000 children annually.